Rob Jackson
Analyst · Ram Selvaraju from H.C. Wainwright. Please go ahead
Thank you, Gilead, and good morning. Despite the challenges of last year, we've been very successful at developing our fast growing business. RedHill’s commercial team successfully transition Movantik from AstraZeneca, stabilize Movantik from AstraZeneca, stabilized Movantik’s position as the brand leader in the PAMORA class, continued to grow Talicia, and delivered other important commercial achievements during the fourth quarter of 2020. Before I go into the details, I want to express my sincere thanks to all of our global colleagues, who persevered throughout last year, especially our customer-facing sales colleagues, who are among the earliest in the industry to return to the field to serve our customers and our patients last summer. We greatly appreciate their perseverance and their resilience during these very difficult times. For context, it's valuable to begin today's presentation by outlining on what has occurred in the overall US prescription pharmaceutical market. And as a starting point, we know from IQVIA that industry-wide total prescription volume declined year-on-year in the fourth quarter of 2020 with weekly prescription volume declining from October into December by between 1% and 5% each week versus the prior year. In 2020, we also know that industry-wide among GI specialty prescribers, both new to brand and total prescription volume declined by 11% and 5%, respectively. Despite many COVID-related challenges, our sales force delivered growth in the second half of 2020 for both Movantik and Talicia. And this growth really demonstrates the ability of our commercial team to execute our strategy, compete effectively, and grow and defend our market positions. So, let's move the presentation to Talicia. Although Talicia has been available on the market since last March, our effective launch date was really last July. Many pandemic-related factors conspired against Talicia in the early times including access to the breath and endoscopic biopsy diagnostic tests to proceed a prescription for Talicia, and the fact that many individuals who get diagnosed with H. pylori tend to be older members of the population and, hence, there are more at risk in a COVID environment and less likely to travel out to be diagnosed. Despite these facts, during the fourth quarter, we achieved 52% growth in Talicia and TRx volume versus what we achieved in third quarter, while continuing our trend of consecutive monthly sales growth since the launch. We made significant progress in third quarter and fourth quarter and anticipate an acceleration of our Talicia business in 2021 as the pandemic continues to recede, patients returning to clinics, breath and endoscopic testing returned to normal rates, and offices reopened to sales representatives. In the second half of last year, we developed over 2,400 new to Talicia prescribers. And during the second half the year, we reached and educated over 1,400 high-decile prescribers about H. Pylori infections and Talicia through the use of live online webinars. These programs were very well-received during the pandemic period by prescribers and set the stage for return to in-person programming in 2021. With nearly 70% commercial coverage, patients across the country can broadly access Talicia with most patients not having any restrictions. Our payer strategy for Talicia continues to emphasize expanding our coverage. And because of our high level of commercial coverage, we've been able to achieve a high degree of prescription pull-through at retail pharmacies. The biggest barriers to success for Talicia so far have been COVID-related factors, such as the state lockdowns as we experienced in California and, of course, inconsistent sales team access to offices. Looking ahead, we're focused on increasing both the number of prescribers and also the depth or vibe of prescribing that emanates from each writer. We consistently grew both new and repeat prescribers last year and expect this trend to continue and strengthen in 2021. Now, let's turn the topic to Movantik. During the fourth quarter, we continued our market leadership of the promoter class by maintaining approximately 75% market share with Movantik. We did this by growing prescription volume in the second half of the year versus the first half of the year. In December, we exited the year with our second highest monthly prescribing volume from Movantik. This is a very, very strong finish for us. And as the market leader, our goal is to better serve providers and patients by educating stakeholders and expanding the size of the promoter market. We believe we can improve on our 2020 performance in 2021. With Movantik, prescribers and patients continue to benefit from the best commercial and government coverage available in the class including 87% commercial coverage. With this demonstrates the strength of RedHill’s market access team and our ability to maintain continuity with payers following the transition of Movantik from AstraZeneca. Consistent with our position as the overwhelming market leader, we expect to continue building on our payer coverage in 2021. In the second half of last year, we greatly strengthened RedHill digital marketing capability by making key hires in developing partnerships that improved our ability to efficiently reach both providers and consumers online whether they be mobile on their phones, at home, or in the provider's office. And these investments in Movantik are spilling over to Talicia and Aemcolo in 2021. This has proven to be an excellent investment for us and we believe digital investments will play an increasingly important role in the years ahead as the prescription pharmaceutical promotional model continues to evolve. Switching gears to Aemcolo, during fourth quarter we put the finishing touches on our 2021 plans for this brand. Although vaccination rates are increasing and COVID-19 disease burden is decreasing, the travel scenario still remains uncertain, especially international business and leisure travel outside of North America. We view Aemcolo’s offering upside potential as the US travel begins to return to international travel, especially travel to Mexico. Because of COVID-19, we believe patients and prescribers will be much more receptive to proactive prescribing of an agent that can effectively treat an infectious disease during travel. We also believe that travelers will be less than willing to risk disrupting their long awaited vacation with a case of traveler’s diarrhea. As with Movantik and Talicia, Aemcolo was clinically differentiated through both its active ingredient, in this case rifamycin SV, and its Multi Matrix MMX delivery system. And this is the same delivery system that helped differentiate and propel LIALDA and [indiscernible] to success in their respective markets. Additionally, Aemcolo enjoys a high degree of expanding commercial coverage. As of January 2021, Aemcolo commercial coverage improved to 83% and that's a 66% improvement since RedHill took over commercialization activities. So in summary despite the pandemic, RedHill achieved numerous commercial milestones in 2020 including the scale up of US operations, the launch of Talicia and the seamless transition of Movantik from AstraZeneca to RedHill and the stabilization of Movantik as the market leader in the promoter class. Moving forward, we're well positioned for future commercial success as we continue to grow Talicia. We invest in developing both market leading Movantik and the promoter class and we introduce Aemcolo into the US travel market. Our goal is to achieve transformational growth in commercial operational breakeven by the end of 2021. Thank you. And I'm going to turn the presentation over to Micha, our CFO.