Saumen Chakraborty
Analyst · Neha Manpuria from JPMorgan. Please go ahead
So, let me explain very briefly, I think this question will keep coming up for the sake of everyone else. You see what happened, in a turbulent situation, all sorts of strange things come in. First of all, it reduces the capability to spend out of pockets. So, automatically, it's the first thing that impacts the people's ability to buy in addition to that to the same extent. The second thing was the retail, the chains, they jacked up the margins to sort of offset the currency issue, which had a double rami on the while as patients were not able to buy and prices further went up, and it led to steep fall in units, it's not just us but all companies, all tough companies had to bear this. And the companies which had stronger and bigger brand took bigger hits. This, in effect, acted against the retail. So, they realized it, they realized it and they reversed this because the total reduction in units couldn't compensate for the increase in price and they realized that. And as a result, the whole business started shrinking and then they have reversed and brought down the prices, which – and in the meanwhile, ruble got – came to a certain level of stability. Both combined, we saw the secondary markets again quickly, about month and a half back, which is reflecting into primary this month. So, that gives us some degree of hope. But having said that, it's in an impacted geography, it will take a few quarters to come back to full normacy.