Scott E. Howe
Analyst · Stephens
Thanks, Jay, and good afternoon, everyone. As we leave Acxiom's fiscal '13 and now head into 2014, I thought it might be useful to give you my perspective on where we are in our journey and where we will go in the months and quarters ahead. From the outset, let me repeat something I said 3 months ago when we last spoke. In that late January call, I mentioned that we were knee-deep in implementation. Well, let me correct that by saying we are neck-deep in implementation. Every day, we are coding new innovation and calling new prospects. Essentially, we're laying the foundation for a more prosperous future. Next, you'll also remember I said in some ways, "This is the hardest time. Our investment spending has ramped materially, but as excited as we are about the products we are creating, we have yet to taste the tangible rewards of meaningful revenue." Well, I was right. Even though our fourth quarter came in as advertised, this is the hardest time, and we certainly felt that this quarter. And as we indicated in our last call, we know that revenue and margin pressure will continue into at least the first half of 2014. So where am I going with all this? While we are by no means perfect in our execution or satisfied with today's current state. We believe that we are on course. Our investment thesis is stronger than ever, and our opportunity is even larger than we had originally imagined. Today, I would like to talk about the strength of our investment thesis and our priorities for the 2014 fiscal year. The Acxiom investment thesis is as follows: first, we are playing from a position of competitive strength. We have strong Marketing and Data Service business with long-standing relationships. We are deeply ingrained in all of our clients' core marketing operations. We are a leader in the management of consumer data. Today, we have relationships with over 40% of the Fortune 100. We maintain privacy compliant profiles on more than 700 million individuals, and we process more than 50 trillion transactions every year. To put this number in perspective, we process more transactions per day than there are searches on Google. Finally, we have critical skills and know-how in data privacy that are essential in today's big data marketing world. Acxiom is a pioneer in this industry and a defender of individual privacy rights. Our relationship with Facebook is a perfect example, which I'll talk about in a few minutes. Second, competitive advantage for advertisers and publishers is created by mining insights. Initially from their proprietary data sets and then by supplementing that information with third-party data or machine learning. This truth is becoming increasingly apparent and plays directly to our strengths. Let me explain. As we spoke about in New York, the single most powerful and underutilized asset for a marketer is the data collected by the world's most trusted brands about their own customers and prospects. Our clients' proprietary data sets are the most informative and predictive information about a consumer's preferences and their ideal customer experience. This trove of insights starts squarely in the products and platforms that Acxiom provides to our customers to manage huge proprietary data sets. Acxiom products enable these brands to collect, curate, analyze and apply these insights to mail, email, call centers and now online mobile and social channels. We then marry our clients' data with data from other third parties, which include online social and mobile, to build a more complete consumer profile. In contrast, others begin and end with just digital data, leaving them with an incomplete view of the consumer and a far less effective solution. Under the leadership of Dr. Phil Mui, our product development is focused on making all the necessary connections. Connecting disparate data silos into a single, holistic view of every consumer. Connecting these holistic views with useful insights. And finally, connecting these insights with tangible activities that increase our marketers' return on investment. We're pleased with our progress. Acxiom's products are now connecting these data sets and our capabilities with data from new channels, including online, social and mobile, creating what we believe will be the most complete, predictive profiles the industry has ever seen. It's precision marketing at scale across all channels, devices and applications. Third, we believe we have 4 tangible opportunities to drive long-term shareholder value. More specifically, we intend to: one, invest in technology and intellectual leadership to create true innovation, and this is what we've come to call the Acxiom Audience Operating System; two, expand our client base by redefining our position in the big data ecosystem. Our emerging capabilities position us with a far broader array of potential clients and new types of revenue streams that display more SaaS or what I would even call DaaS, data-as-a-service, characteristics; three, supplement our efforts with an expanding set of partnerships and occasional portfolio refinements such as tuck-in acquisitions or divestitures; and finally, but importantly, four, run our business better within every client, across every geography, every product and every function. These 4 value-creation opportunities overlap directly with our company's strategic imperatives for 2014. Let me speak briefly about each one in turn. Imperative number one, invest and deliver innovation through the Acxiom Audience Operating System. Now many of you may not have had a chance to attend our recent product briefing in New York City, so let me give you a refresher on what we are building. We are building an ecosystem that for the first time in the history of marketing will allow advertisers to plan, buy and optimize their audiences with both precision and scale across all channels, devices and applications. As Dr. Phil said in New York, "It's magical." We believe what we are building over time will help transform the fundamental processes and expectations for marketers. Our technology stack has 3 layers. First, we are building a data layer that allows us to ingest a broad array of both structured and unstructured data. We already have a deep array of client and structured third-party data and are making great progress towards building out other data sets. For example, we currently have information on nearly 1 billion online users. We are also matching approximately 90% of all U.S. social profiles. We have made significant progress establishing and collecting broader and deeper data sets than any company in the world, and we will continue our buildout this coming fiscal year. Second, we have reconceptualized our core database technologies into what we call the Acxiom Audience Operating System. This new technology layer will allow us to both marry and anonymize disparate offline -- offline and online data to derive more useful insights for our customers. In addition, it will also allow a much broader group of customers and partners to work with Acxiom through a series of secure APIs. Finally, we are creating an application layer that allows Acxiom, our clients and partners, as well as third-party developers, to create unique applications on our Audience Operating System. We have already created some initial applications to address glaring marketing needs. For example, we recently announced AbiliTag, which allows publishers to match offline audience advertiser data with the publishers' own online data sets. We also launched Audience Propensities, with over 3,000 big data models to help predict consumer behaviors. Our pipeline for Audience Propensities is over $9 million for the first half of the year. These application efforts will make us one of the first in the world to allow marketers to