Mike George
Analyst · KeyBanc Capital Markets
Thank you, Greg, and good afternoon, everyone. Thank you for joining us. We are certainly living through a period of unprecedented challenge, fueled by the ongoing impacts of the global pandemic and the need outcry for racial and economic justice. I want to start today’s call by summarizing the actions we’ve taken in response to these extraordinary events, and then I’ll review our results and our outlook for the future. In terms of our actions, first, our primary focus remains on protecting the health and the financial well-being of our team members. All team members who can work from home will continue to do so until at least early next year, and some will work from home permanently, most notably in customer service. Social distancing, mandatory mask requirements and stringent cleaning regimes are in affect all of our sites. And we’ve provided a variety of special pay, leave and medical and other benefits, along with work from home allowances, to our team members. Second, we continue to support our local communities. We’re especially proud of our small business spotlight, giving small businesses impacted by COVID visibility across QVC, HSN and Zulily. And we’ll shortly launch a new series focused on black owning small businesses. Our record-setting duty with benefits program on QVC and HSN, delivered a projected $2.5 million for Cancer and Careers with $500,000 directly supporting COVID-related grants and programs, and we donated over $1 million to the Equal Justice Initiative. All together, the COVID relief commitments facilitated in support of our communities, for our team, along with our commitments to combat racial justice, totaled $40 million. Third, we rapidly put in our product programming, events and marketing to be in tune with what consumers most care about now. We aspire to be her reference a place for advice, entertainment and community and a source of joy, hope and inspiration. Fourth, we executed a significant strategic pullback on promotional activity across all businesses to provide a better foundation for healthy, sustainable, long-term growth and also to manage elevated demand. Fifth, we simplified and streamlined our operating structure and better align resources with the biggest growth opportunities. Unfortunately, this necessitated separating with 415 valued team members. Additionally, we closed multiple customer contact centers as we shifted those positions to permanent work from home. And finally, we further strengthened our balance sheet with prudent inventory reductions, more conservative consumer installment payment practices and our new trade payables program. We are enormously grateful to our 25,000 team members who navigated these changes with determination and resilience, committed to helping our customers and helping each other get through this crisis. I’ve also been inspired by the out point-of-care and concern from our team in response to the death of George Floyd and other recent instances of racial injustice. We are committed to creating a culture of belonging for all team members, and we are redoubling our efforts to provide multicultural product assortments, ensure broad representation in our marketing, digital and on-air activities and establish a more diverse supplier base. These actions we took in response to the pandemic, coupled with continued progress on our strategic priorities and the favorable macro trends from the stay-at-home shift, led to outstanding results in the quarter. Revenue and adjusted OIBDA increased 10% with every business unit and every geographic market demonstrating strong revenue growth. Free cash flow grew to $1 billion year-to-date, an increase of nearly $800 million compared to last year. And this growth was fueled by record-setting new customer gains. We welcomed 2 million new customers to QRG, a 60% increase over the prior year with double-digit new customer growth in every business unit and every market. We also enjoyed strong growth in reactivated and occasional customers, all fueling a 14% growth in the total customer count across the company. We’re especially encouraged by the strong performance across our QVC and HSN brands globally. Growth was powered by high demand for home-related products in consumer electronics, partially offset by softness in apparel and jewelry. In mid-May, we made the decision to pull back substantially on a variety of promotional activities to provide a better foundation for healthy long-term growth while moderating the immediate sales surge, which we were struggling to keep up with. On an order demand basis, we saw low to mid-teens growth before the pullback and low to mid single-digit growth after but at more attractive margins. Our total active customer base increased significantly, up 14% at QxH and 9% at QVC International. We tracked the record levels of new customers coupled with strong increases in reactivated and occasional customers. However, sales from our best customers, those who make over 20 purchases per year, declined modestly. They increased their home and electronics purchases, but this was offset by a sharp pullback in apparel where they significantly overindexed. Throughout this challenging time, we have stayed committed to advancing our strategic priorities, which we see as critical to long-term growth. First, we remain focused on curating special products at compelling values as we strive to be a source for unique, innovative and exclusive merchandise, inspiring