Ravichandra Saligram
Analyst · Bank of America Merrill Lynch
Thank you, Zaheed. Zaheed's been here 10 days. It's been a remarkably steep learning curve, but he handled it admirably. Thank you to everyone for joining us on our earnings call today.
On the call, we are going to focus on our prepared remarks by providing you with, first, a recap of our second quarter business and financial performance; and second, an update on how the integration of our recently closed acquisition of IronPlanet is progressing. Sharon will discuss the second quarter business and financial performance and I'll then provide an update on the IronPlanet integration.
Let me take a moment to recap the transformational acquisition of IronPlanet. The acquisition closed on May 31 and marked the bringing together of 2 leading companies to create a dynamic and differentiated company that is positioned well for future growth. Our combined company provides our customers with unprecedented choice and will enable them to transact when they want, how they want and where they want, as we bring our capabilities together to offer a single platform for all of our customers' needs. Right at the outset, it is clear that we are creating a compelling integrated operating platform which will create powerful network effects. Let me illustrate with just a few stats.
In 2016 total GAP/GTV and GMV, total GAP of the business of Ritchie Bros. plus IronPlanet was $5.3 billion, of which nearly $3 billion was online, making us one of the top online e-commerce players in the B2B world. We sold 485,000 pieces of equipment, over 356 live integrated auctions, 104 video online auctions and IP's Daily Marketplace and EquipmentOne. We had 43 million unique website visitors, 2.9 million registered users and 155,000 buyers across the system.
Together, Ritchie Bros. and IronPlanet had 21 private marketplaces, while Mascus offered 1,500 principally for dealers. Ritchie Bros. and IronPlanet generated 228 million page views and 250 million at Mascus. IronPlanet did 100,000 equipment inspections in 2016 and 900,000 during the brand's lifetime. Just these alone are indicative of the opportunities to drive the network in effect. Imagine what we can achieve when we connect and link all our channels and the richness of data and insights we can gather.
Before I pass the call over, I'd like to extend the warmest welcome to all our IronPlanet team members that are now joining the Ritchie Bros. family. We're excited to have our teams come together and begin leveraging the best of both teams to serve our customers, grow our business and drive long-term value creation for our shareholders.
With that, let me turn it over to Sharon.