Ravichandra K. Saligram
Analyst
Thanks, Jamie, and thanks to everyone, for joining us on our earnings call today. As you're all aware, I've spent a better portion of my time since starting at Ritchie Bros., hearing from all stakeholders of the company, including our employees, customers both large and small, past partners, and of course, shareholders and prospective investors. It has been a very informative and productive process and has provided me with very valuable feedback and insights about what's working at Ritchie Bros. and where there are opportunities to improve. I'll first discuss key learnings from my 100 day listening tour and initial analysis of the company, as well as some of my overarching priorities for the company. I will then discuss our near-term focus and some high-level components of our longer-term strategy. Ritchie Bros. has many outstanding capabilities and qualities. These are things that we do exceptionally well, we're absolutely committed to, and we will reinforce going forward. Most importantly, we have an outstanding core auction business with a value proposition that our customers embrace and appreciate. The quality of the service we offer differentiates us and is recognized by our customer base. It is a solid model and one that continues to have significant run rate ahead of it. We have exceptional operational competencies, particularly as it relates to the integration of our physical auction sites and Internet bidding. Our brand reputation is strong with both existing consignors and buyers where we do business, and especially strong in Western Canada. We have truly loyal customers. Our sales teams have unrelenting conviction in our auction model and have developed deep trusted and long-standing relationships with many of our customers. They view us as a trusted adviser when they're transacting an equipment and also as a window into current equipment demand and pricing trends. Our vast amount of data from auction sales, global bidding, sales inquiries, website traffic and EquipmentOne provides us with a unique ability to track pricing and sector trends, market data, regional global demand and customer analytics. Our strong balance sheet provides us with opportunities to leverage underwritten contracts, to grow our market share and meet the needs of our customers. And our remarkable employees, who I see as one of our most outstanding assets with their passion and pride for our company and our services, their dedication to our business models and customers and their willingness to work long, hard hours in the field. These aspects of the company reinforce my initial impressions of Ritchie Bros. and why I decided to join this business. Now as in most companies, there are also opportunities for improvement, and a great deal of my time has been spent identifying and analyzing aspects of the company that could benefit from further attention, capabilities and [indiscernible] insights. First, the company had developed organization silos with limited interaction between departments and functions at times, and a strict structure that often meant decisions about the business, were being made too far from the field and regions we operate. Our focus had become more internal than external, and we lacked general management accountability. Our structure was overly centralized, not allowing us to be agile and nimble. The new structure announced this morning will address these issues through leaders with a strong general management focus and increase the sense of urgency and cohesiveness of our teams. Second, we also need to better integrate and update some of our legacy information systems, which the company has already begun doing. This is absolutely critical to capitalize on real-time data and review the platform on which our market insight, financial analysis and productivity tracking will be based. Real-time information will also be fundamental in our ability to better optimize the consistent performance of our underwritten contracts, which I see as another key opportunity for the company. Data, or more appropriately, the insights we can generate from our data can also be better leveraged to better understand our customer base and the unique needs and preferences of customers in specific segments, sectors and regions. Next, we need to invest in skill sets that create more analytical rigor to explain cause and effect. An example of this would be to cogently explain why Alberta is better developed than Texas for Ritchie, which then allows us to take appropriate actions in Texas to realize its full potential. Third, and perhaps the most strategic opportunity, is to have a renewed and more intense focus on the performance of EquipmentOne. As I have delved into this business, it is clear that EquipmentOne has significant long-term potential. Unfortunately, we have not executed against this opportunity in an optimal manner. We plan to create an environment, which will foster appropriate integration of EquipmentOne on an emotional level within the organization given our long history and passionate focus on the unreserved model. At a company-wide level, I strongly believe that the EquipmentOne model, which allows for greater customer control, is indeed a compatible offering with our historic unreserved option models. Based on occasion, needs and equipment type, a customer may prefer one model versus another. We have proven this already with our strategic accounts team. They sell both EquipmentOne and auction services to the same customer. The customer may prefer EquipmentOne, in cases where they wish to have more control or one of these 4 factors: price, the location, timing or the buyer base. At other times, the customer may want liquidity, the certainty of disposition without any hassle and turn to the Ritchie auction model. Ultimately, having both models helps us more fully address multiple customer needs and selling occasions. We will take concrete steps in 2015 to further integrate EquipmentOne with the rest of the company to accelerate its growth. The fourth relates to focusing the organization or shareholder value creation. We have a terrific culture focused on customer service and our people are highly, highly responsive to our customers. We've also had a very successful history as a private, family-oriented, founder-led company. A lot of positives from this era remain in our culture today even as a public company, which is great to see. However, my team and I will work on proactively evolving the culture where driving shareholder value is not seen as