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Remitly Global, Inc. (RELY)

Q4 2022 Earnings Call· Wed, Feb 22, 2023

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Transcript

Company Representatives

Management

Matt Oppenheimer - Co-Founder, Chief Executive Officer Hemanth Munipalli - Chief Financial Officer Stephen Shulstein - Vice President, Investor Relations

Operator

Operator

Good day, and thank you for standing by. Welcome to the Remitly, Fourth Quarter 2022 Earnings Conference Call. At this time all participants are in a listen-only mode. After the speakers’ presentation, there will be a question-and-answer session. [Operator Instructions]. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Stephen Shulstein, Vice President, Investor Relations. Please go ahead.

Stephen Shulstein

Analyst

Thank you. Good afternoon, and thank you for joining us for Remitly's fourth quarter 2022 earnings call. Joining me on the call today are Matt Oppenheimer, Co-Founder and Chief Executive Officer of Remitly; and Hemanth Munipalli, our Chief Financial Officer. Our results and additional management commentary are available in our earnings release and presentation slides, which can be found at ir.remitly.com. Please note that this call will be simultaneously webcast on the Investor Relations website. Before we start, I would like to remind you that we will be making forward-looking statements within the meaning of the Federal Securities Laws, including but not limited to statements regarding Remitly's future financial results and management's expectations and plans. These statements are neither promises nor guarantees and involve risks and uncertainties that may cause actual results to vary materially from those presented here. You should not place any undue reliance on any forward-looking statements. Please refer to our earnings release and SEC filings for more information regarding the risk factors that may affect our results. Any forward-looking statements made in this conference call, including responses to your questions are based on current expectations as of today, and Remitly assumes no obligation to update or revise them, whether as a result of new developments or otherwise, except as required by law. The following presentation contains non-GAAP financial measures. For a reconciliation to each of these non-GAAP financial measures to the most directly comparable GAAP metric, please see our earnings release, which is available on the IR section of our website. Now, I will turn the call over to Matt to begin.

Matt Oppenheimer

Analyst

Thank you, Stephen, and thank you all for joining us to discuss our strong fourth quarter results and our outlook for 2023. This past year was a momentous year for Remitly, and we made significant progress on our long term vision with benefits for both our customers and shareholders. We are grateful to be in a business that matters so deeply to our customers. They depend on us every day to get money home to family and friends safely and quickly. On slide four, you can see why I am so confident about Remitly’s future. First, our customers are resilient and predictable over many years of sending. This matters even more in volatile time and gives me comfort that we will be able to deliver strong growth across economic cycles. Second, our investments to provide a world class remittance experience for our customers have resulted in a premium product that customers loyally use and it keeps getting better as we scale. Third, we are proud of our track record of execution, as we have consistently exceeded expectation since our IPO. Finally, as a result of the foundational investments we have made, solid execution and the continued strength in customer behavior, we've been able to increase the returns on our investments. As a result, we expect to be adjusted EBITDA positive in 2023. We believe we can continue to deliver strong revenue growth with high return investments over many years, while efficiently scaling the business to deliver increased efficiencies. Turning to our exceptionally strong results for the fourth quarter, revenue increased by 41% to $191 million dollars. Our top line results, efficiencies across many areas of our cost structure and favorable market dynamics resulted in a strong adjusted EBITDA performance of $7.5 million in the quarter. We believe the results in…

