Joel Quadracci
Analyst · Buckingham. Please go ahead with your question
Thank you Kyle, and welcome everyone. I am pleased to report that our fourth quarter results exceeded expectations driven by continued execution against our strategic priorities, including aggressive cost management and increased manufacturing productivity as well as winning new work to offset organic sales decline. We had one of the best quarters in the past decade in terms of customer service performance achieving strong quality and on-time delivery performance for our clients in their busiest season. This strong performance is due in large part to our decision to invest $40 million to increase hourly production employees wages as we saw significant productivity gains throughout the quarter. Given this performance, we ended 2019 with net sales, adjusted EBITDA, and free cash flow exceeding revised 2019 guidance, and we reduced our debt leverage ratio to 3.1 times. In 2020, we will continue to transform Quad as a marketing solutions partner through our consistent focus on our five key strategic priorities as shown on slide 3. Our first priority is to grow our business profitably over the long-term by leveraging our data-driven print expertise as part of an integrated marketing solutions platform. This unique platform helps our clients not only plan and produce marketing programs, but also deploy, manage, and measure them across all traditional and digital channels. It creates greater value and growth opportunities for our clients by helping them to reduce the complexity of working with multiple agency partners and vendors, eliminating multiple handoffs that compromise both the strategy of the programs as well as the speed at which they are executed, increase efficiencies through workflow reengineering, content production, and process optimization and improved marketing spend effectiveness across all channels through data-driven consumer insights, media planning, and creative and campaign strategy. Our second priority is to walk in the shoes of our clients by listening to their needs and developing solutions to help them grow their businesses. We have made it a priority to strengthen relationships at all levels within our clients' organization, so we can better understand and anticipate and solve their problems. We are advancing conversations beyond print execution to be more consultative and centered on enterprise-wide marketing solutions. To facilitate these conversations, we continue to hire additional experienced marketing talent with client side or agency experience. Our third priority is to strengthen our core print manufacturing platform. In 2020, we will continue to optimize our platform and make the necessary long-term investments to streamline, automate, and improve efficiencies and throughput and drive labor productivity, so that we remain the industry's high-quality, low-cost producer. We continue to adapt our platform for the realities of a changing print industry, such as the need for quicker makereadies and shorter runs. We also offer our clients the ability to efficiently produce multiple different product lines under one roof. We continue to engage and empower our employees to find a better way every day. We foster an environment that encourages employees to embrace Quad's culture and continuous improvement in an effort to not only drive ongoing productivity improvements, but also product service and technology innovation, all of which helps our clients succeed in today's evolving marketing landscape. And finally, we manage all aspects of our business to enhance financial strength and create shareholder value over the long term. In 2020, we will continue to prioritize deleveraging the company's balance sheet through debt reduction. Our transformation as a marketing solutions’ partner is our strategy to counteract ongoing print industry volume declines and reposition our company toward growth. During 2019, this strategy led to $225 million of organic incremental sales growth, helping to significantly offset the decline in organic print sales. Our ultimate goal is to completely offset this decline through growth of our higher margin marketing services, which also drives incremental print revenue across all our product categories. As we turn to slide 4, I want to share a few examples of how we plan to accelerate our transformation as a marketing solutions partner and continue to offset organic print sales decline. First, we will continue to aggressively manage our product portfolio, evaluating our offering with a focus on long-term value creation and strategic fit. Last month we completed the divestiture of our Omaha packaging plant, which specializes in high volume, low-cost converting for folding cartons and is a better fit with a vertically integrated supplier that operates both paperboard mills and comforting facilities. However, we are committed to packaging for the long term, and this sale allows us to focus our efforts on higher value packaging solutions that help clients create a cohesive brand experience across all channels from consumer packaging to print, broadcast and digital advertising and in-store signage and displays. Last year, we divested our industrial wood crating business, Transpak and announced our decision to divest our book business, which is progressing as expected. As we reviewed our product portfolio, we determined these businesses could not be leveraged as part of our greater integrated marketing solutions offering. By shifting away from certain product lines, we're not only better allocating our capital, but also better allocating our focus allowing us to make significant gains in other product areas. Over the last few years, we have made bold decisions to strengthen our platform to ensure marketers and publishers have access to a stable supply chain. We have used our economies to scale strong balance sheet and access to capital markets to take advantage of consolidating acquisition opportunities using a very disciplined approach to remove our excess, inefficient, and underutilized capacity. With our strong and stable