being mutually exclusive with an employee focus and our customer focus. Next, we intend to retain all the positives of our culture, including customer intimacy and caring for our employees, while making shareholder value our strong overarching focus. A new organization structure, with general managers the helm will help us achieve the appropriate balance in creating a win-win across all 3 constituents: shareholders, customers and employees. After evaluating and analyzing many components of the company and our historical performance, we will focus on 3 strategic pillars to enhance shareholder value. First, reintegrating growth. By this, I mean, revenue growth and earnings growth, not just GAAP growth. We believe there are 4 drivers of growth: geographic, sector, services and channels; each driven organically and potentially through acquisitions. Our #1, #2 and #3 geographic priority are all the same. It is the U.S. market. This will be our strong focus given its size and potential. Sector-wise, we're already strong in construction. Our aim is to continue to expand our penetration and transportation and agriculture as our key priority structure -- sectors. Finally, we'll continue to better understand the oil and gas sector to sharpen our go-to-market strategy. Services and channels at this time refer to Ritchie Bros. financial services and EquipmentOne, respectively. We need to scale these opportunities. The second pillar is to enhance shareholder value. The second pillar to enhance shareholder value is optimizing our capital allocation and structure. These activities will include justifying or rationalizing real estate assets, reviewing capital structure in depth and looking at ways to supplement total shareholder return and drive better Return On Net Assets or RONA. We will put a lot more emphasis on being stringent on new site openings, ensuring that they will drive strong ROI. Coming from a multiunit background, be it hotels, retail stores or cafes, I'm a big believer in carefully analyzing individual site economics and taking the appropriate action to improve site returns. I plan to implement these operating disciplines at Ritchie. And our third pillar, we'll be looking at driving efficiencies in the company through improved productivity in both our sales and support functions and cost containment. Please understand, we may need to make the appropriate investments in the right structure, the right teams and the right systems in the short term to be able to get our overheads down in the medium and long term. Now I'll discuss what this means for us over the short term and for our long-term strategy. Over the next several months, I have 4 key priorities for the company to improve execution of our current model and lay the building blocks to start bringing to light [indiscernible]. These 4 priorities are: first, ensuring we have the best leadership team in place to align executive competencies with the current and future needs of the company, and put in place regional leaders who bring a general management focus and can deliver strong results focused not only on the P&L but also cash flow and balance sheet measures; second, ensuring we have the right organizational structure in place to enable future growth in terms of the appropriate line and functional resources in the field, and to improve our analytical framework to better segment our customers and convert data into insights to strengthen our value proposition; third, creating a strong performance culture at all levels and align the company using a clear set of performance metrics and appropriate reward and recognition systems. I'm committed to ensuring clear and complete accountability in driving growth, profit and cash flow and putting in place appropriate performance and performance-based compensation systems; and finally, in the fourth, driving improved performance of EquipmentOne and integrating it in the optimal manner into the Ritchie system. As a first step, we've announced several important executive changes with immediate effect. First, we are very pleased to welcome Jim Barr to Ritchie Bros. as Group President, Emerging Businesses, Brand Innovation and Technology Services. Jim starts today. Mr. Barr will now oversee EquipmentOne, Ritchie Bros. Financial Services and the company's marketing and information technology departments. He will also be responsible for developing new revenue channels through complementary product and services. I had the distinct pleasure of working with Jim at OfficeMax, and he is clearly one of the best digital and omni-channel professionals I've ever met. There, he led the development of the digital and omni-channel transformational growth strategy, which turned digital services into a growth engine for OfficeMax. Prior to this, Jim was President of Online at Sears and an executive at Microsoft, where amongst other accomplishments he launched and led several of the company's marketplaces, including shopping, auctions and classifieds. Jim clearly has an extensive background in driving growth of digital strategies and online marketplaces, and I believe his experience and expertise will help Ritchie Bros. execute focused strategies that will drive better performance from EquipmentOne and other businesses. I will also place marketing and IT under Jim to help us leverage the immense amount of equipment and customer data to create powerful insights to strengthen our value proposition and evolves us over time to become a knowledge-based company. Also announced today were some structural changes to implement a more regionalized and decentralized organization, which will allow us to be more responsive and agile as a company. This will help us to better meet customer needs and foster an increase sense of urgency within the organization. Three regional heads were named to assume full responsibility of regional performance. Randy Wall has been named President of our Canadian business. Many of you know Randy as a longtime executive of the firm, who has extensive business and experience across many aspects of our company. Jeroen Rijk has been named Senior Vice President of -- and Managing Director of our European operations. Jeroen was instrumental in growing Ritchie Bros. presence and management team in southern Europe and has over 19 years' experience with the company. And Kieran Holm has been named Vice President and Managing Director of our Asia-Pacific operations, which includes Japan, China, Southern Asia and Australia. Kieran is most recently a Vice President of Sales in the United States