Hemanth Munipalli

Analyst

Thank you, Matt. I'm very pleased with our exceptional financial performance for the fourth quarter. Our teams have strong execution in the quarter, and we also benefited from some favorable market conditions, and both of these factors led to our outperformance in the quarter. I'll begin by reviewing some high level drivers of our financial performance. I will then discuss the priorities we're focusing on to ensure we can deliver sustainable growth and high returns for many years to come. I’ll finish with our outlook for 2023 and our investment priority. With that, let's turn to our fourth quarter results. As a reminder, I will discuss non-GAAP operating expenses and adjusted EBITDA in my remarks. These metrics exclude items such as stock based compensation, the donation of common stock in connection with our pledge 1% commitment, transaction costs related to acquisitions and foreign exchange gain or loss. Reconciliations to GAAP results are included in the earnings release. Beginning on slide 15 with our high level financial performance in the fourth quarter, we are pleased to deliver higher active customer and revenue growth and adjusted EBITDA profitability. Quarterly active customers grew by 48% year-over-year to $4.2 million. Send volume grew 35% year-over-year to approximately $8.1 billion, all resulting in revenue growth of 41% year-over-year to $191 million. On a constant currency basis, both send volume and revenue growth rates could have been approximately 500 basis points higher on a year-over-year basis. This revenue outperformance, combined with significantly lower transaction expense and marketing efficiency, led to adjusted EBITDA of $7.5 million in the quarter. Our GAAP net loss was $19 million in the quarter and included $27 million of stock compensation expense recognized in the quarter. Now let's turn to some of the key factors that drove the exceptional performance in the…

Operator

Operator

Thank you. [Operator Instructions] Our first question comes from Andrew Schmidt with Citi. Please go ahead.

Andrew Schmidt

Analyst

Hey Matt, Hemanth, Steph! Great results here. Thanks for taking my questions. I wanted to start off with just a longer term question. You know, good job sort of outlining the marketing efficiencies and narrowing the focus and the other OpEx efficiencies. I'm just curious, you know with the work that you've done so far, is it possible to provide you know a framework for intermediate to longer term margin structure? Just curious, because clearly you know a lot of the work has been done in terms of getting a profitability. Just curious if there's a framework for the longer term view. Thanks a lot guys.

Hemanth Munipalli

Analyst

Yes, thanks Andrew. Again, I think we've had a really strong Q4 performance and also really pleased that in 2023 we're able to pull forward and accelerate our adjusted EBITDA profitability. To your question in terms of the long term, I think we're still in the process of relooking at what our ultimate margin profile would look like for the company. But given our guidance of getting to $860 million to $880 million range in terms of our revenues and profitability in a range of breakeven to $10 million, we think it sets us in the right place to continue on a trajectory of increasing margins over time. We talked about, in our transaction expenses there's opportunities in terms of improving our transaction expense profile and the margin that comes out of that. CAC continues to be efficient, although like we said, there is a little bit of an industry impact there when you think about the advertising market. When we looked at Q4, we expected the market to be hotter. It wasn't as competitive as we thought it would be. So the reason I call that out is, we have a small market share in our large remittance industry and we will continue to invest in things like marketing to drive our top line growth and drive active users. So I think given all of those factors and given the long runway we have in terms of gaining market share, at this point we're not really offering up any sort of longer term guidance in terms of margin, but we feel that given 2023 and what we put out there, it'll set us on the right path going forward.

Andrew Schmidt

Analyst

Very clear. Thank you very much for that. And then maybe Matt, I could touch on complementary products. Obviously and important to longer term ARPU and loyalty potential, but maybe just – if you could just go a little bit deeper in terms of what you know in-focus means and you know how we should think about a portfolio of complementary products for your customer over time. What that would look like specifically. Thanks a lot.

Matt Oppenheimer

Analyst

Yes, thanks Andrew, and great to see you. I appreciate the question. So yes, as I mentioned we’re actually excited about how we're narrowing our focus to products that solve specifically problems for Remitly customers. So with Passbook we saw that users were really loving and using the product, but we didn't see the customer segment had a high overlap with our existing Remitly customers. So on a standalone basis we saw strong growth with Passbook users. The product wasn't going to achieve the scale necessary fast enough to contribute to meaningful returns, because it was just a different segment from Remitly customers, so we didn't get that synergy. So now that does get to your question Andrew. With that context of what we mean by narrowing, we think it makes sense to deploy our resources to higher returning investments targeted at our core Remitly customer, where there are those synergies. So on a go-forward basis, we're continuing to see that immigrants have very specific needs and challenges regarding remittances and other ancillary services that aren't being met by traditional financial services product, and we're investing in our platform to meet those needs, and so complementary products you can view in that way will enhance our remittance business. It will give us unit economic strength in the long term and it's something that obviously as we continue to invest in and we'll share more details in terms of the products that we're launching and building there once they are live and ready to talk with folks about, but excited about the opportunity.

