Look, economic growth is the primary driver of value for everybody, and it's been incredibly frustrating to operate a big complicated business in a low-growth environment. If I look at -- in our past conference calls, we've been pretty clear that the visibility for business has been really tough. And so in a low-growth environment, you don't have that cushion of growth that makes up for being wrong or not understanding which way the world is going to go. So you have to be on your A game and assume the worst. And if growth comes back, then you're even better prepared.
Before, I mean, the so what? of this is, before, when I was looking forward to try and understand what was happening, it was like looking through pea soup. Now with the election here and the country seeming to be okay with all the challenges that have happened with a divided government that has proven not to be able to kind of work together, now it's like looking at a bowl of oatmeal. And so as I think forward in 2013, I remain very concerned about our economy to weather some pretty serious issues that are coming. I mean, the fiscal cliff. You may say that, "Okay, they're all going to, sooner and later, get it together and they're going to come up with a solution." They may kick the can down the road little bit to give themselves more time, but what we learned last year is that the process of getting there is very damaging. And you may get to a solution, but if it's a messy process, business gets scared. And I'd say that advertising, to your point, I mean, if businesses are unsure about what the growth rate will be and that is ho-hum growth rate, advertising is the first thing that they can pull back on. If the consumer is not spending, why do you spend money on advertising when every business is looking for -- pulling cost out.
And so I feel really confident about our position to deal with this storm, whichever way it takes. But I am concerned about our ability to deal with the big macroeconomic issues in a go-forward basis. I just think that the process is going to be rough, and running a business today is going to be about planning for the worst and managing your business really hard, there's not a lot of margin for error, and hope that we can get out of our own way. But I'd say you're right, we see the same thing. I'm going to tell you, without the meaningful growth, it could be difficult to create jobs and create confidence that ultimately allows the business to kind of say, "Okay. It's time to spend again." So that's the environment we're in down here, and I think it's here for a while.