Good morning, ladies and gentlemen, and thank you for standing by. Welcome to the Rogers Communications Inc. Q3 2014 Results Analyst Conference Call. [Operator Instructions] I will now turn the conference -- the call over to Bruce Mann with the Rogers Communications management team. Please go ahead, sir.

Thanks, Ron, and good morning, everyone. We appreciate you joining us. Joining me here in Toronto this morning are Rogers' President and CEO, Guy Laurence; and our Chief Financial Officer, Tony Staffieri. We released our Q3 results earlier this morning, and the purpose of this call is to crisply provide you with a bit of additional background upfront and then to answer as many of your questions as time permits. I know it's a busy morning for everybody, so we'll go quickly. But today's remarks and discussion will undoubtedly touch on estimates and other forward-looking types of information from which our actual results could ultimately be different. So please review the cautionary language in the results released today and also in our 2013 report. Both apply equally to the discussion this morning. And with that, I'll turn it over to Guy and then to Tony, both for a bit of additional color on the quarter, and then we'd be pleased to take your questions. Sir?

Good morning, and -- good morning, and thanks for joining us. So before we get into the figures, which Tony will present, I think it's worth recapping what's been happening during the third quarter in the company. So as you'll remember, late in Q2, we announced a new customer-centric organizational structure, and during Q3, we've put this in place. So this was not a cost-reduction exercise; in fact, we've reinvested the savings. It was all about creating agility to go forward with. We reduced the number of VPs and above by 15%, and taken out up to 3 layers of management in parts of the organization. That's not a trivial exercise, but it's now complete. In terms of senior appointments, we've announced 2 senior appointments, one from Google in the U.S. and the other from Cisco in Canada, and we're in the advanced stage of filling our other positions. On the commercial side, we're now seeing the fruits of our planning with respect to launching NHL, which will benefit not just in our Media division, but also across Wireless and Cable. Obviously, in Q3, we had expenditure with no NHL revenue. But now the season has started, revenue will flow in advertising, and we can also engage cable and wireless customers in a conversation that is beyond pure price. This will take time to flow into the P&L, but I do believe it will make a real difference over time. Just a couple of statistics, when the season opened on October 8, we had a record 8 million TV viewers across Canada, it's almost 1/4 of the population, tuning in on what was a Wednesday night. In just over 2 weeks, we've already seen 1 million -- over 1 million app downloads, over 650 terabytes of data, about 650 million…

Thank you, Guy, and good morning, everyone. Let me quickly provide a bit more detail and color around the Q3 financial results and metrics, and then we can get into your specific questions. During the third quarter, we continued to generate solid cash flow and strong operating margins. And importantly, as with last quarter's results, Q3 showed slow but steady continued movement in the right direction on key financials. Our consolidated revenue moved to growth of 1% year-over-year from flat in Q2 and from a slight decline in the first quarter. Overall, growth was led by Wireless revenue, up 2% in the quarter, and 3% growth at Business Solutions, offset by a decline of 1% at Cable. And while margins were healthy at the consolidated level, there were a number of onetime investments we made in costs that masked the underlying adjusted operating profit margin expansion resulting from continued solid productivity improvements. We also continue to leverage our superior networks to deliver strong data revenue growth across both our wireless and broadband cable platforms. We further moderated the rate of TV subscriber losses in our Cable business by 23% year-over-year and by 9%, sequentially, from the second quarter. And while there was an uptick in wireless postpaid churn, we can attribute most of this to increased discipline around pricing, promotions and subsidies, which is apparent when we look at the improving profile of ARPU in versus ARPU out this quarter. In our Wireless segment, Q3 network revenue was moderately higher year-over-year and improved for the second straight quarter and versus a nearly 3% decline in Q1. However, it's still early days in terms of a number of efforts that we believe will serve to shift this trajectory more positively over the coming quarters. Although, a bit of an improvement from…

Thanks, Guy and Tony. Ron, quickly before we begin taking questions, we'll request, as we do on each of these calls, that those participants who do want to ask questions limit their questions to one topic and one part so as many people as possible have a chance to participate in the question and answers. And then, to the extent we have time, we'll circle back and take additional ones or we'll get them answered for you separately after the call. So would you quickly explain how you want the participants to queue in for the Q&A pooling process, and then we'll jump in?