platform, we continued to gain new volume. For example, we recently gained significant segment share in long run publications, earning a 100% of print volumes from two large national magazine publishers, representing more than $16 million in additional annual revenue. These titles, a mix of weeklies, monthlies, and special editions are transitioning to our nationwide manufacturing network right now. These publishers will benefit from the strength and scale of our platform, including the industry's largest co-mail postal optimization program, as well as access to our enterprise solutions, that solve marketing and process challenges. The second way we continued to accelerate our transformation is through expanding our partnerships with clients. For example, given the tremendous amount of pressure retailers are under to market to a changing consumer, our expanded offering creates an opportunity for us to help them in a unique way, specifically by optimizing their marketing spend across all media types to achieve improved return on investment. With printed newspaper inserts under pressure, we can help retailers identify and implement higher-performing media mix strategy that includes direct mail catalogs online, broadcast out-of-home and in-store programs. Then, with our data analytics expertise, we can measure outcomes, so retailers can further tailor campaigns for even greater effectiveness. The result is we are able to help retailers lower their new customer acquisition costs drive repeat purchases and most importantly, grow their businesses. For example, we've recently developed a robust technology solution that simplifies and streamlines the process. A national home improvement retailer uses to update its in-store signage weekly at its 1,700-plus locations. This solution has created in excess of $10 million of additional revenue with this 20-year retail insert print client. Because we are a trusted partner, the client ask for our assistance in creating a solution that would get in-store promotions and shelf price tags tailored to individual stores needs into local markets faster and make it easier for store employees to adjust the signage. Our client-facing technology group innovated a solution that allows each store to verify its data for signage all in one central location. We then access the data to print and ship the signage and kits, packed according to each store's layout. As a result of our efforts, we help the retailer increase speed to market, allowing it to be more responsive to changes in consumer behavior, reduce in-store resources to install the signage, freeing up employees to focus on customers and significantly reduce waste by producing and delivering signs that match each individual stores' actual needs. Another Quad innovation gaining momentum among our clients is accelerated insights. Our proprietary virtual testing platform that allows clients to rapidly test print creative in formats -- and formats and identify precisely what combination of format, offer, messaging, and imagery will be most successful. Through our platform, we are able to slash testing times to 60 days versus traditional methods which can take from one to two years. Accordingly, we are able to reduce testing cost by 90% and helps clients avoid incremental loss in sales from underperforming test packages, while also driving enhanced personalization. Accelerated insights was a catalyst behind 40% of our new customer engagements for our direct mail business in 2019. A third example of how we continue to accelerate our transformation is by introducing the power of print to direct-to-consumer brands. Many of these brands market exclusively on social media channels. However, they are finding that social media alone is not enough to support their long-term growth. This is one reason why we chose to partner with Tim Armstrong and his DTX Company which is revolutionizing the way consumers discover new direct-to-consumer brands. As online customer acquisition's cost increase and the effectiveness of those efforts decreases, print is prized for its ability to effectively create a connected experience, drive traffic, and increase frequency of engagement. In fact just last week, the Harvard Business Review published an article on why catalogs are important in the media mix. The article said many brands and retailers are investing in catalogs. "Even pure online retailers that prided themselves in creating efficient and digitized consumer experiences such as Wafer, Bonobos, Birchbox, and Amazon". The article concluded with what we at Quad know to be true. As physical products, catalog stand apart from cluttered e-mail inboxes and social media fees and because they linger in a consumer's home, they also do a great job of increasing top-of-mind brand awareness and driving traffic to all channels. We continue to expand our relationship with a large direct-to-consumer retailer who is successfully using catalogs and direct mail to increase its household presence in certain market verticals. We printed tens of millions of catalogs for its 2019 holiday campaign. The print catalog performed exceptionally well establishing Quad as a strategic solutions' provider. Now, we are expanding the print relationship to the retailer's other market verticals. We are also putting employees on-site to assist with design and production, integrated agency services, including creative development. Looking ahead, we will continue to make investments in established partnerships that support the continued evolution of our integrated marketing solutions offering and help accelerate our overall company transformation. As I turn the call over to Dave, I want to take a moment to thank all of our employees for their dedication and hard work to make certain we delivered strong customer service performance in the fourth quarter. They were able to deliver top quality products with low waste, shipped on time, and they accomplishe all of this while hitting a historic record across all safety metrics. Congratulations and thank you to all our employees. With that, I will turn the call over to Dave.