Marshall Chesrown
Analyst · JMP Securities. Your line is open
Thanks, Whitney. Good morning, everyone, and thank you for joining our call today. First and foremost, I want to hope everyone is healthy and safe. Keeping our employees and their families safe has been our top priority, and we are proud of how the entire RumbleON team stepped up to support their communities. The COVID-19 pandemic has upset the American economy drastically changing consumer and business spending across many sectors, including the preowned vehicle market. We had a strong start to the year with January and February tracking consistently – consistent with our initiatives as our strategy of opportunistically building inventory in Q4 for the anticipated acceleration in sales in 2020 and it began to pay off. Beginning in March, the industry and our business experienced imbalances in both supply and demand. While we work quickly to adjust our business operations during this unprecedented time, our business was negatively impacted and we saw trends that were consistent with others in our industry. In addition to the general business pressures resulting from the shelter-in-place orders and broader economic uncertainty, our business was further impacted from a direct hit by a tornado that struck Nashville on March 3. January and February were strong, but the combination of these events reduced our March revenue by about 50% as compared to February of this year. Steve will detail the impact of these events had on our consolidated financials shortly. Despite the macro events I just discussed, total unit sales and total revenue in Q1 was 7,420 units and $144.4 million respectively, up from 6,218 units and $127 million in Q4 2019. Adjusted gross margin for the quarter was 8.1%, and gross margin on vehicles sold was 6.8%. Powersports revenue and gross profit grew roughly 40% quarter-over-quarter. Automotive gross profit per unit grew approximately 30% on 9% revenue growth. Gross profit – the gross profit growth in the automotive segment was driven by strength in the dealer sales channel. Automotive revenue for sales to dealers was up 12% quarter-over-quarter, and gross profit from automotive sales to dealers was up 163%, much of this strength is a result of the prescriptive steps we are taking to accelerate profitability. These include the continued implementation of our disciplined approach to sales volume and the reductions we made in SG&A. We saw the bottom of the downturn in mid-April with the largest unit sales decline and our lowest level of inventory acquisition for the period. Total unit sales for the month of April were down 66% from January levels. By the end of April, conditions began improving slowly at first and ramping quicker as the month of May progressed. The velocity of the rebound in May and thus far in June has been higher than anyone expected, and with the return of demand we have likewise accelerated our inventory acquisitions. In May, unit sales increased more than 22% from April’s lows and based on initial June month-to-date results, we are expecting over a 30% increase in month-over-month unit sales in June as compared to April. While we are still off from the monthly unit volumes we had in January and February at present, RumbleON is tracking the highest vehicle gross margins on units sold of our entire operating history and significant operating income improvement from prior periods. As we began discussing last year, one of our major profitability drivers is improving gross margin on units sold and GPU. We have made meaningful process improvements and leveraged our data to make disciplined acquisitions as we grow in the early stages of the company’s evolution. A portion of the vehicle margin increase is driven by demand tailwinds and improved valuations across the industry. This dynamic is beneficial in the immediate term, but we don’t believe the impact from improved valuations are sustainable over the long-term, and we expect vehicle margins to stabilize as demand levels. That said, we expect the new normal to be an impressive improvement in GPU going forward. Until there is more clarity on COVID-19 in the economy, we will continue to take a conservative approach to sales volume for the rest of 2020 based on the unknown. We anticipate significant improvements over April and May, but we anticipate the return to business as usual will take some time. With that context on our business results and recent trends, I want to take some time to discuss the steps we took behind the scenes over the past few months and how we are emerging from this in a position of strength and positioning RumbleON for the future. As we all know, there is no playbook for running a company during a pandemic, but one of RumbleON’s key advantages is our highly experienced management team. We are committed to prudent management of our financial resources. And as such, we were decisive and quick to take action to protect our business from the onset of the pandemic. For example, we temporarily halted inventory acquisition early on and focused on selling down inventory in anticipation of lower demand and pricing uncertainty. In addition to temporarily suspending vehicle acquisitions, we took powersports inventory close to zero and we are now truly mark-to-market with fresh and properly valued inventory with virtually no depreciation of values on our balance sheet. We also made operational changes, including adding temporary facilities in Nashville and developing enhanced virtual solutions for our dealers, which enabled us to reaccelerate our business of both buying and selling pre-owned vehicles as demand returned and it became safe to resume operations in a meaningful way. In the past several months, we significantly reduced our SG&A spend by successfully rebalancing our cost structure and aligning marketing spend with demand. As part of our broader expense reduction initiatives, we adjusted compensation and made the difficult decision to layoff approximately 65% of our national team in April. Additionally, we reduced our advertising spend per unit to less than $400, down from more than $150 from Q1 2019. We scaled marketing spend back in March and shut down paid marketing for a period of time subsequent to the quarter, which enabled us to get a clear picture of how much of our current traffic is purely organic and how sticky our customer base really is with both first time visitors and the incredible amount of repeat visitors as well. We will take a measured approach to increasing our marketing spend over time as the stability of the market comes more into focus. In a time when many are in need of cash due to layoffs and unforeseen personal and business circumstances, we have provided a great service and support to our customers with our cash offer tool providing thousands of cash offers to consumers nationwide. We believe the entire experience of COVID-19 and the Nashville tornado provided us with a great baseline of data to manage marketing spend going forward. Before Steve provides details on the financials, I would like to discuss RumbleON’s evolution over the last 2-plus years and our vision for the third generation of RumbleON.com. We built RumbleON with ambitious plans and scaled the business quickly. Our initial vision of the first generation of RumbleON was to disrupt the entire vehicle supply chain through the development of innovative software. As we began scaling RumbleON, we recognized the opportunity to leverage our technology to replicate traditional pre-owned vehicle sales entirely online. In the first generation, RumbleON quickly became the single largest reseller of