David Rawlinson
Analyst · Bank of America. Please go ahead
Thank you, Shane, and good morning to everyone. Thank you for joining us today and for your interest in Qurate Retail. 2022 was a challenging year for our company. We announced and began our work on Project Athens, a multi-year strategic plan aimed at material financial improvement in the coming quarters. We are taking aggressive cost action and have new processes in place inducing cost discipline in the company. Yesterday, we announced headcount reductions at QxH that I will outline shortly, on top of the restructuring action at Zulily, we took last year. Importantly, we worked through downstream impacts of the Rocky Mount Fire and took aggressive action to address excess inventory balances. We stood up multiple new business units to capitalize on future growth opportunities and streaming and live shopping, and we bolstered our balance sheet and increased liquidity with attractive sources of financing in various sale and leaseback transactions. We also made critical additions to our leadership team including today's announcement of our new Qurate Retail Group CFO, and we have the talent needed to execute our plan. When I announced Project Athens, we best -- based everything off of a 2022 base year. We are on track to deliver on these financial outcomes, which I'll speak more about. I would like to thank all of our teams for their hard work amidst what I know was a challenging retail backdrop. Focusing on Q4 results, today, company revenue declined -- I'm sorry, total company revenue declined 10% in constant currency primarily due to lower unit volume and less shipping and handling revenue. Our top-line was impacted by inventory reduction efforts and receipt management primarily at QxH, as well as continued macroeconomic challenges weighing on consumer sentiment. In addition, I'll remind you that QxH experienced an increase in advanced orders in Q3 of 2021 that were shipped in Q4 of 2021. This shipment timing benefited Q3 2022 reported revenue and was a slight headwind in Q4 2022. Total company adjusted OIBDA declined 60% in constant currency in Q4, nearly half attributed to lower product margins from promotions and clearance, as well as fulfillment center challenges as we work to reduce our inventory. Adjusted OIBDA in the quarter was also pressured by higher fixed expenses and continued supply chain inefficiencies, including inflationary pressures and fulfillment, detention and demurrage charges, as well as sales deleverage throughout the P&L. Jim Hathaway, our Interim CFO, will provide more details for each of our four business units momentarily. Project Athens is key to our strategy and represents a path to better customer relationships, operating discipline, cost control, margin expansion, and streaming growth over the 2023 to 2024 period. We identified hundreds of initiatives that are anticipated to generate material, net run rate OIBDA opportunities through cost savings, margin enhancements, and revenue. Our efforts in 2023 mainly focused on cost savings and gross margin initiatives, which will impact financial results more materially in the back half of the year and reach full impact in 2024. We expect revenue initiatives will be implemented and impact results more significantly in 2024 and beyond. This year, we are focused on building capabilities to drive customer loyalty and eventually customer file growth, enhance near-term pricing and assortment selection, reducing freight cost, improving vendor agreements to generate efficiency and improved margins across categories, and advancing our analytics capabilities to optimize on-air programming. Starting with additional detail on cost actions. We actively managed our inventory balances down in the fourth quarter, which was necessary to improve our operating position for 2023, but did impact financial results. From a top-line perspective, leaning into clearance impacted our ability to put fresh product on-air as we dedicated airtime to inventory reduction. We know product over rotation, impacts demand, as well as customer counts, particularly among best customers who are key drivers of our business and drawn to the thrill of discovery. Throughout 2022, we pulled back on receipts due to a lack of space in our fulfillment centers following the fire at Rocky Mount. This receipt management impacted our ability to offer customers fresh merchandise. In Q4, it affected several categories, but particularly on home, accessories, and apparel at QVC; and apparel, accessories and jewelry at HSN; and on our top customers who index to these categories. In addition, promotion and clearance pricing had a material impact on product margins on top of substantial, detention and demurrage cost that we incurred. I'm happy with the team's work to rebalance our inventory position. At our June Investor Day last year, I said we had an effort underway to improve networking capital over the next 18 months and reduce QVC U.S. and HSN inventory by 20% to 30%. We delivered well ahead of plan on our inventory reduction commitments. QVC U.S. and HSN ended the year down 27% from June 30, hitting the goal a year ahead of our commitment and the year -- and year-over-year, we reduce this inventory balances 25% or $270 million. We are beginning 2023 in a significantly cleaner, healthier, inventory position. This enables us to be more flexible with our product offering, re-infuse fresh merchandise, and operate our fulfillment centers more efficiently. Cleaner inventory benefits both the top and bottom line. While early, we are starting to see this translate into better demand. We have been taking aggressive action to control costs and improve adjusted OIBDA. We are undertaking an organizational cost reduction and yesterday announced layoffs at QVC U.S. and HSN as well as in certain global functions. While we recognize headcount reductions are hard decisions, we know rebalancing our workforce is right for our business going forward. We're eliminating over 400 positions primarily at QVC U.S. and HSN or about 12% of corporate headcount. We expect this plan will generate $60 million of fully loaded run rate savings, of which approximately $50 million will benefit in 2023. Since these actions do not take effect until March, we do not anticipate they will have a meaningful impact on quarterly results until the second quarter. We have committed resources to supporting impacted team members