Andrew Schmidt

Analyst

Got it. Thank you very much, guys. Congrats again!

Operator

Operator

Thank you. One moment for our next question. Our next question comes from Ramsey El-Assal with Barclays. Please go ahead.

Unidentified Analyst

Analyst

Hi guys! This is Allison on for Ramsey. Thank you for taking our question today. Just wondering if you could elaborate just a bit further on the macro assumptions that are baked into your ’23 guide. And though your customer is generally pretty resilient, what expense levers could you potentially pull to meet your guidance targets in the case of economic downturn or just less favorable market conditions. Thanks.

Hemanth Munipalli

Analyst

Yes, thanks Allison for the question. In terms of sort of the macro, just broadly the assumption we're making here is that the macro environment and the FX environment will broadly be stable to what we saw in Q4. I think as we’ve all seen, the first nine months or so of last year, there was a pretty big strengthening of the U.S. dollar and some of the stronger currencies. It started to stabilize a little bit more as we go on to the second part of Q4, so assuming a degree of stability around that environment as we've looked at our projections for this year. In terms of your question around the expense, first of all I just want to reinforce again that we have a lot of resiliency in our customers and we've been through multiple cycles where we've seen continued active customer activity growth, even in cycles around sort of environments that are similar to what we're talking about now. So we do think that there is a high degree of resiliency when it comes to our customers and their repeat behavior. Very specifically on the expense leverage, we have definitely a lot of opportunity to cut back in areas that are non-discretionary and some of the other places that we can go finer into our P&L and take action. So I think we have given our strong transaction margin profile, given the fact that we have a high degree of variability in our marketing spend, which is largely direct marketing towards new customer acquisitions. We have multiple levers in our P&L to manage any significant downturn.

Unidentified Analyst

Analyst

Great! Thanks so much.

Operator

Operator

Thank you. One moment for our next question. Our next question comes from Bob Napoli with William Blair. Please go ahead.

Bob Napoli

Analyst · William Blair. Please go ahead.

Thank you, and good afternoon. Nice results. Well done! Just any – the geographic expansion, the number of new corridors you've had has been pretty dramatic, and I mean you've been I guess underweight in the Middle East and you've added some UAE. What are your thoughts on – you know first of all, of the new markets you've added, which of those are standing out? Where are you getting more traction, and what are your thoughts around the ability to be that very important Middle Eastern market, to have success there over the long term.

A - Matt Oppenheimer

Analyst · William Blair. Please go ahead.

Yes, thanks Bob. I appreciate both the comment and question. I’d say yes, it pertains to a number of corridors. Yeah, we have around 4,300 corridors now, 170 countries and we've done that in a very methodological way, both over the last several quarters and years, and as we think about on a go forward basis. And so the way that I would think about it is a continuation of that strategy. So the UAE, we just launched the second largest outbound remittance market as I mentioned. New Zealand we just launched, and I think those should be viewed as planting the seeds for returns in the quarters and years to come. Just like a few quarters ago or a few years ago we were talking about markets like Europe that were relatively new, that we were launching in, starting to add healthy cohorts of new customers. You can see those kind of stacked bar charts in terms of how our business were. But in our markets we add healthy cohorts of new customers with great unit economics, and then just given the size of our business, that starts to compound and have a more meaningful impact in the quarters and years to come. And in terms of why I'm excited, yes. So a lot of the countries we just launched regions that as you mentioned, we’re just starting to expand to, including the Middle East. I think there's a big opportunity for us to both grow a large business in those regions and make a really positive impact to our future customers' lives, given that I think we can lead some of the digitization that's happening in some of the markets that we just recently launched. So more to come and excited about the foundation that we're continuing to set for future countries to contribute in any part of the business.

