Lance Mitchell
Analyst · Evercore
Thank you, Mark, and good morning, everyone. We're off to a strong start in 2024. We continued to lead our categories delivering retail volume at the high end of our guide, which reflects the strength of our integrated brand and store brand business model. We continue to launch a robust line of innovative products and our focus remains steadfast on offering sustainable alternatives across our product categories.
We're delivering results from our Reyvolution program and continue to develop further opportunities. And we outperformed our first quarter guide delivering strong earnings growth. We have a high level of confidence in our plans and actions that we're taking to lead our categories, drive earnings growth and continue to increase our financial flexibility.
Before I get into the specifics of each business, I'd like to first comment on the consumer environment. When we reported results in February, I spoke to volume as being under pressure across the consumer staples sector. During the quarter, demand was modestly better than expected in some of our categories and share gains also contributed to our retail performance, reflecting the strength of our integrated business model.
However, factors, including reduced consumer savings, increasing credit card debt, continued inflationary pressure and elevated interest rates, continue to pressure consumption in our categories.
In this context, we're not complacent. We ended the year expecting ongoing consumer pressure and we're taking actions that we planned to drive our categories, our profitability and additional financial flexibility. Our actions are wide-ranging and include the following: as category advisors, we are in ongoing dialogue with our retail partners and constantly evaluating and adjusting our joint plans to meet their needs and the needs of our consumers. We're investing in compelling and impactful omnichannel and multiproduct advertising and we're actively managing proven price, pack and architecture plans to drive volume in our categories.
Our innovation pipeline has been a key contributor to sourcing incremental volume and as strong as it's ever been. We have a robust lineup of branded innovation, which recently received top ratings from a third-party review.
For our Presto business, we will have more product launches in 2024 than any other year since RCP and Presto came together. And we're on track for offering sustainable solutions in every product line by 2025. We're very excited about the innovations that we're bringing to the market. And we're driving productivity and Reyvolution savings and procurement, manufacturing, supply chain and other areas of our business as an additional lever for earnings growth and reinvest it back into the business.
I'll now review our performance outlook by business. The Reynolds Cooking & Baking business is performing very well and we're building on the operational, commercial and financial success that we drove in the first quarter. Reynolds continue to grow share in household foil where it gained 3 share points in 2023 and we're driving significant growth in the rapidly expanding parchment paper category, which remains a focus area of innovation.
Innovations such as Reynolds Kitchen Stay Flat Parchment are doing well, and we look forward to unveiling our plans for commercialization of our number of new sustainable solutions across the portfolio in the future.
We continue to recruit millennial and Gen Z consumers to our products and categories. As a part of our new Chef's Kiss marketing campaign targeting young cooks, we launched a multiproduct advertising campaign with influencers, highlighting products in Reynolds' portfolio, which is amplified in digital and social channels.
As we reviewed at our Investor Day, new processes and technologies are in place and proven to be very effective in supporting operational stability.
Finally, Reynolds' position as the only vertically-integrated aluminum foil manufacturer in the United States is a significant competitive advantage, providing us with a high level of control over quality, continuity of supply and other attributes of our leading market position.
Our Hefty and Presto Waste & Storage bag business continue to perform well in the first quarter, and we're executing comprehensive plans to drive further commercial and financial success. The quarter featured a number of commercial highlights, including Hefty's continued outperformance of our branded waste bags, sequential improvement in private label food bags and continued strength from product innovation.
Looking forward, we expect product innovation to remain a major source of volume growth.
Hefty Fabuloso reached $180 million in annual retail sales over the last 12 months, and we expect further distribution gains from new sense and sizes. We're introducing new sustainable product solutions, including Hefty Ultra Strong Coastal. Coastal just began shipping and is made with 35% recovered materials, including 10% coastal materials. And Hefty and Presto waste and storage bags are off to a strong start, leveraging the mid-teen other categories.
We're also innovating in store brands, including new compostable sandwich bags and reformulated stretchable waste bag. We recently extended our contract with John Cena, who features in a new omnichannel campaign for Hefty Ultra Strong trash bags and highlights strength that is anything but ordinary, with a number of new spots rolling out over the course of the year.
Turning now to our disposable tableware segment. Our first quarter results demonstrated a moderation in volume declines from the second half of 2023. It's important to recognize that this entire category is impacted by price elasticity after a period of significant inflation and resulting price actions.
On the commercial front, we adjusted trade promotions in the quarter and we've made progress on several initiatives, including lower pack counts at competitive price points, increases in cross-portfolio promotion and expansion of multiple new products and distribution, including Hefty ECOSAVE, Hefty Compostable Printed Plates and Hefty pet cups made with post-consumer recycled content, and we continue to migrate the category to more sustainable solutions. And despite the decline in revenue, profits were unchanged in the quarter.
Before turning the call over to Scott, I'd like to reiterate that our business model is a competitive advantage, and we have the right team and plan in place to build on the momentum in the first quarter, the entire RCP organization remains committed to leading our categories and driving earnings growth.
Scott, over to you.