[Operator Instructions] Your first question comes from Drew McReynolds with RBC Capital Markets.

Just back to the higher postpaid churn and, obviously, it looks like a function of just being a little bit more disciplined on promotions and the migration. Just wondering in terms of your lens here, just how long this postpaid churn will remain elevated, just given kind of all the moving parts that go into that metric?

Hi, it's Guy here. I think it's going to stay like this for a couple of quarters, to be honest. Because as we continue to, sort of, push in the discipline, then it has the -- if you like, the impact of some of the lower-value customers leave. But again, I think I've said on this call several times, this metric is such a crude metric because it's a volume metric not a value metric, but of course, those on the call should be worried about value not volume.

Your next question comes from Simon Flannery with Morgan Stanley.

Guy, can you talk a little bit about the reorg into the consumer and business sides? You've just -- you mentioned some of your appointments. How is that -- what stage are we at in terms of reorg-ing along those lines? And when can we start to expect some financial disclosure around that?

In terms of the actual organization, the consumer team is fully stood up. We haven't appointed a consumer president yet, but Rob Bruce continues in post and is doing a good job, so they're fully functioning. On the enterprise side, we're largely complete on the reorganization, and we've just announced that Nitin will be joining us from Cisco at the latter part of this year. However, we've not been sat on our laurels. Larry Baldachin, who'd been running the team in the interim, has actually done an excellent job of preparing next year's budget. So that one -- I would say the enterprise is -- team is behind consumer by virtue of the fact that we have to carve it out from 3 different parts of the business to create the business unit, whereas consumer was easier to stand up as a unit. And I think that you've seen the NHL launch, which is primarily a consumer play, although that is active in enterprise, and you'll see more announcements from the consumer team this side of Christmas in terms of commercial activity, which will, sort of, further prove that they've got significant momentum.

Great. And on any financials?

In terms of the financial disclosures as we head into next year, our current thinking is that we will continue to report on the fundamentals that you see today, so that we provide you a basis for comparison to the way the others in the industry are reporting. We will start to introduce new metrics that will get at some of the value items that we talk about. And then with respect to our segments, some of these selected metrics underneath could be helpful to you, and we'll start to introduce those in 2015.

Your next question comes from Jeff Fan with Scotiabank.

Just a question on your guidance being at the lower end. Can you just clarify what the factors are that drove that? Is it all related to, I guess, your expectation for the iPhone? And I guess, a related question to the iPhone volume is given you have a lot of iPhone subs, more than your peers, I'm wondering if there's a risk that there could be higher churn related to some of the even higher-end customers that are looking for iPhones, given supply constraint, et cetera? So if you can comment on that, that'd be great.

In respect of the full year outlook, the single biggest cost item is the net subsidy in our Wireless business. The iPhone 6, it's early days in the third quarter and as we've started the fourth quarter. And so we'll see how that unfolds, and it's going to be toggled with supply that we get from Apple. So that's the single biggest item. As we look to revenue and costs across the rest of the business, we have a good handle on where that's going to land. And so that's the only item that gives us, if I could say, any anxiety with respect to where we last, but -- where we end up. But as I reiterated before, it's somewhat a onetime item and somewhat of a good thing. You should also think about it as, in large respects, the volumes on iPhone is going to deal with what we've talked about before is the double cohort issue. And so, as many of our subscribers are sitting towards the end of their contract terms, many are choosing to pay the FLEXtab amount and opt into a new contract to get the new iPhone. And so, I wouldn't be too concerned about where we land, with respect to the year, if it's only impacted by iPhone volumes.

It's fair to say also that the volumes we're getting of iPhone's quite healthy. We have a good relationship with Apple and they respect the base of Apple customers that we have. Therefore, we've got good supply. I don't anticipate losing high-value customers. And just to reiterate, the small uptick in churn we've had is low-value customers, not high-value customers.