research and reach audiences across online and offline channels and optimize advertising spend through a single, through a single interface. Once again, this is a first for our industry. But clearly, we still have much more work to do. While we're releasing a number of products and feature enhancements in beta, we are working hard to improve these offerings based on beta client feedback and usage. For example, we've already dramatically improved our UI, or user interface, from the demos many of you saw in New York. Our full first wave of innovation won't be in complete commercial release until later in the year. Until then, we will continue to be neck-deep in coding and demonstrating our emerging technologies to customers and prospects. Imperative number two. Expand our client base by redefining our position in the big data ecosystem. In sales, under the leadership of Nada Stirratt, our initial focus was to ensure that our core existing client base was satisfied and that we were innovating for their future needs. We are pleased with the progress we have made as evidenced by the results we've generated. For example, for the U.S., for the year in Marketing and Data Services our top 20 customers grew by approximately 9%, and our top 100 customers by approximately 7%. But of course, that is only a start, and we believe the real payoff will come in future quarters as our innovation starts to fuel growth with new types of customers and new types of revenue. Our sales team is starting to hit their stride in building a disciplined approach to sales, sales operations and deal management. The result of this is that our pipeline has never been more robust. In fact, today, our pipeline for U.S. Marketing and Data Services is up more than 30% year-over-year, even when excluding potential revenue from publisher partners and application developers. While we still need to close that pipeline, we like our chances. In fact, over the past quarter we closed on new deals, new logo deals with Foot Locker, Total Wine & More and a major global consumer electronics company. In addition, we had renewals with 2 of the largest financial institutions in the U.S. and also expanded our existing relationship with Macy's. Imperative number three. Partnerships and a portfolio focus. Acxiom is continuing to form partnerships with leading publishers and consumer technology companies. These partnerships, powered by our Audience Operating System, allow all advertisers to reach their customers and prospects in digital channels with a precision that only direct marketers have relied on for decades. This quarter, we announced an exciting partnership with Facebook that greatly improves the options available for our clients. Acxiom is an ideal partner for Facebook because of our data assets, including over 3,800 audience propensity models and our trusted client relationships. For Acxiom, Facebook's very large and engaged audience targeted with the help of Acxiom data will enable our clients to reach with confidence a large portion of each client's customers and prospects across both mobile and desktop devices with frequency, consistency and in a format that supports sharing. Facebook's mission to make the world more connected complements our own. Acxiom is uniquely positioned to support connections between Facebook users and the companies and brands they value. Connections that are accomplished securely with full respect for consumer privacy. The ads people see on Facebook powered by Acxiom's data will be more relevant to their interests, which delivers a superior brand experience, as well as providing better advertiser results. Our partnership with Facebook represents a big step toward achieving our objective to provide one-to-one marketing at scale. We are also expanding our mobile presence in other areas. In addition to the Facebook partnership, we are pleased to announce a partnership with 4INFO. 4INFO is one of the largest mobile ad-targeting platforms in the U.S. Through 4INFO, Acxiom will be able to target mobile ads with precision to approximately 100 million consumers. Along with other mobile partnerships, Acxiom now has the ability to target across the entire United States addressable mobile users and households on a one-to-one basis without cookies in a privacy compliant, safe and secure manner, and that's just the beginning. Mobile is the fastest-growing sector in the advertising industry, expected to reach $7 billion this year. We believe marketing investment will shift to Acxiom partners because our clients can justify increased mobile spend with confidence. These 2 partnerships complement a flurry of other partnering activities such as 6 new partners added in the quarter taking our total to over 40. Our partner network reaches over 95% of unique visitors across the Internet. This includes 4 out of the top 6 U.S. publishers. In mobile, we now reach over 200 million uniques in our partner network. More broadly, on the portfolio front, we will continue to evaluate opportunities to accelerate our progress through continued optimizations and possible tuck-in acquisitions. Imperative number four. Run a better company. I'm really pleased with the progress we've made over the past year. We've engineered some important changes and have much more potential for future improvements. Most importantly, our management team is now firmly on the ground and working extremely well together. While there are certainly challenges in our turnaround, we know what they are and feel as if we have detailed, tactical plans in place against each obstacle. We leave 2013 with a robust management cadence, a target P&L in place and clear accountabilities for performance. We now come to work thinking about finding a better way every day. While our top line remains a work in progress, we are pleased that we grew our non-GAAP EPS by $0.04 this year despite a drop in revenue and some big, big investments in engineering, data and our delivery organization. Some highlights include our IT Infrastructure Management segment increased their margins by 200 basis points. In addition, we have recently announced in that division the Acxiom PrivateCloud. Mike Lloyd and his delivery team in Marketing and Data Services understand that they are chasing a moving target. They must deliver near-term gains in performance and customer satisfaction, but also, also build for a future in which even greater efficiencies and client satisfaction are possible. And we are also now separating our corporate and Marketing and Data Services IT functions from our IT Infrastructure Management business. This is yet another important step in compartmentalizing our businesses into standalone entities and realizing additional efficiencies through our IT efforts. To this end, I have recently asked Warren Jenson to manage this operation, and he will address his plans later on the call. In closing, while we still have much to do, I believe that the transformation of Acxiom is well underway and that we are right on course. We have accomplished many extraordinary things over the past year. We have generated a lot of excitement around our product innovation that will give us a foundation to provide for both our new growth and improved profitability. We have introduced our product capabilities to the world and proved we have the ability to transform the marketing industry. The opportunity is even bigger than we thought. During fiscal 2014, execution and focus will be the drivers to establishing Acxiom as the clear leader in our industry. But make no mistake, as I have said before, we are still in the middle innings of our turnaround. The future appears bright, but the present requires a detailed focus on execution. I look forward to sharing our progress with you in the months ahead. Now I will turn the call over to Warren.