David Rawlinson
Analyst · Bank of America
Thank you, Courtnee, and good morning to everyone. Thank you for joining us today and for your interest in Qurate Retail. I want to start by thanking Mike George for 16 years of service and dedication to Qurate. Mike made numerous contributions to this business, and I am especially thankful for the countless marathon sessions we had over the last 2 months. These conversations included countless hours of dialogue and exchange as we bonded over the business and transitioned leadership responsibilities. One of the ways that I connected with Mike was through his understanding of the consumer. My time on the Board and in management at Nielsen since 2017 helped me understand the massive shifts in consumer behavior we have been experiencing. Since joining the company on August 2 and transitioning to CEO October 1, I have been working to understand the company and these outside factors. I've met with vendors, on-air hosts, retail thought leaders, entrepreneurs and innovators in live commerce. I have conducted about 150 one-on-ones across the business and conducted town halls and small group sessions with thousands of employees. I have also been spending time with customers and importantly, prospective customers, those who don't shop with us, but we hope to engage on our platform. These conversations have reaffirmed the reasons why I joined Qurate. Our business is built on a foundation of long-standing relationships with highly engaged customers, expert hosts, compelling entrepreneurs and established vendor network and a talented employee base. The quality and longevity of our relationships differentiate us from more transactional retailers. We create nearly 90 hours of live programming per day on our 14 TV networks that reach more than 200 million homes. At QVC U.S., our best customers purchase almost 70 items on average and spend more than $3,000 per year. They visit our website more than 30 times per month and tune into our programming 18 days per month. The business is also not sitting still. It is engaging in the future. The pandemic accelerated the widespread shift to a digital lifestyle, a space we should be able to compete in an even more effective way over time. Over many years, we have created a robust and extensive digital ecosystem with our presence on pay and over-the-air TV, digital live streaming TV, interactive streaming services, social streaming sites, websites and mobile apps. This ecosystem enables us to extend our relevance and provide our customers with unique ways to engage with our global brands and transact wherever and however they choose. We still have work to do to drive more profitable revenue through these digitally native channels, and I recognize the need to evolve and expand beyond linear TV over time. With that said, the growth in digital channels is substantial, and we are focused on this work. We have every right and opportunity to win in this space. The substantial assets of the business mean that we have a strong foundation, but we also know the world is changing quickly around us. When I was running the global online businesses for Grainger and building a fast-growing business that rapidly acquire new digital customers, I came to understand that a digital transformation is not just about technology. It is about building the products your customers will want in 3 years today. It is about being brutally honest in seeing changing market realities, aligning a team, getting them focused on hard choices and injecting urgency and accountability into the culture. When these things are present, change can happen fast. I learned this again as CEO of Nielsen IQ, where we were able to arrest shrinking margins and drive record EBITDA growth in less than a year. The media landscape and the retail landscape are both changing. And I firmly believe that there is a place for a more human, trusted, experiential set of brands that grow alongside the impersonal and algorithmically optimized scale players. That will be Qurate, and I look forward to discussing this more with you in the coming months. One thing we will continue is to have an attractive financial profile. As the team has demonstrated for years, we have a robust cash flow model and track record of returning meaningful cash to shareholders. In short, I am extremely excited by the strength of this business and the opportunity to create growth through innovation, urgency and accountability. The unique capabilities of Qurate position us for a promising future as we navigate the world during pandemic recovery and beyond. Let me now move on to the third quarter and start with sharing a sense of our customers' mindset over the past few months. Early in the quarter, many of our customers told us that they were encouraged by declining COVID cases and by vaccine availability. They were excited to resume normal summer activities. In the middle of the quarter, there was a significant shift in mindset as the delta variant caused feelings of growing anxiety and many companies extended return-to-office dates until 2022. The uncertainty forced some customers to shift or postpone plans. This was apparent from research across retail and our own category shifts and measures of customer sentiment. Toward the end of the quarter, while some feelings of uncertainty remained, most customers were excited for the changing of the seasons and preparing for the holidays. They are looking forward to family traditions and gift giving. The macro story continues to be about supply chain constraints and cost inflation that are impacting efficiency, cost and delivery times for the entire industry. These headwinds include unscheduled factory shutdowns. They also include the limited availability of containers, trucks and drivers. Like others, we are also seeing cost inflation for freight, fulfillment labor and marketing costs. These factors led to a larger-than-normal deviation between demand sales and net revenue in the quarter. For the total company, demand sales declined 4%, while net revenue was down 7%. And at QxH, demand sales declined 3%, while net revenue was down 8%. Please refer to Slide 13 in our presentation for an illustration of the components of net revenue. Recall that we do not recognize revenue until an item is shipped and delays in inbound freight led to delays in shipments. Further, we also saw an increase in advanced orders in the quarter, which compounded the deviation between demand and net revenue. In this environment, we focused on what we could control during the quarter. We took multiple pricing increases to counter cost inflation and average selling price increased at all of our businesses. We also offer customers the opportunity to purchase through advanced orders, substituted lower sales velocity products into high-volume time slots and presented vouchers to customers in appreciation for their patience as we work through backlogs. We continue to generate growth in apparel at QxH, QVC International and Garnet Hill. At QxH, our customers remained engaged and behavior among our customer cohorts played out largely as expected. We saw an increase in the number of TV minutes viewed, which grew 1.5%. The average spend and items purchased by QxH total customers rose 6% and 4%, respectively. New and occasional customers declined in count and spend partially because new and occasional customers over-index in categories like electronics and home innovations, which were most impacted by supply chain