Your next question comes from the line of Phillip Huang with Barclays.

I was wondering if you'd talk a bit about the adoption of LTE, maybe roughly what percentage of the postpaid base is now already on LTE? And are you seeing an acceleration in the adoption as a result of current iPhone upgrade cycle, particularly with the 5c and 5s dropping in prices? And also, finally, if you could maybe give us some color around the average ARPU for LTE versus non-LTE smartphone users.

Sure. I'll start with a couple of those items. So in terms of LTE, POPs covered now sits at 79% for LTE, up from 77% in the second quarter. If we were to look at number of LTE postpaid subscribers, it's now sitting at almost 50% -- actually, 47% of total postpaid base, and that trend is growing at about 5 points per quarter. So that'll give you a sense as to the growth that we're seeing in LTE. With respect to ARPU, we don't disclose that, but to be helpful, I can tell you that when you look at data usage, it's evenly split right now between LTE and HSPA in volume, but that trend is also shifting at a rate of about 3 to 4 points per quarter. And then, Phil, I think you had a last part of your question I didn't get.

Yes. I was wondering if -- I think you mentioned, sort of, 5% per quarter. I was just wondering whether you saw an acceleration as a result of the current iPhone upgrade cycle and whether we can kind of see this, sort of, follow-on lift to ARPU as a result -- into the next several quarters as a result of the acceleration that's driven by the current iPhone upgrade cycle?

It's Guy here. I think the -- it's probably a little bit early to empirically put our hands around that. What I would say is that I can see that coming, though, but it'd probably be a combination of the new iPhone and NHL. You shouldn't forget the impact of NHL that's happening when over 1 million people download the app.

Your next question comes from Adam Shine with National Bank Financial.

Guy, obviously, we're seeing more rational behavior, as you say, let's call it more disciplined in the context of Wireless. And clearly, with that comes the elevated churn and, obviously, a turnaround in blended ARPU also finally. Can you talk about some of the other strategies that we should be looking at in the context of Wireless moving forward? And also, sort of any commentary you could provide us in terms of early traction in terms of how you're exploiting the NHL contract in Wireless?

I think, to the second point in NHL, I'd pretty much be repeating myself. I think that we -- remember, we started planning this way back in January, and we had a very clear view of how we wanted to, first of all, on our Media side, create and innovate through Sportsnet in terms of how the linear broadcast was positioned. And I think we've done that successfully and to some critical acclaim. But we also wanted to do -- create an over-the-top play for mobile that was very separate. And that's what you see with the GameCenter LIVE app. And it's been very interesting getting the real-time stats on how people are using it, because some are using it to stream the entire game and some are using it as a second screen. So what they're doing is, basically, watching the linear feed on Sportsnet and then watching the special camera angles on tablets and mobile phones, which is exactly how we set it up. And what we're now seeing is how their behaviors, what kind of content they like. They like the mash-ups, for instance, at the end of the game showing the special camera angles. So we're producing more of those on Game Plus and so on and so forth. So we don't know exactly how this is going to net out, because it's groundbreaking. No one's ever done it the way that we've done it. But what I would say is that the adoption rates per day, as they start to climb, are a very good and healthy indication that customers like it. In terms of what you might see going forward, you're going to see a number of things coming out. You know about Shomi, which is obviously primarily going to benefit our Cable business, but we have a number of another -- other announcements coming out, which I can't disclose on this call, but they'll be out shortly, which I think will excite you.

Your next question comes from Glen Campbell with Bank of America Merrill Lynch.

My question's on wireless upgrade rates. With the iPhone 6, could you give us a sense of whether this upgrade cycle feels more like, say, the heavy upgrade cycle we saw with the 5 or more like the 5s or maybe different from the 2? And then, as you think about that and look forward into 2015, do you have a sense as to how many people are likely to be on 3-year contracts when you get to that sort of cutover in midyear where the 2-year contracts start to expire?

