Yes, we've been pretty consistent about, 3.0 and what it means. And as I said in the scripts, we've increased the number of on sites that we do by 20% to 90%. And it wasn't that long ago when I would think I was talking about 65% or 70%. And so what we felt that people were already kind of going down this route, and rethinking how they create content and execute upon it, that they all have a lot of legacy costs, not only eat up costs, but also take time to execute on the media, landscape. And so now, I think that, given that a lot of companies sort of shut down or partially shut down, sending people home, what we're seeing is a greater willingness to think more aggressively about what don't you bring back as marketers. I mean, ultimately, most of our customers are, merchandisers and they strategize on how to sell that merchandise. But when you get to the execution of it, there's a lot of costs that they incur that they have to manage in the ups and downs of labor as a fixed cost versus variable. And so a lot of what we're seeing is people really engaging on, okay, how can some of my Quad, who can handle execution across channels, sort of take the cross sell. And ultimately, what they really are looking for, too, is how do they execute quicker and make sure that all the different channels are very integrated together. Because if you're really going to surround the consumer in a 360 degree view, you have to make sure that you're doing things very quickly from project execution to deployments. Again, I went through the $100 million of segments when that we had recently and that many of those most of all those were basically 3.0 wins that resulted in a lot of revenue from print as well. And so, yes, we're looking at this as a big opportunity and right now, we don't really need to acquire more processes in terms of acquisitions. What we're really acquiring right now is, a really good talent and there's a lot of talent available right now.