Bob Napoli

Analyst · William Blair. Please go ahead.

Thank you. There's been some – I guess some of your competitors that have been around a while have become a little more, you know I guess using promotional pricing or – you know and looking at your numbers, I don't see any slowdown in your business. So just some thoughts on the competitive environment, and I mean, are you seeing any effect from some of the pricing moves that some of the competitors have made.

Matt Oppenheimer

Analyst · William Blair. Please go ahead.

Yes, thanks Bob. We're seeing – the punch line is we're seeing price stability and no real changes in the competitive landscape, and the slightly longer answer provides us the case. I think customers choose Remitly for a multitude of reasons. and pricing is one of those factors, but the thing that I've learned time and time again over a decade of building this business is things like trust, piece of minds are foundational and very hard to deliver, and that we are exceptionally good at and getting better and better with scale, which ties back to the premium product that I mentioned, as well as the transaction numbers, the loyalty, the predictability and consistency of our business. So that's a longwinded answer, but the punch line again is price stability, no material changes in the competitive landscape.

Bob Napoli

Analyst · William Blair. Please go ahead.

Thank you. Nice to see the free cash flow positivity that moves to free cash flow positive. Thank you.

Matt Oppenheimer

Analyst · William Blair. Please go ahead.

Thanks Bob.

Operator

Operator

Thank you. One moment for our next question. Our next question comes from Darrin Peller with Wolfe Research. Please go ahead.

Darrin Peller

Analyst · Wolfe Research. Please go ahead.

Yeah, hey guys, thanks. Looking at some of these metrics on slide 16, for which I thought that was very helpful, so thanks for that. I mean, when we look at the improvements we're seeing in transaction expense, you know obviously the fraud management was really helpful. Can you give a little more color on what's actually driving that gross margin improvement and the sustainability of that, because it was a big step. Big step function that obviously is going to help allow for a flow through to the bottom line, which you're seeing now. And on that, a follow-up on that. On the profitability side, it's really great to see any break even to positive 10. Just can you give us a little bit more color on the dynamics of what you're building into that around G&A now? Maybe also stock comp and what contribution you're going to have there versus other expenses? Thanks guys.

Hemanth Munipalli

Analyst · Wolfe Research. Please go ahead.

Yeah, thanks Darrin. So in terms of fraud, I mean to your point, we're really pleased with the progress we've made. In Q4 in particular I think it was exceptional in many ways in terms of bringing down our fraud loss rate. Although that really is the scale they were continuing to build and the data that we're getting and injecting into our fraud models and algorithms, we did launch some new algorithms in Q4 and we are continuing to test those algorithms, and we're seeing really positive signs around that. We saw that obviously in Q4 and we continue to remain optimistic in terms of what those models will do for us. But the point on fraud is, well here, which Matt alluded to in his comments too is that, we're also looking to make sure we're minimizing any friction with our customers. So there is a balance there that we are cognizant of, and our models, take that into account where we’re balancing, making sure we don't – we introduce very little friction for our customers, and at the same time making sure our fraud loss rates continue to be at the level that we saw in Q4, so that's with regard to fraud. To your question around what's baked into adjusted EBITDA, I’ll just begin with by saying that we’re really anchored on our top line growth, and you can see we've guided here to 30% to 35% revenue growth for the year and that really drives a lot of what's happening in the P&L in terms of ability to get to breakeven to $10 million of EBITDA for the year. On the expense side of things, we certainly are focused on moderating the growth of our expenses more broadly speaking. G&A, we talked about anniversary in our public company expenses, which will likely start moderating this year. But we continued at the same time, make investments in our product and technology area, which we think are the right high return on investments, things to continue to do for the long term. So we are balancing between the investments we're making as well as driving some scale efficiencies in various parts of the business that we think we can, given the scale of our business and where we're at today. And the other point I would make on this as well is we do – are completely appreciative of the higher risk premium and cost of capital out in the market. And so we continue to be focused on driving high returns. But we're doing this for the long term, so 2023 strong revenue growth that's in our guidance, and break even at $10 million of EBITDA profitability, but really focused on continuing making investments for long term.