Glen, I'll start with the latter part of your question. So if we think about -- I think what you're really getting at is the double cohort issue, and let me give you some stats that I think will be helpful around that. We've always talked about the -- what I would describe as the theoretical double cohort being much greater than it is in actual practice. A couple of things for you to think about. One is Fido has always had 2-year contracts, at least for the last several years. And so a significant part of our base has already been on 2-year contracts. As well, the limitation to 2-year contracts doesn't include the enterprise space, and so our enterprise customers are still under 3-year contracts and may continue to do so going forward. And then finally, we have the FLEXtab program, under which consumers can pay out the unamortized portion of their phone subsidy. And we've consistently found that consumers are upgrading prior to the end of their contract term. At the end of the third quarter, about 1/3 of our consumer postpaid base were still on 3-year terms. And so as we continue to go through what we would describe as a fairly heavy upgrade cycle, you can expect that to come down. So hopefully, that'll help you in your thinking about the impact of the double cohort into 2015. In terms of number of hubs during the quarter, 96% of our hubs were on -- were the smartphones in the quarter, and hubs, overall, were up 19% in the third quarter.

Okay, that's great. And early in Q4, is your sense that the flow will be, sort of, heavy like the 5 or lighter like the 5s?

What we're seeing is it's like the 5. So certainly, more than the 5s, but more along the lines of what we saw in the 5.

I think the change of form factor and the fact that you've got 2 sizes and all the rest of it, it is -- I've got the 6 Plus. I have to say I think it's a very good upgrade on the 5, and therefore, it's likely to attract demand commensurate with what we saw when the 5 came along rather than the 5s.

Your next question comes from Vince Valentini with TD Securities.

On the Cable side, the pricing pressure and promotional pressure you talked about. Can you parse that down a little bit? Is that sort of just a direct battle with Bell and them being aggressive? Or is there some over-the-top impact there, where you're feeling the need to discount to people in order to keep them on cable packages?

Vince, a couple of things going on there. The type of move from volume to value that you saw on the Wireless side, we're starting to implement that discipline on the Cable side of it. And so, much like you see in Wireless, when customers are coming due on retention discounts or promotional offers, we're being very disciplined in how we apply those going forward. And so some of those customers, again, in the lower value chain, are deciding to move. And that's okay, given our focus on high-value customers. And so that's what you're starting to see, overall, on that side of it. If you were to look at ARPU as a good indication, both in video as well as Internet, ARPUs continue to decline and so I think it's a good proof point to our focus on the valued customer on that side of it.

Sorry, Tony, you said ARPU continues to decline, and that's a proof point?

Increase, sorry I misspoke. Increase in both video as well as Internet.

Your next question comes from Richard Choe with JP Morgan.

Given the improvements in postpaid ARPU throughout the year, could we see ARPU growth going forward now that we've lapped through a lot of the issues?

It's Tony. In terms of postpaid ARPU, there are still a number of things that are going up and down. We continue to focus on the fundamentals, as I've talked about, exclusive of roaming. Roaming will continue to have an impact over the next several quarters. We're going to see the impact of international roaming coming through as well, but I've quantified, as I said in my opening remarks, total revenue, inbound and outbound roaming is now down at 8%, so the impact will be much more moderated on a go-forward basis. But you'll still continue to see some vibration in the postpaid ARPUs going forward.

Your next question comes from Greg MacDonald with Macquarie Canada.

The question I have is on the Let's Talk process. And, I guess, I'd put it this way. Some would suggest that if the CRTC forces unbundling, that may result in a negative ARPU, maybe potential near-term shock, maybe not lasting, but at least near-term as some subscribers choose not to take sports. I wonder if you agree with that; that that risk is realistic and if not, if you can give us some indication of what sort of the counter-arguments are.