consumers and fueling serendipitous discovery. These actions include the recent launches of our new QxH merchandising organization, our regional QVC International merchandising function; the growth of our proprietary design, development and sourcing team, including adding additional categories like home. Highlights from this team are through the successful launch of August + Leo, the new home decor brand at Giuliana Rancic as well as the relaunch of the Elon lifestyle brand; new categories that reflect shifting consumer demand like our new social distancing category, which offers mass, digital thermometers and enhanced sanitizers and much else. Our rapid expansion improved with 37 new offerings in Q2, expanding our size inclusive offerings with two major launches this quarter All Worthy by Hunter McGrady at QVC and [indiscernible] by HSN, alongwith expanding our size range to 5 times in all apparel lines. As a result of our push on product freshness and programming diversity at QVC U.S., we introduced 44 new on-air brands in Q2. That’s up from 18 the prior year, devoted 132 programming hours in the quarter on new shows, up from 80 last year, and our top 25 items per day represented just only 38% of our sales in the day, down from 41% last year. We’re also making great strides on our second strategic priority, extending our video reach and relevance across all the video platforms that matter to today’s consumer. TV, of course, remains critical. Our viewership on traditional pay-TV is up even as the number of pay-TV homes declines. With QxH, we saw a strong 10% gain in homes viewing one of our networks on any given day. We’re benefiting from the shift to stay-at-home, and we’re rapidly pivoting our programming that seems most relevant in this environment, reflecting the agility of our model. We are also expanding on digital pay TV services or virtual MVPDs. Most notably, launching out early this quarter, following our AT&T now launched late last year, and we’re on track to sign more digital carriers in the back half. We also added more than 2 million over-the-air households in the quarter. All together, we now reached 95 million TV homes in the U.S. including 76 million traditional MVPD homes, 4.5 million virtual MVPD homes and 14 million over-the-air homes. In addition to these gains in TV viewership and distribution, we’re highly encouraged by progress on our streaming shopping services that we make available across multiple digital platforms. Consumer adoption of video streaming services has significantly accelerated during the pandemic and there’s a great deal of buzz about live stream shopping as an alternative to physical shopping. We’re pleased with this validation of our unique model and aim to extend our significant leadership position. We continue to enhance and expand our core streaming shopping service, which brings together our QVC and HSN networks, along with a variety of specialized and unique on-demand content. This service is now available on 45 million local and Fire TV homes and over 3.6 million homes have downloaded our app. That’s a 100% year-over-year increase with strong growth in unique visitors and units streamed. We’re accelerating our investments in specialized content for this service that can attract new audiences, including temple series, such as the upcoming launch of our Cornerstone, Travel and Food series. And we’re progressing on the next-generation version of this service, which will future embedded transactional capabilities. We’re also expanding the reach of our networks to other over-the-top devices, such as Comcast new Xfinity Flex streaming service available to their broadband subscribers who don’t purchase Comcast video into a growing range of over-the-top services, including those offered by Samsung TV Plus, Sumo and LG Channel Plus with more on the way. Finally, we continue to expand our presence on social video sites. We recently launched a dedicated Facebook page that features live streaming of all our QVC networks integrated with compelling social content and conversation. And on YouTube, our new collaboration with Estee Lauder drove 1.2 million units viewed in hundreds of new subscribers to our Beauty iQ YouTube channel to check out Estee Lauder’s expert tips. Our third priority is to reimagine daily digital discovery and bring our e-commerce platforms the same level of engagement and inspiration that characterizes our video platforms. We recently launched a new engagement tool, which uses machine learning to present personalized messages on the website at key moments in the shopper’s journey, creating excitement and urgency while staying true to our brand voice. We realized strong growth in all e-commerce metrics in the quarter. At QxH, digital sessions grew 36%. Purchases of hot air products, those that are not featured that day on the video platform grew 24%, and e-commerce penetration was just shy of 60% of total sales of 440 basis points year-over-year. And QVC International experienced even stronger results with e-commerce penetration up 650 basis points. Zulily also delivered strong revenue growth on record new customer additions as we benefited from the overall macro shift to e-commerce, coupled with strong progress on our turnaround initiatives. Reflecting an important strategic pivot, the organization refocused all consumer-facing activity on its original target of moms with kids at home. The team leaned into Zulily’s core brand attribute at fresh finds at