Louis Camilleri
Analyst · Bank of America. Please go ahead
Thank you very much Nicoletta. Good afternoon and good morning to everyone. We enjoyed another strong quarter across all financial metrics, which admittedly were flattered in part by a currency tailwind. We remain particularly pleased, with the strong level of orders we continue to receive, and the overall health of our order book. The quarter was also marked by continued investment in our resources, to enhance our capacity to innovate, and thus sustain our competitive edge and pricing power for the coming years. As announced in our release earlier today, we have raised our annual guidance across all metrics to reflect the benefit of the strong momentum of our core business. Beyond the numbers, the third quarter proved to be exciting on many fronts. Of particular note, was the one month long event held here in Maranello in September, the Universo Ferrari. This event attracted approximately 14,000 carefully selected customers and prospects as well as media, fans and our employees. It was the very first time we showcased all that Ferrari stands for, in a holistic manner, and I would characterize the event as quite exceptional in every respect. The highlight of the event was the simultaneous launch of the 812 GTS, our first V12 range model Spider in the last 50 years and the FS F8 Spider, which complements the highly successful F8 Tributo. Both models garnered an enthusiastic response, as evidenced by the firm orders collected at the event itself and during this past month. As you all know, we have announced the launch of five models this year. The last to be unveiled will be next week at an event to be held in Rome. We're all excited by the prospects of this particular model. As previously planned, I would now like to provide you with a synopsis of our brand diversification strategy, which has now been finalized and against which execution has begun [Indiscernible] a focused, deliberate and disciplined manner. It is the fruit of considerable work, customer surveys and research that has been conducted over the last year. At its very essence, the strategies formulation encompasses two key considerations that will guide everything that we will do going forward. The first is recognition that while we have a dual identity, there exists only one unique brand. The second is that we will only participate in categories that are aligned with our brand values and do not constitute a departure from our legitimate territories and customer appeal, but will enhance the vibrancy and vitality of the brand. Today, our current offerings are too stretched, are in danger of diluting our very precious brand equity. This business relies too heavily on licensing, with too many categories and limited control on the products that bear our brand and their distribution. To assure long term profitable growth, that will simultaneously strengthen our brand, we will restrict our participation to just three strategic business pillars. A carefully chosen array of apparel products and accessories that will embody the style, creativity and quality that we stand for as a brand that will collectively fall under the brand extension pillar. An entertainment pillar that will reach out to a wider and younger customer base, while leveraging our unique racing roots. And finally, a collection of exclusive luxury products and services, destined to appeal to the owners of our cars and potential future owners, which fall under the label, car adjacencies. This disciplined focus requires a dramatic purge in our current offerings. We will reduce our current licensing agreements by some 50% and in fact have already terminated or announced the non-renewal of approximately 20% of these agreements. We will also eliminate some 30% of the product categories in which we participate and 50% of the stock-keeping units present in our directly managed stores that currently carry our trademark. We will also be restructuring our franchising networks. In terms of brand extension pillar, we are extremely pleased to have entered into a long term manufacturing agreement with the Giorgio Armani Group. This agreement with such a recognized and prestigious Italian luxury company, underscores our ambitions to elevate the standards and quality of all our offerings. Made in Italy will be a key focus, and we will exert full control over the design, quality and pricing of these products, as well as their distribution, which will include a complete overhaul of our own stores, and a revamp of our e-commerce platforms. The entertainment pillar will provide us with an excellent means to immerse new and younger fans in the racing history, passion and values of Ferrari. Our theme parks in Abu Dhabi and Barcelona including the museums in Maranello and Modena attract approximately 3 million visitors annually today, and we clearly see the opportunity to further expand these licensing activities. Nevertheless, the predominant immediate focus will revolve around driving simulation centers, and the ever growing popularity of the East boards, which are an obvious and exciting perfect fit. The car adjacencies pillow [ph] will target our most valued customers, with very limited editions and one of artifacts that embody the inherent craftsmanship and innovative spirit that lie behind the creation, design and manufacture of our cars. We also intend to provide an enhanced experience to the approximate 10,000 customers and prospects who visit our facilities in Maranello each year. To that end, one immediate step that will be taken is the creation of a new restaurant together with the world famous chef, Massimo Bottura. The opening is planned in late 2020. The current retail value of the products that bear our name is estimated to be approximately €800 million. Our clear intention is to ensure that we capture a more significant portion of this value, than we currently do. Our ultimate objective is that these activities which will continue to be margin accretive will ultimately represent some 10% of our overall profitability. It will take time to reach this ambitious, but realistic target which we anticipate to reach within the next seven to 10 years. To ensure flawless and consistent execution, we have put in place a devoted and experienced team and will shortly open an office in Milan. I am confident that this strategy combined with the talented team we have in place, will deliver our financial objectives, while enhancing the vigor of our brand equity. One final word before I hand over the call to Antonio. As previously announced, given the strength of our cash flow, we have substantially completed the second tranche of our share repurchase program. And we clearly will be announcing a third tranche shortly. Antonio will now present the details of our third quarter performance.