and also held marketing and operations roles during his 10 years with the company. He received his MBA in Tokyo and is very familiar with the Japanese business culture. Karl Werner has been appointed Chief Operating Support and Development Officer and Interim Managing Director for the Middle East. In his primary role as Chief Operations Foreign Development Officer, he's been strategically focused on global operational excellence, driving operational innovations and overseeing online operations. Specifically, Karl will be responsible for developing and implementing company-wide operational processes, metrics and standards; ensuring that our operational competencies remain a distinct competitive advantage, and promoting the use of operational best practices globally while ensuring global consistency in the customer experience; and finally, supporting the regional business leaders to improve RONA, Return On Net Assets. We will be initiating a search for the President of our U.S. and Latin America business. At this time, Latin America is primarily Mexico and Panama for us, and I want to stay focused on these. So as we initiate the search, I will take direct responsibility for this business and be the acting President of U.S. and Latin America. We have put in place regional business leaders who will have a strong general management focus to drive sustainable, profitable growth as well as cash flow in the core auction business. I believe this organizational structure is fundamental to increasing accountability across our company, building cohesiveness across different functional teams and increasing our responsiveness to customer needs. Let me highlight a few other changes. As part of the new organizational structure and priorities for the company, the corporate CFO role will be expanded to place more emphasis on capital allocation and will also oversee the company's legal, internal audit and risk management activities. In this context, Rob McLeod, current CFO, will transition to a new role as CFO, Americas, in 2015 and will be responsible for the financial functions in Canada, U.S. and Latin America. Rob will play a critically important role in partnering with an externally hired President of the U.S. and Latin America to unlock the full potential of the key U.S. market. His vast knowledge of operations and financial matters of the company will add tremendous value to this strategically important position. We will initiate a search for the new corporate CFO shortly, and until that transition takes place, Rob will continue as Corporate CFO. Steve Simpson has been appointed Chief Sales Officer, global key accounts, where he will focus on securing large special situation contracts and driving incremental business development. Steve will manage a senior focus team dedicated to the business development and will also oversee our pricing and appraisals department. Regrettably, we also announced this morning that Bob Armstrong will be leaving the firm by the end of the year. Bob has been and remains a steadfast supporter of Ritchie Bros. Over his 18 years with the company, he has held many executive leadership roles including CFO, COO and most recently, Chief Strategic Development Officer. He played an absolutely instrumental role in Ritchie Bros. growth over the years, and we would like to thank him for his many, many valuable contributions to the success of the company. He will be missed, and we all wish him well in his future endeavors. Andrew Muller, Chief People Officer, will also be leaving the company in mid-November to pursue other opportunities. Andrew made significant contributions to Ritchie Bros. over his 3 years here, with a focus on process improvements, accelerating sales force hiring and training a few sales managers. We wish him well in his future endeavors. We have initiated a search for a new Chief Human Resources Officer, and we believe we will have someone in place in the next several weeks. This is clearly a lot of change to the company. But I believe the changes and appointments we have made today will best position our leadership team and business for the next phase of Ritchie Bros. evolution. A new leadership structure, with this clear lines of accountability and performance focus will be foundational in driving further growth through disciplined execution. So what does this all mean for our longer term vision? I'll discuss high level strategies now. But, we'll be in a much better position to drive details of our strategic roadmap in our upcoming Investor and Analyst Day on January 12 in New York. Ultimately, my long-term goal is to evolve Ritchie Bros. from being primarily an auction company into a trusted asset disposition company. The unreserved auction model will always be a core service offering for our business, and there remains significant growth potential for this channel alone. But it would be irresponsible for us not to explore other channels and services that will uniquely position for offer as a result of our market position, market data and operational competencies. I'll bucket our long-term focus areas into 4 buckets. First, Ritchie Bros. will become more data driven, using our deep analytics to drive marketing and sales initiatives. Second, we intend to reintegrate growth to both a renewed focus on revenue drivers and cost containment. We'll specifically be looking at ways to improve the performance of certain auction sites or rationalizing our investments in these regions. We will also be looking at ways to expand some of our go-to-market strategies and services. Third, we will actively pursue a growth strategy through organic and strategically important acquisitions. This will involve tuck-in acquisitions that bolster our market share in key or new segments of our market, or bolt on additions to drive our core auction capabilities. We will establish clear acquisition criteria that ensure a strong fit with our strategy, improve long-term profit and returns and become accretive in a reasonable period of time. And fourth, we'll become better stewards of capital and we'll be focused on improving return on net assets. Our plan on developing specific strategies and policies in the future to best optimize our capital allocation and structure. More importantly, for those of you on today's call, I want to emphasize that there is a renewed and steadfast focus on shareholder value and generating the kinds of returns we know this company is capable of. And with that overview, I'll now pass the call on to Rob, to discuss our third quarter performance.