amazing values, adding more than 800 new vendors in the first half, supported by topical events relevant to the stay-at-home customer. Fabric face masks has been one of their most successful offerings selling over 3 million units as the team is able to move quickly to secure supply early in the prices. Zulily also made great strides refocusing its marketing programs, significantly reducing friction and clients from Facebook, improving lookalike targeting and enhancing outbound marketing. After a difficult year, we are encouraged to see the team’s hard work to reposition the Zulily business gaining traction, fully by the e-commerce tailwind, reinforcing in our view the fundamental attractiveness of the Zulily value proposition. Cornerstone delivered outstanding results, with strong growth at Frontgate, Ballard Designs, Grandin Road, and the home segment at Garnet Hill. The business benefited greatly from the stay-at-home trend coupled with significant work over the last two years to develop more updated, relevant and proprietary assortments while shifting resources from catalog to online marketing. I want to close my comments by directly addressing the question on everyone’s mind: Can we sustain growth and healthy margins as the economy reopens? While we assume we recognize that the outsized gains that we achieved this quarter are likely not sustainable, we are more confident than ever that our business can generate healthy long-term growth and revenue, profits and cash flow for a number of reasons. First, we anticipate that many COVID-related trends will continue over 2020 and to some extent, become part of the new normal, including greater consumer engagement with live streaming video content, the accelerated shift to e-commerce, the difficulty of creating engaging experiences in brick and mortar, given the limitations on customer interaction and the refocus on a more home centered life. Second, we believe we’re uniquely suited to benefit from this environment. We featured broad and diverse product ranges and can rapidly flex unmet mix for current and emerging home categories at QVC, HSN, and Zulily. In Q2, we were able to be there for her as she moved from cleaning, the fitness and self care to home office, entertainment and puzzles to indoor decor to pool and garden to food to cookware and gadgets and masks, sanitizers and air purifiers. And our focus on unique, differentiated and exclusive products with compelling personalities and a focus on entrepreneur, keep us out of the commoditized price driven e-commerce way and appeal to the spirit of the times. Here, one of the world’s largest shopping platforms in the home, shipping over 220 million packages per year with the benefits of scale, experience and efficiency. In QVC and HSN and Zulily as well are centered on relationships, community, authenticity and engaging experiences, attributes that matter in these trying times more than ever. It’s why we enjoy a level of loyalty and purchase frequency that is virtually unmatched in retail. And third, our confidence in driving long-term growth stems from the traction we’re seeing on our strategic priorities, which perfectly intersect with these macro forces. This progress is reflected in key metrics we follow. For example, we’re seeing gains in product curation and programming diversity is measured as the success of the new on-air brands and programs I mentioned in the reduced concentration of top items. Our video program is accessible and viewed and more and more places to offset cord-cutting. Growth in virtual MVPD and OTA households, unique visitor growth in, Roku and Fire, both in video views on our web and mobile app platforms are all up strongly, even as our traditional TV viewership, it’s consistently helpful form the underlying erosion in pay TV homes and that’s been going on for many years. E-commerce engagement continues to strengthen, as seen in growth in daily visitors, growth in offer product assortments and increased e-commerce penetration, metrics that are all moving positively before the pandemic and are now accelerating. And most importantly, we’re seeing growth in our active customer base. Our strong new and reactivated customer growth benefited significantly by the stay at home trend. But if our value proposition wasn’t highly attractive to consumers, we simply would not have seen so many non-customers convert from nearly watching our programming or visiting our websites to becoming active customers is all early indicators pointing to these new customers, having strong lifetime values. With existing customers, we’re highly encouraged by the surge in spending another occasional customers, but also cautious about the slowdowns from best customers. We expect these two to play off each other to some extent, if occasional customer growth continuing, due to strength in home, but likely moderating all the time and best customer growth gradually – as she eventually reengages with fashion products. And finally, Jeff will further discuss why we see opportunities to continue improving OIBDA margins and free cash flow yields as we start to see the benefits of the investments in the last 18 months. From the global community, we are undoubtedly have difficult days ahead of us with the pandemic far from over, the U.S. election season and full force in economic outlook uncertain. Nonetheless, we are confident that we are and will continue to be one of the winners in this new normal. With that, I will turn it over to Jeff.