constraints this quarter. While the numbers of new and reactivated customers are down from 2020, we continue to see them convert to best customers at similar rates as previous classes. Let me provide a bit more color on the impact of the macro industry headwinds on our video commerce business. At QxH, 32% of our Today's Special Values and Today's Specials needed to be shifted due to product availability. And in the U.K. and in Germany, that percentage was 45%. Historically, we have had minimal shifts of TSVs due to lack of product availability. This low product availability is of particular significance for QxH with a daily item focused business. In this business, we tend to sell one story and one item at a time. On a typical day, one single item will make up between 20% and 25% of sales with a halo effect on engagement outside of that TSV. That day's other product offerings are often planned many months in advance in concert with the TSV brand. So when the item is unavailable because it is in transit or stuck in a harbor, we necessarily shift to less optimized and less planned offers. At Zulily, there was limited inventory from top-tier national brands to support its key events. And Cornerstone also was not immune to supply chain challenges. The business is mostly proprietary, which provides more direct control over product availability but it is still subject to transportation delays. Again, across the business, the increases in costs were substantial. We have seen the average cost of a shipping container rise more than 2.5x from 2020 for QxH and for Cornerstone. Further, the average labor rate in our fulfillment centers increased 20% to 25% year-over-year at QxH and Zulily. As we look ahead, we've taken a series of actions to deliver improved performance in the fourth quarter. First, we proactively communicated further up the supply chain to understand production and delivery delays, allowing more time to adapt. We pre-bought inventory and have taken early delivery for a portion of our Q4 supply. Consumer electronics is normally a materially larger portion of the mix in Q4. And as you may recall, lack of electronics inventory was a significant revenue pressure in Q4 of 2020. This year, we are planning ahead to mitigate that pressure and are taking a balanced approach to electronics by weighing sales productivity and new customer acquisition strength with its lower-than-average margin profile. We also bought seasonal inventory in home decor. And in apparel, we anticipate receiving 20% to 35% more inventory in Q4 than the same period last year. Second, we took advanced orders, which we expect to ship in Q4. Third, we are conducting a limited national advertising campaign for holiday at QxH to build wider awareness of the QVC and HSN brands and what they offer to support top-of-the-funnel customer engagement. The campaign will run on national TV, connected TVs like Hulu and Sling, online video, on-network radio, streaming audio and online display. We are also evaluating the mix of marketing channels to improve growth across our customer cohorts. Where appropriate, we are diversifying channels and expanding on the more digital platforms such as TikTok and digitally retargeting non-QVC and HSN customers who have engaged with us through our Roku app. Fourth, as mentioned, we enacted targeted pricing increases to counter a portion of the inflation pressure. Looking to our holiday plans for QxH, we are leaning into apparel more than we typically would in the fourth quarter. We want to sustain the demand momentum we generated in recent quarters and meet the customers' excitement for the change of the seasons. We've seen good interest notably in denim, sweaters, loungewear and outerwear. There has been widespread media commentary that supply chain shortages will likely lead to limited availability of holiday items, and this is shaping the consumer mindset. We anticipate fewer consumers will leave holiday shopping until the last minute. As a result, we've adapted our holiday plans with an earlier focus on events and gifting in areas where we have a stronger inventory position. When we have secured sufficient product, our customer demand has been encouraging. We've already conducted successful holiday-inspired events and fashion culinary, beauty and our gift kickoff to support holiday purchases. Beauty demand rebounded in September and we are leveraging that momentum and investing in airtime for products in Q4 to sustain that demand. We had a very successful event in October, anchored by a kitchen aid stand mixer TSV. Our team secured hard-to-find inventory and the customer responded positively. Similarly, in consumer electronics, the customer was engaged when we've had available quality product, such as for the Windows 11 and the iPad Gen 8 launches. We are in a better inventory position in electronics this year than in Q4 last year due to the team's planning. In this coming weekend, we will host Shop With Us Live, a livestream cross-platform holiday shopping event. It will run on QVC and HSN streaming service and will feature 200-plus unique hours of live video shopping with amazing deals. It will also stream on our linear channels, social pages on Facebook, Instagram, TikTok and YouTube, our websites and our mobile apps. The macro industry factors remain, creating a challenging environment. However, because of the actions our team has taken, we believe Q4 performance will be a bit better than Q3, and the deviation between demand sales and net revenue will improve. With that said, while it remains difficult to predict the future impact, we do anticipate the challenges from product availability due to manufacturing, logistics and transportation delays as well as cost pressure from freight and labor will be ongoing into 2022 in our U.S. and European businesses. Turning to other topics. I want to announce that Jeff Yurcisin, the President of Zulily, will be leaving the company in early 2022. After many conversations, Jeff and I mutually concluded that it was time for new leadership. Jeff had many, many accomplishments as the leader of that business, and we want to thank him for his service to the company. We have a search for the new leader underway, and we also recently hired a new CFO for Zulily. The current market environment is a perfect storm for that business model, but we believe that with a normalized market and new leadership, that business can be returned over time to profitable growth. Today, we are also announcing a special cash dividend of $1.25 per share payable to stockholders of Qurate's common stock for an aggregate dividend of approximately $490 million. In addition to year-to-date share repurchases through October 31 of 267 million, this announcement shows our commitment to returning a substantial majority of cash flow to our shareholders by year-end and our long-term belief in the business model. In closing, Qurate is a business with a sound profitable foundation and substantial untapped potential for future growth. With additional urgency, accountability and aspiration, I am confident that we can build a path to growth and continue to return a substantial portion of cash flow to shareholders. I am very excited to be here and lead Qurate through its next journey. I look forward to providing more observations at Investor Day on November 19 and a more fulsome view of our new growth plan in the spring. Now I'll turn the call over to Jeff to review our financial results in more detail.