powersports in the country by providing hundreds of thousands of cash offers to consumers and dealers across the 48 states. From the beginning, we bought vehicles from consumers, filling the need for consumers to sell their vehicles quickly, painlessly, and at a fair price without lengthy negotiations, while also allowing consumers to discover the true value of their assets instantly and from the comfort of their living room. This program has been widely successful. To-date, we have completed hundreds of thousands of cash offers on powersports and cars and trucks since the program’s inception. We found that many consumers who choose not to accept our cash offer were moving directly to listing sites such as Craigslist and Cycletrader in an attempt to sell in a peer-to-peer fashion. Peer-to-peer transactions have dominated the powersports resale market from many years due largely to lack of efficient solutions unlike with auto transactions where there are many effective options. Thus we created RumbleON Classifieds and in less than 1 year, our classifieds offerings surpassed eBay to become the third largest consumer powersports listing site available today. As we work with more and more dealers, we found that a major pain point for them was waiting for monthly auctions to replenish and/or reduce inventory as well as the lack of convenient locations to assist in that effort. This suggested what we thought was a clear opportunity to leverage our platform to create a real-time wholesale acquisition and distribution platform for more efficient inventory management. Thus we created RumbleON Dealer Direct, the first ever online solution for dealers to access virtual inventory in real-time anytime. We found that dealers not only used it for that 1 special unit they needed for a specific customer, but also used it for their daily stocking needs. The size of the powersport vehicle market is limited when compared to the gigantic automotive market, but we sought to translate our success in powersports into cars and trucks, the second generation of RumbleON.com which we rolled out last year did just that. We incorporated cars and trucks into our online platform creating a broader offering for consumers and dealers alike. We also recognized the strong demand for simplified financing options and explored the opportunity to underwrite retail financing in real-time as part of an online buying process. We launched RumbleON Finance as additional functionality for the second generation of RumbleON.com, which created a seamless retail financing solution for online vehicle sales. From the beginning, we have continuously been asked by many, many dealers across the country, how can I? How can I use the cash offer tool to drive quality leads to my dealership, enhance my website and give customers this opportunity to sell us their vehicle without the need to buy one in exchange? How can I gain access to this quality inventory before it goes to auction? How can I access RumbleON Finance, so my customers can get pre-approved from their home or office 24/7 365? And how can I list my inventory on RumbleON for lead generation? These questions demonstrated to us the need for a more robust solution in this industry and to illustrate just a few of the ways that RumbleON can help reduce friction for our dealers and thus all end users to retail consumer. During the COVID-19 slowdown, our technology team worked tirelessly around the clock to answer these opportunities for enhancements to RumbleON.com. We anticipate the third generation of RumbleON.com will go live in the third quarter of this year. We are excited to share more details of this initiative with everyone over the coming months, including the strategic relationships and monetization opportunities we expected to create. The enhancements we are making will allow dealers to list both new and used powersports on our site as well as giving them access to our unparalleled technology with cash offers, RumbleON Finance and an enhanced dealer-direct platform offering a wholesale transaction, along with virtual inventory. These enhancements to the present RumbleON platform will improve powersports dealers’ ability to compete in the aggressive march to online-only transactions in a space void of consumer operations of this kind, all while expanding RumbleON’s opportunity for monetization of its technology and overall platform. We are currently registering hundreds of dealers to participate on the site, which has functionality and capabilities matched by no one in the market today. Our agnostic model, sophisticated technology and proven processes, leave us uniquely positioned to support dealers no matter how big or small for all their sales needs. RumbleON is about innovation. We are still in our early days and we look forward to years of innovation ahead of us. We will continue making enhancements that position us to execute on our mission through the use of innovative technology and the third generation of our website we believe will do just that. We look forward to seeing all of our industry friends and customers at the 2020 Sturgis Motorcycle Rally in early August, where we are partnering with some of the largest dealers in the country to host 8 days of dealer and consumer focused events and outreach. We have partnered with the City of Sturgis for the third straight year and are positioned in the heart of the rally along with all the major powersports, OEMs and suppliers. We are seeing stronger rebound than we have previously expected. Although we are optimistic, we remain cautious. We expect continued fluctuations in market trends that will impact our business throughout the remainder of this year and don’t anticipate sales level getting completely back to normal until potentially late in the year or early 2021. Due to this uncertainty, we are not giving guidance for the back half of the year today. However thus far, our preliminary results for the month of June show our highest gross margin on units sold in our history and significant bottom line improvement from previous periods, reflecting the progress we are making. For now, we will continue to take a conservative approach to sales volume and closely monitor market conditions. As early as this past weekend, we have had to rollback some of our reopening plans in Texas due to the new outbreaks and last week suspended for the second time our Phoenix operations, where we are again in work-from-home status until further notice. We anticipate significant improvements over April and May, but we recognized the return to business as usual will take time. In the meantime, we continue to build RumbleON for the long-term. Near term, we are focused on the successful launch of the third generation of RumbleON.com in Q3 and are continuing to have discussions with potential strategic alliances involved in several areas and segments of the vehicle market. We are committed to maintaining industry low customer acquisition costs, making improvements to SG&A and making sustainable GPU improvements as we execute on our strategy to be the first to achieve profitability. Our nimble business model enabled us to make operational changes necessary to withstand the deepest demand slowdown the vehicle market has probably ever seen. And we believe we will emerge as stronger position as ever. Lastly, we anticipate key strategic relationship announcements over the coming weeks and months as we prepare to launch the enhancements discussed today to RumbleON.com. With that, I would like to turn the call over to Steve who will provide a financial update after which we will open the call for questions. Steve?