Darrin Peller

Analyst · Wolfe Research. Please go ahead.

Okay. All right, that’s helpful. Matt, if you could just touch one more, just one quick follow up. The complementary new products comment on one of your slides around the plan. I know the deal in Israel was Rewire. I think that is probably going to come in some incremental offerings around insurance you mentioned, but just can you give us a little more thoughts on what that – what you intend on by saying complementary new products for this year ahead.

Matt Oppenheimer

Analyst · Wolfe Research. Please go ahead.

Yeah, thanks Darrin. I appreciate the question. So yes, on Rewire specifically, we closed the acquisition last month. The strategic rational was two-fold. One was the geographic complementary nature of the deal being able to launch Israel as an origination market, as well as growth, in a few other countries that they are in. And then the second was to expand exactly what your question alludes to, around our vision of complementary products. And I think that in addition to just the capabilities that they – the products that they have built, the capabilities of that team in terms of their products and engineering expertise as it pertains to complementary products and just our core remittance business, I think will be a great addition. So we are excited about that, and as it pertains a complementary product, it's similar to Andrew's question is what I'd say. Is that we're much more narrowing, but focused on where we can improve and enhance our existing remittance customers’ lives with additional products that are complementary to remittances. And so we are not breaking out the statistics there yet, but I think our increased focus and the pain points we're seeing from our customers there will result in some exciting things down the road and we’ll actually share those when the time is right.

Darrin Peller

Analyst · Wolfe Research. Please go ahead.

All right guys. Nice job, thanks a lot.

Operator

Operator

Thank you. One moment for our next question. Our next question comes from Tien-Tsin Huang with JP Morgan. Please go ahead.

Tien-Tsin Huang

Analyst

Thank you. Great results. Hope you can hear me okay, I’m at the airport. I just wanted to ask, a lot of moving pieces here, very encouraging outlook, thinking about ’23, versus ’22 and how the composition of growth will be different. How would you summarize that across users’ volume, ARPU. I know your cohorts are aging, but you're going after some new corridors as well. So how do you think it will be different given everything you've talked about today, if you follow my question?

Hemanth Munipalli

Analyst

Yes, I know, thanks Tien-Tsin and safe travel to wherever you are heading to. So I think in terms of as we look to 2023 versus 2022, I think broadly it’s going to be in a very similar trajectory. Again, to the point that we have about a 2% market share in a large remittance market. We have a ton of opportunity across all our corridors. We continue to grow in our sort of core corridors that are North America, some destinations to multiple sort of destinations around the world. But as we talked about, we've also continued to increase our international mix. So we do see that that will continue to increase through the year as we, the markets we already launched, particularly in the last couple of years will help us to continue to grow both active users and new customers in these international markets. We talked about Japan I think in Q3, New Zealand in Q4 and we just recently launched UAE as we talked about now. So we're pretty optimistic in terms of the growth prospects we have internationally, and that's a lot of what's getting baked into our top line forecast.

Matt Oppenheimer

Analyst

Yes, the only thing I would add there Tien-Tsin, and thanks for the comments and questions. I think that there's a something that I appreciate about overseas business is the predictable and repeat nature of our business and loyalty that our customers have, both to their loved ones and families that they're sending money back to and to using Remitly to send money back to their families. And so you know, that is something that we go into the year with, confidence around repeat behavior. And then it is about how do we continue to add on healthy cohorts of new customers in both our existing and new markets and really important to keep in mind that within the remittance space we are approximately 2% of the $1.6 trillion TAM that we've talked about. And so lots of room to grow, and it's both by maintaining that trust with our existing customers and then very scientifically and with a high return on investment, adding those cohorts of new customers across the globe as Hemanth mentioned.

Tien-Tsin Huang

Analyst

Got it. And then just as my follow up if you don't mind. Just thinking about what you just said there, as well as I think Darrin and others questions. Just on the M&A side in consolidation, assuming that some of your peers are also tightening their belts and including on the private side. I know you're just a Rewire. Is your appetite to do acquisitions changed at all? I mean are you more willing to do things now, given maybe some of the changing landscape or is it time to focus. I know you have Rewire, but are you more focused organically at this stage versus maybe six months ago.

