Well, I think, if you give me a glimpse of your economic crystal ball that I could answer it better. But yes, I think it has a lot to do with how this plays out. I mean, even like in the financial community, you have that shock of interest rates, but ultimately, they still got to market to their customers, right? So they freeze up really quickly, but ultimately, you have to get back to doing it. So I'd see probably some relative return to being out there. In terms of volumes, hard to predict at this point, just given the economic headwinds, but we're not kind of waiting around, like hope is an operating strategy. Even in direct mail, we've had a lot of strategy of how we're going to grow that in the future. And unfortunately, one of that -- and we just closed a plant, which helps with the volume shortfall now but strategically allows us to really shore up and create more opportunity for the type of direct mail we sell in the future. So I think we always look at all these categories when there's a softness like that, and we don't wait to make sure that we can manage through it. But on the sales side, we've got a ramp-up of a lot of stuff that's happening on the marketing experience category. And that's why we keep trying to show these case studies because these are not bland brands. I mean Titleist is a major brand here, and we feel really good about those wins because a lot of those things we show you, our wins that are, yes, it's maybe agency of record, but ultimately, we believe, will create a lot more downstream revenue and is normally proven out that way. And remember, any time you get down into targeted print from integrated solutions, you're dealing much bigger invoices. So we've been very good at bringing in a lot of really good talent. I talked about Josh Lowcock, who's helping on the media side and the data side and analytics. But we're going to gear up very quickly to go after a lot of new brands who never knew Quad. So despite what our normal customers are seeing economically in 2024, we expect to keep feeding it with new seeds.