Michael Frankel
Management
Of course, now, thanks for the question. And, by the way I think it's not just about customer economics, but we can start there, and really what we're here referring to is the fact that the rent associated with the, for instance, for distribution-oriented company, if you compare rent even just to their transportation costs for their goods, transportation costs are multiple of their typical rent, and so rent is really a nominal element of the overall expense structure or overall revenue as a percent of revenue or net income typically. And what we're seeing also is that location can help resolve some of those other more costly items like transportation costs. So by locating and warehouses closer to the end-user customer, they can actually reduce some of the transportation cost at the end of the day. So, it actually helps resolve some of their financial issues and drive profitability. But I think that the rent as a percentage of the economics is really just one driver of demand and sort of the tenants' ability to pay more rent, and it really goes down to a number of facts. Number one, by and large, these locations truly are mission critical to our tenants. In other words, if they didn't have the space in our portfolio within infill Southern California they would really be unable to run their business because they are disproportionately distribution and consumption driven and they're distributing into the largest zone of population and consumption in the country by far in infill Southern California. And so, they really don't have other options, and despite this being an expensive operating environment in Southern California, it's been that way for many, many decades. And so, if tenants by and large have the luxury of moving to a lower cost location outside of Southern California, they probably did that on average of 15, 20 or more years ago. And then it goes deeper into some of the dynamics that are occurring within our markets and within the customer base and we're seeing as a result of new technologies, as a result of some of the ancillary opportunities that are created through e- commerce you're seeing both legacy businesses driving new demand, and we're seeing new technologies and new business models emerging that are driving into that. And I'll just give a couple of quick examples. Think about some of your legacy largest retailers in America, Target, for example, they have fundamentally altered their business model; they didn't want to be the next Sears. And so they have actually went from owning and operating out of only large big box super centers. Now they open and operate small scale 20,000 square foot even smaller stores in urban and smaller towns. Standard to service that they have to put in place, what they call sortation centers which are small warehouses within the infill markets that service some of those smaller footprint stores, and those are Rexford warehouses and that's demand that did not exist even five or seven years ago. And then you've got manufacturers who had to adjust our business model, and I recall, the story that happened to me having to repair at garbage disposal at my house and calling on a Sunday, the manufacturer's number on the machine and they are offering to sell me directly through e-commerce on their website at a 50% discount compared to where I could buy their same garbage disposal at one of the large scale retailers. And then we also see new business models emerging and these are really exciting for Rexford because -- and Rexford by the way is really positioning ourselves to get in front of this new tenant demand. Well, I can give you a few example servicing some of the verticals, consumer staples, daily necessities. We've even seen companies that want to distribute perishables, frozen goods, like ice cream, that really can be transported more than say 30 minutes and really substantial new demand for our portfolio. And then, you have new technology, for instance, electric vehicle market that's been created over the last 10 years, aerospace and space technology, which is the focus here in Southern California. So it's a really -- if you take a holistic look at the marketplace there's set of really interesting and exciting long-term drivers of demand and of all those sectors that I described, and as examples, those tenants weren't saying, "Oh, gee, rents just a small percentage of economics, therefore I can pay more". They were saying, in order to survive or in order to execute my fundamental business model, I need this location and it's not so relevant what I need to pay for it. So that's kind of where we are at today.