Joel Quadracci
Analyst · Buckingham Research. Please go ahead
Thank you, Kyle, and welcome, everyone. 2018 was truly a pivotal year in our Quad 3.0 transformation. Our fourth quarter performance reflects our continued focus to execute on our strategic priorities to ensure the long-term growth of our company, as a marketing solutions partner. We have been aggressively implementing our 3.0 strategy through strategic investments in high-level marketing talent, technology and services to expand our offering with our clients. These investments include the 2018 acquisition of marketing services provider, Ivie & Associates; the 2018 majority investment in digital agency Rise Interactive; and the 2019 acquisition of Periscope, one of the nation's top five independent creative agencies by annual revenue. Periscope helps expand our offering with its world-class capabilities and creative account management and strategy including media buying and analytics. With these investments, our offering further extends beyond print and content execution to include an integrated stack of higher-margin marketing services, which in turn drives incremental revenue across our print categories. We differentiate our offering by leveraging our data-driven print expertise as part of a truly integrated marketing solutions platform to help our clients reduce complexity, increase efficiency, and improve marketing spend effectiveness. I am proud to say that the revenue associated with integrated services is now approximately 20% of our total net sales and represents over a 40% growth since 2017. To reflect the scale of our offering and the role we now play with our clients, last week we announced the evolution of our brand from Quad/Graphics to Quad. This change represents the strategic next step in our transformation as a marketing solutions partner and better aligns with the expanded services we provide our clients today. Quad will retain the company's iconic logo element, the stacked Qs and Gs that symbolize printing press rollers and process colors, as it speaks to our heritage in print, which will remain a critically important part of our offering going forward. Additionally, on October 31, we announced our intent to acquire LSC Communications in an all-stock transaction and expect to complete this acquisition in mid-2019. The regulatory approval process continues and we successfully completed the final post-bridge financing and scheduled our special shareholder meeting for February 22 when our shareholders will vote on the approval of the issuance of shares of stock. As separately announced, LSC will conduct its shareholder meeting simultaneously. We remain enthusiastic about the value this transaction will create for all stakeholders as shown on slide 4. Together with LSC Communications, we will enhance our highly efficient print platform with a compelling combination of talent, expertise and client technology. This will further fuel our Quad 3.0 transformation and strengthen the role of print, a proven and trusted media form in today's multichannel world. Print is and always will be a core element of our integrated marketing solutions platform and we believe that with LSC, we will further strengthen our print platform, while we continue to offset industry declines through growth in our integrated services. Additionally, through this business combination, we will deliver cost and time savings opportunities for our clients, preserve the long-term strategic vision of the Quadracci family, generate synergies and additional free cash flow to create a more profitable combined company and maintain our strong and healthy balance sheet from an all-stock transaction structure. We believe our print foundation, which is a key component of media deployment is a true differentiator in our integrated marketing solutions offering. We have invested strategically and on behalf of our clients to offer more value across the entire supply chain of multichannel marketing. As a marketing solutions partner, we not only help our clients plan and produce marketing campaigns and programs, but also physically deploy and measure them across print and digital channels as shown on slide 5. Our integrated offering provides clients with unmatched scale for on-site marketing services, integrated execution, and expanded subject matter expertise in marketing strategy, digital and creative services. This compelling value proposition allows us to remove the complexity our clients face when working with multiple agency partners and provides them with one integrated strategy that will help them reach their marketing goals. In doing so, we help our clients increase efficiency through workflow reengineering, content production and process optimization and improve their overall marketing spend effectiveness through data-driven consumer insights, media planning, creative strategy and enhanced personalization leading to more real time and actionable measurement. On slide 6, you will see a historic view of our 2018 pro forma revenue by product line and including periscope. Additionally, we have provided an update revenue pie chart to reflect our business as Quad, a marketing solutions partner. We believe this new view more accurately portrays our Quad 3.0 offering. As a marketing solutions partner, our top three revenue categories are; integrated services, targeted execution and large-scale execution. Integrated services represents approximately 20% of our net sales and includes higher margin, marketing strategy, media planning and placement, creative solutions and logistics services, as well as marketing management services. Targeted execution is 40% of our net sales and includes highly targeted print products such as direct mail, in-store, packaging, special interest publications and catalogs that the clients use to create a connected consumer experience. Books are also in this category because we have built a platform of conventional and digital print assets combined with proprietary IT tools that provides publishers with the ability to better target and execute inventory levels across their supply chain, as well as target their content. Lastly large-scale execution accounts for 30% of our net sales and includes retail inserts, magazines and directories that are mass-produced and marketed. On slide 7 we show the evolution of net sales as a result of our Quad 3.0 strategy and the 5-year growth rate with and without the impact from acquisitions. As you can see more than half of our revenue is now generated from integrated services and targeted execution and has remained stable from an organic growth perspective and sets a strong base from which to grow our Quad 3.0 marketing solutions. Large-scale execution remains critically important to our strategy as it provides the scale and cash flow necessary to support future value-creating opportunities that help us expand into higher margin areas of our portfolio and invest back into our clients. In turn this helps offset the organic printed clients that we continue to manage. This is the category that has experienced the greatest organic decline and is therefore managed most aggressively from a cost perspective. As a marketing solutions partner with a strong foundation in print, we will continue to listen to our clients and empower our employees with the proper solutions to help solve our client’s business and marketing challenges. Given continued headwinds in the printing industry, we will remain disciplined in how we manage our business and continue to make the necessary strategic investments to ensure we grow our business profitably while strengthening our core business to maintain our status as a high-quality, low-cost producer. This includes making the right long-term strategic investments in our business; such as marketing talent, production, labor and automation to sustain the strong free cash flow that fuels our ongoing transformation. We are proud of what we have achieved in 2018. We are also proud of our transformation which has been about listening to our clients and creating a better way. Our recent brand relaunch reflects the hardwork we have all invested to expand Quad beyond print and content execution to true integrated marketing solutions. As we continue to build on the transformational momentum already in place, I would like to thank all of our employees which include our 500 newest employees from Periscope. Together, we will continue to evolve our company and solve more of our clients' needs. Now I will turn the call over to Dave.