Matt Oppenheimer

Analyst

Yes, thanks Tien-Tsin. It’s a great question. Historically, we found organic growth and internal build to be both foundational and the best opportunity. So that's what I'd say for a few formulas, but we continuously review as we did with the Rewire acquisition, where we actually ended up doing that transaction. We review all opportunities as they become available, but we have a high bar for any M&A transaction and will remain disciplined in deploying capital.

Tien-Tsin Huang

Analyst

Very good.! Thank you.

Operator

Operator

Thank you. One moment for our next question. Our next question comes from David Scharf with JMP Securities. Please go ahead.

David Scharf

Analyst · JMP Securities. Please go ahead.

Hey, good afternoon! Thanks for taking my question and squeezing me in here. Hey Matt, maybe one sort of general and one granular question on more of the sort of top down. As it relates to the guidance as well as the Q4 performance that we just saw. You clearly have a lot of levers you can pull and a path to profitability could take several different forms if you wanted to even accelerate it. I'm just curious, I mean, you kind of stuck to your guns and been very, very consistent in terms of the long term vision and investment in fraud and new products, other customer acquisition strategies. What are the types of things externally, that potentially could make the company shift its focus or perhaps accelerate, not just its path to profitability, but it's kind of magnitude of near term profitability. You know, you send a clear message obviously. Kind of you're sticking to your guns in terms of the long term build out. I'm just curious, is there anything externally that would kind of shift this kind of longer term, planet philosophy.

Matt Oppenheimer

Analyst · JMP Securities. Please go ahead.

Yes, thanks. Really, really thought the question. I think that the way that I view capital deployment and ultimately in service of accomplishing our long term vision, which as you said remain unchanged - remains unchanged, which is really to transform and improve the lives of immigrants and their families by providing the most trusted financial services on the planet. I think that in our journey to that, there will be different times where capital costs vary, and that I do it in a little less binary and a little bit more on a spectrum. So what we've seen in capital markets recently obviously is with interest rates rising, the cost of capital has increased, and that's okay, especially for a business like ours that I think is very disciplined about the investments that we make and very quantitative and analytical in terms of how we deploy those. And so we have increased the hurdle rate for the investments that we're making. You can see some of that with the profitability in Q4; you can see some of that with our guidance in ’23 and pulling forward some of the guidance in terms of the path to and now being profitable. And what I would say is that we do continue to monitor and look at the cost of capital as we march towards our long term vision. But we're also still very committed to that long term vision. So I'm proud of being able to do both. I think it's a reflection of our discipline in terms of capital management and also our customers in terms of the resilience and the importance of the service that can kind of withstand various macroeconomic shifts given the criticality of our service. So that's how I think about it overall as less binary, more in a spectrum with a good handle of the investments we're making and able to adjust those based on what the cost of capital is in the market.

David Scharf

Analyst · JMP Securities. Please go ahead.

No, no, I got it. It's very helpful. I mean, it's been a very, very consistent sort of vision and execution, and it sounds like externally, interest rates and capital and cost has probably been the only factor thus far and that's changed things on the margin. Hey, I wanted to follow-up, a little more granular question. I wanted to ask you a little bit about some observations on a corridor. You know not all corridors are created equally. U.S. to Mexico is the largest in the world. It tends to be the most profitable for most reminders, and I think relative to some of your other markets, it probably has a lower mix of banked customers, i.e., ones that can send online who can fund remittances with a debit card out of a demand deposit account. Can you just talk – which also speaks to just how much incredible opportunity there is ahead of you, not just globally, but especially in the world's biggest corridor. Can you talk a little bit about what you're seeing in terms of I guess the trends towards the Latin American sender in the U.S. outbound in terms of adopting banking products becoming, part of your true TAM addressable market, because something's clearly kind of moving a little more than it was a few years ago and it lagged so many other markets in terms of being banked. Are you noticing a change in opening up of that funnel even wider for that corridor?

