Rob Dawson
Analyst · B. Riley FBR. Please proceed with your question.
Yeah. So I think that from a competitive landscape, the easiest way to describe that is the normal way of cooling equipment is to blow cold air over hot equipment forever, and trying to -- try and use an air conditioner to cool down something that's consistently throwing off heat. And while that can work, it's also inefficient and therefore expensive. And I think our -- we compete against anybody that makes air conditioning equipment for those kinds of venues. We also can partner with those kinds of companies to give them an alternative way of cooling an enclosure or a small building or a cabinet. And I think that's been how we've focused is we can partner with these folks. But we can offer an alternative way that's considerably up to 75% less expensive to operate our system to cool this equipment. So you're bringing down energy costs of a cabinet or enclosure by whatever 40%, 50%, 60%, 70% that can be meaningful across thousands and thousands of sites in a network. So we believe we compete very well there, from an offer perspective. It's hard to know what the win rate is. It's been a small business historically. We bought it roughly a year ago. And I think in working with the Schrofftech team, what I've been impressed by versus having specific data at this point on hit rate or win rate, every conversation starts very easily. It's not hard to get a dialogue going with a customer, because everybody's facing this challenge. So, on some of our other items that we sell, you sell coaxial cables, that's great. That's not a differentiator kind of conversation, you don't generally start there. We're now able to start with an obvious need, an obvious market, case study that's going on and everybody wants to be more green, bring down costs, manage their energy spend more effectively. So it allows us to start in a much better place. And we've yet to have someone slam the door in our face. And I think that, well, that's not analytical, as a sales guy responds to looking at something going on all right, well, people care about this. And they like our story. They may have an embedded way of doing it, if they've done previously. They may have someone in their technical team that believes in something other than direct air cooling, that's fine. I get it. There's going to be different opinions. But we have a very relevant offer that makes people at least go through a diagnosis of what's working and what's not and no one argues about cost. Ours is much more cost effective. It really comes down to style in some cases, but I think we're -- with some of these conversations still being relatively new, we feel like we're making our mark in these conversations and people are taking note.