GREY by Jhoan Sebastian Grey
Analyst
Now let's review programming highlights. Total minutes viewed on our five channels remained steady in the quarter. Last year we introduced the limited run series over 50 & Fabulous. We aired season three from February to early March and held the first ever two-hour finale. Our customers continue to engage at high levels. The series reached an average of 481,000 households per hour on linear TV, making it one of our top reaching primetime programs of the quarter. Total series sales exceeded 3 million. On social media, the series reached over 10 million followers with more than 18 million impressions. The program continues to engage customers through a monthly live stream on the first Friday of every month, and we plan to air season four in early August. We also held several successful events. In January, we aired a 24-hour event, Now You're Cooking, that was anchored by Lake Crusade's Today's Special Value. The day included six hours of additional live stream content featuring several celebrities and food experts, including Carla Hall, Zephyri Zagakuren [ph], and our own Vanessa Herring and David Venable. Over 3 million households tuned in to QVC throughout the day on linear TV, making it one of the highest Sundays for viewership in the quarter. For the first time since 2020, we focused a full day of programming on International Women's Day. We celebrated the accomplishments of women with special focus on some of the entrepreneurs who inspire us, such as Ami Richter from LUG, Renee Greenstein from Women with Control, and Mally Roncal from Mally Color Cosmetics. This event reached nearly 2.5 million households throughout the day on linear TV. We continue to stabilize the QxH customer file and grow the number of new customers. On a quarterly basis QxH customer count declined 3% compared to mid-to-high single digit declines in the second half of 2023. On Slide 8 of our presentation, you can see that our customer count has significantly stabilized. We've moderated the sequential decline of our trailing twelve-month count down to less than 50,000 from Q1, compared to down over 300,000 for the same period last year. We continue to see strength in the purchasing behavior of our existing customers. While only comprising half of the customer count, QxH existing customers still account for 90% of the total spend. On average, they purchased 32 items and spent more than $1,600 and the twelve months ended March 31 up 6% and 10% year-over-year respectively. QxH grew new customers 23% in Q1, marking the third consecutive quarter of new customer growth. We also saw new customer growth on a trailing twelve-month basis for the first time since the pandemic ended, with new customers up 7% in the twelve months ended March 31. I will now touch on streaming. Our streaming business is still small, but growing well. Revenue, total minutes viewed and monthly average users all increased well into the double digits in Q1. We anticipate similar growth rates for the full year. We're excited to announce that New York Times bestselling author, activist, actor and writer Busy Philipps, who has more than 2 million followers on Instagram, is returning to late night to host the talk show Busy This Week exclusively on our QVC+ streaming platform. She is bringing celebrity interviews, laugh out loud moments, personal stories and her favorite curated shopping thoughts. The show will premiere tonight at 10:00 PM Eastern. The first 10 episodes will be released weekly and will air four holiday themed episodes in November and December. Busy's show will be a shop the set, shop the look series, which means everything you see on the show, such as clothing, decor and props, is easily shoppable on qvc.com. Now moving to QVC International, which continues to be our most consistent business unit. We have grown adjusted OIBDA and delivered stable revenue for three consecutive quarters. These results reflect our successful efforts to improve product margins, lower fulfillment and administrative expenses and incubate growth streams like integrated experiences which we previously discussed. QVC International's Q1 revenue declined slightly, down 1%. Performance was led by our operations in the UK which experienced gains across its merchandise assortment with demand growth in all categories and particular strip within home. The sales growth in the UK combined with gross margin expansion and disciplined manage of operating and administrative expenses resulted in strong adjusted OIBDA improvement. QVC UK's integrated experience initiative, which is focused on gardening, generated incremental sales, customers and spend per customer in Q1. In Q2 QVC UK will conduct testing and learnings to scale its integrated experience. These actions include deploying an AI shopping assistance to increase discoverability of content and give customer advice, participating at the BBC Gardeners World Live event and partnering with our vendors to bring customers winning flower varieties from the Chelsea Flower Show. Moving to Cornerstone. Cornerstone revenue declined due to soft housing starts and consumer demand for home furnishings. We also experienced a shift to lower ticket products such as textiles and décor in light of the challenging macro backdrop. Cornerstone remained focused on profitability and grew gross margin 410 basis points in Q1, which was fueled by lower supply chain costs. Finally, I would like to close with the exciting new initiative we launched in April, The Age of Possibility to celebrate the limitless potential of women over the age of 50. For nearly four decades, QVC has served women 50 plus as our core customer group. This demographic has high discretionary income and controls 95% of household purchase decisions. Women 50 plus are also a large population with approximately 64 million in the U.S., and the population is growing twice as fast as the 20 to 49 groups. However, women 50 plus are overlooked by brands and marketers. We conducted a survey of over 3700 respondents and found that only 31% of women ages 50 to 70 feel supported by brands. Even fewer feel visible in brand marketing and advertising. These women are often made to feel that society views entering 50 as a stage of decline. To reverse this misconception we've gathered a powerful group called the Quintessential 50, or Q50, comprising 50 modern women over the age of 50 that includes celebrities, activists, QVC hosts, entrepreneurs, business leaders, and extraordinary everyday people who have no plans to slow down and they're living their next chapter in all sorts of inspiring ways. With the Age of Possibility, these women will provide input and tell their stories through curated new merchandise, on-air programming, remote broadcasts, social media content, podcasts, advertising in national publications such as U.S. Weekly and Women's World and Vogue, as well as in targeted growth markets on radio, YouTube, Meta, Out Of Home, and Display. In late April, QVC convened the first of its kind summit at the Sphere in Las Vegas Grand Prix Plaza, bringing together our Q50 brand ambassadors for a day of compelling conversations on this next stage of growth. Keynote speeches on navigating menopause, and Rita Wilson's first time performance of her new song, Set You Free. Coverage of the event was broadcasted across our QVC channels and across social platforms. In the weekend after launch new customer accounts grew 110% compared to the same weekend in the year prior. This month, we're starting the Age of Possibility tour to further engage our existing customers and attract prospective customers. We're taking our show on the road to cities across the country. In some destinations we will broadcast live. In others we will conduct panel discussions with some of our Q50 brand ambassadors and customers. We are excited about our mission to lead the way in changing how retail and entertainment see women over 50, empowered and full of possibility. In conclusion, Q1 showed the relevance, star power and new customer momentum in our brands and it is still early. Now I'll turn the call to Bill to discuss the financial results of each of our businesses in more detail.