Matt Oppenheimer

Analyst · JMP Securities. Please go ahead.

Yeah, phenomenal customer centric question as we would call it. I think that the punchline is yes, we're seeing – well actually, first let me say, I loved your comments that not all markets are created equal. What we call that internally and in some of the external messages that we've shared is localization at scale, and that's something that I think that we've done well. And as part of understanding various markets, it's important to understand what you just said, which is what is their comfort level and ultimately trust with digital channels, specifically trusting a mobile phone to send money back home and that had varied historically. So that's one of the reasons. If you look back 10 years, we started with the Philippines and we went to India and then we launched in Mexico in that order. We're talking 10 or 11 years ago now. And what we've seen in Latin America and broadly is the phenomenon that we knew we would see, which is additional smartphone, both affordability and access, and then reliable and affordable data access. And I think we are seeing more and more customers and use their mobile phones and trust it for financial services, and that certainly includes the Mexico and Latin America market. So it’s an exciting time in that way to be a digital money transmitter, not only because of the growth in TAM and the growth in our business, but also because we provided just a much better experience, we take a bunch of costs out of the system, and we're improving those customers live. So you're picking up on a trend that's absolutely accurate.

David Scharf

Analyst · JMP Securities. Please go ahead.

Great! Thanks for all the color Matt.

Operator

Operator

Thank you. One moment for our next question. Our next question comes from Alex Markgraff with KeyBanc. Please go ahead.

Alex Markgraff

Analyst · KeyBanc. Please go ahead.

Hey all! Thanks for talking my question today. Actually I have a couple, maybe first, I wanted to come back to the slide 16, with some of the helpful disclosure, particularly around marketing expense improvements. Just curious, I guess thinking about ’23 and some of the more sustainable execution wins as you've titled them here, that could carry over versus the macro factors. Is there any way to just kind of roughly attribute the – you know of that 660 basis points, how much is more related to macro factors and asking just kind of wanting to understand on the, kind of worst case scenario where the bad environment does become far more competitive in 2023 than you're expecting. Just kind of what the headwind could be to some of the expected efficiencies.

Hemanth Munipalli

Analyst · KeyBanc. Please go ahead.

Thanks Alex. It’s something that we think about a lot here as well, and as we continue to monitor what's going on in the advertising market. So I think as we called out on slide 16, the brand awareness and word of mount effects have continued to increase for us and I think we've talked about that for a number of quarters now. But just given the repeat behavior we're seeing, we're seeing that customers really want to come back to us, and through them the world of mount effects have continued to spread. So that is a growing effect, and as we get bigger and bigger, we are really optimistic about where that could take us. And we're also continuing to work on the unpaid channel side of things, whether there are trends in optimization, its landing phases and all the things that we would do to continue to increase our mix towards more unpaid versus paid channels. And Matt also talked about localized digital marketing, which we think is another thing that we can continue to sustain, but they all get better with scale. So I would say those are some of the factors we feel good about in terms of what we can control from an execution perspective, and what our customers bring to us in terms of the word of mount effect. So that should in theory sustain and improve over time. The advertising market is obviously something that we don't fully control. There's multiple dynamics that get played out there. But we do think that to a degree that with our growing scale and particularly as we get more and more international and do localization at higher scale, that we should be able to offset to a degree some of those effects as we get bigger and bigger. So, I don't have a specific answer for you on the actual breakdown, but I would say those are some of the drivers one way or the other.

Alex Markgraff

Analyst · KeyBanc. Please go ahead.

Yes, that's helpful commentary. And then just maybe one last quick one. Hemanth, I think you talked about international growth being kind of a bigger factor than the top line formula for ’23. I was just curious if you could maybe subsequently kind of describe any sort of like pricing differentials when you think about you guys sending geographies and some of the ARPU implications if there are any?

Hemanth Munipalli

Analyst · KeyBanc. Please go ahead.

