Jason Brooks
Analyst · Robert W. Baird and Company. Please proceed
Thank you, Brendon. With me on today's call is Tom Robertson, our Chief Financial Officer. As I approach my one year anniversary as CEO, I would like to take a moment to express my gratitude toward our Board of Directors, our partners and especially our employees for helping put Rocky Brands on the path towards long-term success. Over the past 12 months I've experienced exceptional support from all our stakeholders and witnessed firsthand our teams working long hard hours to strengthen our consumer connections and deliver improved financial results. Our entire organization is committed to building on our recent accomplishments by continuing to execute the growth and profit improvement strategies currently in place. At the same time, we're implementing new growth initiatives to fuel our top line while continuing to strive for operational excellence across each of our three major segments wholesale, retail and military in order to further enhance profitability. Now to our Q1 results, while represents a very good start to the year. Our performance was highlighted by solid wholesale and retail growth. Our two highest margin segments which along with expense leverage led to a 79% increase in operating income year-over-year and earnings that exceeded our expectations. I'll review the drivers of each segment top line then I'll turn it over to Tom who'll go through the numbers in more detail. Starting with wholesale, our height and focus on our core brands in work, western and outdoor categories along with our commercial military business continues to lead to positive gains across the board. There are several drivers of our recent success. First is the product, we've invested additional time and resources in bringing great product to the market that further advance the companies long history of providing consumers with unbelievable quality, comfort and great value. Examples of recent product introductions that have sold in well include Rocky XO-Toe, Durango MUSTANG, Georgia Carbo Tec LT to name a few Second is retail support. We're working very closely with our bricks and mortar and e-tailer accounts to ensure that there are assortments resonate with consumers and that they're in stock on key styles. Finally marketing, we've redirected funds to programs primarily digital that drive consumer engagement and generate greater awareness about brands in the marketplace. By brand our Durango business was particularly strong. Increased velocity of the brands collections led by the Rebel series for both men and women along with additional shelf and stream space led to meaningful growth with our largest account such as Boot Barn, Cavender's, Academy and [indiscernible]. Georgia Boot sales were up in first quarter with solid demand for new spring styles partially offset by the shift in some deliveries out of January into December. We had a few key retailers for forward shipments of core product to replenish their inventory position ahead of the New Year following strong selling the fourth quarter. For the Rocky Brand the first quarter marked the beginning stages of our strategy to create a more holistic approach to managing the brands work, western and outdoor footwear and apparel offerings. By establishing one Rocky brand advocate per account we can provide retailers with better service and allow our teams an easier time cross selling our categories especially in the independent channel. While this process is just getting underway, early results are encouraging with solid gains for the brand across many of our brick and mortar partners. The reshaping of our sales force configuration continues to proceed smoothly and we expect it will be fully implemented by the end of the year. Staying with the Rocky brand our commercial military division had an outstanding quarter. Things came together nicely for the businesses, the US government cost a two-year defense spending bill in February while at the same time our programmed aimed at expanding our domestic retail sales to the Army and Air force exchanged service channel and accelerating our international operations are gaining traction. With our recent investment in additional S2V boot inventory, we were positioned to capitalize on the global opportunities we believe exist for this business. Shifting to our retail segments beginning with our Lehigh business which continues to generate strong growth through expansion of its CustomFit model, sales were up high single digits driven by key account growth and increased sales to existing accounts. We are very pleased with the business current momentum and we're investing in more sales people to go after more accounts and additional territories as we believe our differentiated service offering provides companies a better option for managing their safety shoe programs. We need to get in front of more buyers to highlight the advantages of Lehigh and adding staff will allow us to increase in number of calls and visits we can make on a daily basis. I do want to point out that on March 31, Lehigh concluded a multi-year agreement with the New York Transit Authority while this will be a headwind to sales until the anniversary of the termination a year from now, it does allow us to take our remaining five mobile shoe centers off the road, which will lower operating expenses and benefit operating margins going forward. Turning to our direct to consumer business, our branded ecommerce websites collectively posted a double-digit sales gain in Q1. As this channel capitalizes on recent investments aimed at increasing traffic and conversion while enhancing the consumer experience. This is included shifting dollars from our traditional advertising format to more digital programs. Broadening the product offering and introducing web only styles in order to entice consumers to shop directly with our brands. We've also provided guests with additional payment options such as PayPal and we're exploring other ways to further improve both the checkout and return process as we look to build more loyal, repeat customers. To that end, we recently upgraded our warehouse management system and can now pick and ship all ecommerce orders placed by 2 PM Eastern that same day. In addition, we're investing in software that will allow customers to see exactly when their orders will arrive which should further bolster online conversion rates. Finally, as we expected military segment sales were down in the first quarter as couple contracts expired in late 2017. However gross profit dollars were up as margins increased significant driven by improved efficiencies in our Puerto Rican factory like we discussed on a yearend call. This segment faces some headwinds in 2018 in addition to expiring contracts. We plan to utilize the excess capacity to expand our commercial military business in the US and overseas while continually aggressively bidding on all available contracts that make financial sense for the company. I'll now turn the call over to Tom.