It's Guy here. I think the Let's Talk TV file is quite complex because there's very -- there's a lot of variables that the CRTC could decide to tackle or leave alone. So I think, at this stage, it's a bit premature to forecast it. You're right, in one scenario, what you've described could happen, but I think the problem is, is it's not clear that's where we're going to end up with the CRTC. So I think my advice on this whole file, quite frankly, is to hold fire because there are too many variables, it's too easy to spook yourself or to get too enthusiastic that it's not going to affect us at all. And I don't think we really know. However, what I would say is that we see ourselves as relatively well-positioned, because vis-à-vis our competitors at least, we think we're unlikely to be affected to the same degree as they potentially could be. But again, we don't know until we get the final result. So just to summarize, my advice is to hold fire on your assumptions in this area until we get more clarity, because it's too easy spook yourself.

Your next question comes from Dvai Ghose with Genuity Capital Markets (sic) [Canaccord Genuity].

A couple of related questions on your NHL strategy. It was good to hear that you expect about $100 million of revenue in Q4. I assume it's seasonal, mainly Q4, Q1, given the hockey season, but does it go up in Q1 as you start charging your own customers for the app? And on a related point, as you know, ironic as it may seem that Bell has taken you to the CRTC with a complaint that you're breaking vertical integration rules on that app. Do you think you'll win, given the CRTC's dislike of vertical integration? And in the chance that you lose, how impactful would that be to your strategy?

So Tony, do you want to talk about Media revenues first and then I'll tackle the Wireless side?

Sure, Dvai. So in terms of the revenue SKUs that you would see on the NHL, as you said, the fourth quarter is sort of the beginning of it, and you'll see a full quarter impact as we head into Q2. The charging for GameCenter LIVE, that'll certainly be an impact to revenue, but I think the majority of it will relate to the advertising revenue that we expect in the first quarter and then it continues on into the second quarter. And in fact, it's the more higher-valued playoff season during that period of time. So that's how you should expect the SKU, Dvai, over the next couple of quarters.

Yes. And then turning to the Wireless side, Dvai. We're seeking to get a lot of revenue, quite frankly, from the GCL product, the GameCenter LIVE product. Our strategy is to benefit our higher-value customers by giving it to them free-of-charge for the rest of the season. The way to think about this is a bit like an airline. We've got an airplane, that's the equivalent to our network, and what we've got is, is we've got customers in coach and customers in business class. And if you've ever flown business class, which, Dvai, I know you have, then you'll know that you get better quality food, you get a bigger seat and you get treated better. And that's the kind of philosophy that we're taking with our customers. We're giving the chance for our business customers to get a better package from us in terms of things like GameCenter LIVE. We're not stopping our coach customers if they want to upgrade, but we're actually providing a 2-tiered service. With respect to crybaby Bell, what can I say? I mean, from what I understand, when they presented their pitch to the NHL to win the rights, they didn't have an innovation component, whereas we had a very high innovation component. And one can only theorize that that's maybe why they didn't win the deal in the first place. Having lost it, here they are complaining and trying to stifle innovation in hockey, instead of actually applauding it, which is what we see from pretty much everybody else. And then they've taken this rather kind of puerile attitude of filing a complaint. Obviously, we don't believe that we've transgressed any rules, and we will continue to focus on delivering innovation for consumers and not fighting little petty fights such as this. I don't think they'll win. Let's see.

Your next question comes from Tim Casey with BMO Capital Markets.

Could you talk a little bit about the outlook for the financials on Cable, given all these moving parts and your move from value to -- or from volume to value? We've seen the turn in ARPU already at Wireless. The trends have been improving at Cable on the ARPU side, or certainly on the Broadband side, but how should we think about the revenue and margin implications of all the spending that's going on? And as you mentioned, you've invested in customer-facing innovation and whatnot.

Tim, it's Tony. I'll start off on the question. I think one of the key things that is worth focusing on is the shift we're seeing from what I would describe as conventional video to Internet as the primary household determinant. So a lot of the metrics for the cable side of the business have traditionally focused on video, and what we're focused on, and is much more important, is the household. And so while we're losing specific video subscribers, we're actually gaining Internet and Internet households. In the next quarter, we'll share with you household statistics, which we think are more meaningful. And so what we're focusing on is winning the household and maximizing the ARPA from the particular household. If you were to look at the product split between Internet and video today, our gross margin on Internet is close to 100% because we don't have the content costs that we see in video. And so more of our gross margin in the Cable business today comes from Internet, and that continues to grow at a faster pace than we're seeing the video part of the business decline.