The mix of international to U.S., Canada is still relatively small for us, but what we've been seeing is that our LTV CAC, what we look at from an acquisition perspective and unit economics more broadly are continually strong for us. So we are focused on continuing to obviously make – you know provide the right pricing for our customers and which remain dynamic, regardless of which corridor we look at. But we also continue to improve our cost structure. So whether its pay-in and payout costs, which also go to a transaction margin, as we get more and more bigger, international, there's opportunities there to continue to improve our margin. Those will take a little bit of a longer time, but overall nothing we're seeing here would suggest that we would have any sort of pressure in terms lesser unit economics as we grow our mix internationally.

Alex Markgraff

Analyst · KeyBanc. Please go ahead.

Okay, great. Thanks for all the color.

Operator

Operator

Thank you. One moment for our next question. Our next question comes from Bob Napoli with William Blair. Please go ahead.

Bob Napoli

Analyst · William Blair. Please go ahead.

Thanks guys. I think my questions primarily have been answered. But I guess maybe just on Rewire, any learning’s there that you may apply. Are you seeing that be efficient in helping you to expand into other corridors and does it make you more likely to look for tuck-ins. I know you talked with Tien-Tsin’s question on organic versus acquisitions. You're clearly focused on primarily organic, but is – are there any learning’s from Rewire that maybe could accelerate growth and to jump start certain corridors that you're seeing.

Matt Oppenheimer

Analyst · William Blair. Please go ahead.

Yeah, yeah, thanks Bob. Yeah, I think that it's - first learning is – I think that the early results and again, we just closed the acquisition in January. So we're just in the process of integrating the team you know in the first 30 days. But obviously we've got to know the team well, and I think that there has to be a foundational, not only cultural alignment, but cultural admissions, and when we talk about culture internally at Remitly, we deal with a growth mindset of having strengths and weaknesses. So I think the Rewire team can learn a lot from us and I think we can learn a ton from them in different ways of working, but foundationally, there's a lot of overlap there. So I think we're going to work really well together from that standpoint. And then there's two strategic rationales in terms of complementary geographies. It's great at Israel online now as I mentioned and I'd expect us to be able to leverage some of their product and technology and customer centricity in new markets that are similar to the Israeli market, so that's great. And then second as I mentioned, I think around complimentary products, they will be able to help us there. So early days given it's just been 30 days, but the foundational learning is its culture is foundational for any acquisitions. We feel like we've got that right with this one and excited about the strategic rational that I just went through.

Bob Napoli

Analyst · William Blair. Please go ahead.

Thanks. And I apologies if I missed it, but did you give any financial metrics on what you expect Rewire to contribute in ’23, revenue and EBITDA?

Hemanth Munipalli

Analyst · William Blair. Please go ahead.

Did not. Yeah, we did not.

Bob Napoli

Analyst · William Blair. Please go ahead.

Okay, great. Thank you.

Operator

Operator

Thank you. I'm showing no further questions at this time. I'd now like to turn it back to Matt Oppenheimer for closing remarks.

Matt Oppenheimer

Analyst

Thanks so much. So thank you everybody for the thoughtful questions. As we always do at Remitly, I'd like to end the call just by highlighting one of our amazing customers. This customers name is James and James joined remedy in June of 2022 and sent money from the U.S. to his family in Kenya. And James commented, it is easy, efficient and fast way to send money. I would recommend it and have done so to others. And so we thank James and his family for using and recommending Remitly to others. I think that's another benefit as we talk about scale conceptually. When you look at it more practically, there's a lot of customers that are having a great experience like James are kind enough to tell their friends and acquaintances about Remitly and recommending it to others. So thank you to customers like James. And thanks everybody for joining us. We appreciate your support. We're excited about the opportunity ahead in ’23. Look forward to sharing our progress as we continue to execute on the vision that I mentioned earlier around really improving and transforming the lives of immigrants and their families by providing the most trusted financial services on the plan.

Operator

Operator

Thank you for your participation in today's conference. This concludes the program. You may now disconnect.