with fair severance and other transition services, as well as resources for our remaining employees who will be impacted by this loss as well. We have implemented a discipline process to manage non-merchandise discretionary costs. While we are in the early innings, we anticipate the process will generate meaningful savings over time. More importantly, it has added a heightened discipline towards cost management into our company culture. Free cash flow is a key metric. As we laid out in the 2022 Investor Day, our free cash flow in 2022, was burdened by several discrete items, including approximately $150 million to $200 million in working capital headwinds from payables catching up to prior year inventory purchases. We expect this headwind to reverse in the first half of 2023 from our inventory reduction actions. On top of this, we anticipate that Project Athens initiatives will continue to benefit working capital and lead to run rate free cash flow growth. Although, some initiatives will take time to show up in the P&L. For example, our work with vendor partners to acquire fresh merchandise at better prices can take several quarters to flow through the P&L. We continue to believe we are positioned to generate $300 million to $500 million of run rate free cash flow due to Project Athens initiatives. We expect these will ramp in the second half of 2023 and reach full scale in 2024 as articulated in November. The other piece of Project Athens is revenue and margin enhancements, driven by better serving our very loyal customer base. QxH customer count declined 14% to $8.9 million for the last 12 months ended December 2022. The biggest drivers of our customer count decline are continued impacts of core cutting on the numbers of linear homes we reach and customer experience relative to competition, especially shipping and product availability, which was impacted by Rocky Mount, and more recently, the impact of dampened consumer sentiment on discretionary spending. We have done extensive work on our customer file, understanding their pain points and where we have fallen short. The demographic and loyalty of our customer base remains a huge differentiator in retail. We are hyper-focused on re-energizing our customer acquisition and retention. First, we are investing in our video commerce and streaming offerings and the addition of free over-the-air homes as an offensive and defensive play against core cutting. Efforts here focus both on expanded platform distribution as well as boosting engagement and retention on these new platforms. Our streaming services now have a larger distribution reach than our linear TV. We are generating revenue through our streaming platforms from both existing and new customers, and while early are pleased with the results. The total minutes viewed for our app-based streaming services on Roku, Amazon Fire, Apple TV, Comcast, Android TV, Samsung TV, Cox, and our QVC+ and HSN+ websites increased 10% sequentially in quarter four. As we continue to expand distribution in quarter four, launching on two of the largest free ad supported streaming TV are fast channels, the Roku channel and Pluto TV. Second, we have moved to dedicated merchandise leads at QVC and HSN focused on curating a fresh, relevant merchandise portfolio, differentiated by brand. This is critical to keeping our loyal customer base engaged. Stacy Bowe, our new Chief Merchant at QVC joined in September and we are very pleased with her progress and encouraged by early signs of demand improvement in 2023. Merchandising work will take time to fully impact our results due to product lead times and curating newer merchandise. In January, we worked tenaciously to bring fresh receipts to customers. During our premier week, we launched a campaign around new shows, brands and items. We brought back excitement to our studios with a 24-hour Master Beauty Class that included a 360 degree marketing campaign across streaming, digital, linear, and social platforms. We hosted the first live audience show in two years with the In the Kitchen with David show, which exceeded sales expectations. We are also seeing strength in newer subcategories, including color blazers, French Terry, and private label sweaters and apparel, heeled sandals, pumps and wedges and footwear, leather handbags and accessories, gourmet food and diamonds, gemstones and earrings and jewelry. Finally, but importantly, now that we have meaningfully advanced our inventory reduction and cost management actions, we can focus more directly on the customer experience and operational execution. We are using advanced analytics to better align product, price and airtime to bolster real-time pricing and promotion adjustments occurring at the product level. We're also reducing order to delivery times by increasing fulfillment center efficiency with enhanced systems and more optimized inventory and leaning more heavily into personalization. We're tracking the success of these efforts across cohorts and through multiple time periods. In closing, 2022 was a challenging year in which we made hard but necessary decisions that leave us better positioned to execute. As we look forward, we are intensely focused on executing Project Athens in our own track to deliver the 2023 and 2024 outcomes. Before I turn it to Jim to discuss each of our businesses, we are excited to welcome Bill Wafford who has been named Chief Financial Officer of Qurate Retail Group starting March 20. Bill brings more than 25 years of experience in corporate finance, management consulting, and executive leadership across retail, consumer goods, and digital commerce businesses. He joins Qurate from Everlane, a digitally native apparel, footwear and accessories brand where he was CFO. Prior to that, Bill was CFO of JCPenney and the Vitamin Shoppe, and previously served in various executive management, consulting and finance roles. We will leverage his strategic insights, deep experience with transformations, financial discipline, and executive leadership. We are excited to add Bill's experience and talent to lead our finance team. I want to thank Jim Hathaway for a service as Interim CFO and maintaining a high-level of focus and attention to the business as we have pursued Project Athens. Once Bill joins Qurate, Jim will become CFO of QVC U.S. our largest operating division. Now, I'll turn the call over to Jim to discuss the details of each business unit. Thank you, Jim.