[Operator Instructions] And your next question comes from the line of Maher Yaghi with Desjardins.

I wanted to ask you on ARPU and Wireless. You mentioned that the churn has increased because you're -- because of lower-value customers are migrating somewhere else. But can you quantify the impact on the ARPU? Because as we have seen the improving trend in ARPU with the year-on-year decline becoming smaller and smaller, how much of that is due to that benefit of lower-value customers churning somewhere else?

Maher, it's Tony. So a couple of dynamics that are obviously at play there. We have what I would describe the profiling that we're doing now in terms of focusing on higher value. As we look to ARPU in versus ARPU out, I can tell you that, that differential -- I won't disclose the specifics, but I can tell you that differential has more than doubled year-on-year in terms of that difference in value. And so it's a pretty strong proof point that that's moving in the right direction. And as well, we're having good success with Share Everything. So we're seeing good demand for it. When you look at Rogers' postpaid base, more than half of our gross adds are coming in on Share Everything, which generally have strong ARPUs and very good churn rates associated with them. So that's moving forward as well, and as those customers continue to move up tier to bigger data buckets, then we'll start to see that flow through. So those are the sort of the primary dynamics that we're seeing on Wireless ARPU. Again, coming back to similar comment as I made on the Cable side, what's more relevant here is ARPA, particularly on Share Everything. And you could expect to see disclosure on that coming to you in the first quarter of 2015.

Your last question will come from the line of Rob Goff with Euro Pacific.

And, Tony, I'm very pleased to hear about the ARPA disclosure forthcoming. Could you give us any further color that is available with respect to the adoption of those shared plans? Where they may be trending, what the upticks would be as a percentage of your overall base? And also, could you address the impact of tablets and how that may be building?

Okay. Thanks for the question, Rob. In terms of the Share Everything, as I said, in terms of the gross adds on the Rogers side, more than half -- to be more precise, 53% of our gross adds are coming in on Share Everything of the Rogers' postpaid base. If you were to look at our total postpaid base, 16% is on Share Everything, and that's including Rogers and Fido. And keep in mind, Share Everything is only available on Rogers today. And so that's how we're doing in terms of Share Everything. I think you had a second part to the question relating to tablets, Rob?

Yes.

Continues to be stable, growing, but small part of our overall customer base. When we look at the metrics for it, ARPU on tablets, slowly increasing. And in terms of churn, that's also been stable to coming down nicely on the tablet side, but it continues to be a very small part of our overall volumes.

Just pulling back in general and looking at these results in the round. I think you've got to probably remember some of the comments I made a couple of quarters ago about the trajectory we're on. So what I said is we -- the figures are not going to be spectacular for a while, and we're going to have vibrations in the figures, and we have good vibrations and we have bad vibrations. And I'm sure there's a song in there somewhere. But the point is, is that we are making considerable progress within the company. We've completed the reorganization. We've got far more discipline into how we act. And what you're actually seeing, not in Q3 but in the Q4, is the first of the commercial activity, such as NHL, now coming into the marketplace. And over coming weeks, you're going to see more of those. So I think I would encourage you to look at this in the round, rather than looking at little spikes in the odd figure here or there because I saw some of the headlines this morning, which I thought were a little bit sensationalist. And not pointing out anyone in particular, Dvai, (sic) [Rob] but I really think that, to be honest, these are little vibrations here and there and that actually, we're in a good place right now. Bruce, back to you.

Right. Well, first of all, we want to thank everybody for joining us morning. We know it's busy, we've got a lot of companies reporting here all at once. So we appreciate your interest and your support and your time. If you had questions that weren't answered on the call, either directly or in the background, if you'd call myself or one of my colleagues, Dan or Bruce, both of our contact information -- or all of our contact information is in the release this morning. So thank you for joining us, and have a good rest of the week. Thanks.

Ladies and gentlemen, this concludes the conference call for today. Thanks for participating. You may now disconnect your lines.