Joshua Kobza
Analyst · Dennis Geiger of UBS
Thanks, Kendall. Good morning, everyone, and thank you for joining us today to discuss our first quarter of 2024. We talked a lot about our business and strategy during our investor event in February, so I'll keep my remarks brief today and focus on the quarter.
We had a good start to the year with first quarter consolidated comparable sales of 4.6% and net restaurant growth of 3.9%. This translated into system-wide sales growth of 8.1% and organic adjusted operating income growth of 7.7%. Leap day contributed about 1% to same-store sales globally, so that's important to keep in mind as we talk through results.
We're proud of the hard work our teams and franchisees are doing to deliver outstanding product quality and service to guests every day at a great value. That's what brings guests back and will be the driver of sales and traffic growth today and into the future. We're also making progress towards improving convenience.
In addition to remodeling our restaurants, we opened 43 net new restaurants this quarter. We continue to expect mid-4% net restaurant growth for 2024 with development ramping in the second half of the year. And finally, after an incredible performance in 2023, our franchisees and teams delivered another quarter of improved home market franchisee profitability, driven by top line sales growth and enhanced operations.
Before I shift to our segment results, I'd like to address the consumer environment. As we've all seen, sales across the restaurant industry have been slowing for a few quarters. In our own data, we've seen consumers become a bit more sensitive to price, resulting in moderating check growth. This is why driving traffic is so important, and why I'm so pleased to see our brands deliver better traffic than most of the industry this past quarter.
We know value is also top of mind. And while there are a few tactical things we can do on the margin, you should not expect us to reinvent the wheel on value. Our priority is to continue enhancing our value proposition through our quality food and beverages at attractive price points, improved operations and delivering a modern convenient experience for our guests.
As we continue executing against our plans, we feel well positioned to outperform the broader industry in traffic. Now let's turn to our results, and we'll start with Tim Hortons in Canada. We kicked off Tim's 60th anniversary year with a 7.5% increase in comparable sales, including mid-single-digit traffic growth and 8.3% growth in system-wide sales. These fantastic results were driven by operational and digital improvements as well as a strong marketing calendar, which included the January launch of our Retro Donuts and Omelette Bites.
Our high-quality offerings, great value for money, incredible speed of service and unmatched convenience, have made Tim Hortons the most loved restaurant brand in Canada and the #1 breakfast destination for millions of Canadians. We saw the Tim grow sales 7.5% year-over-year in our morning daypart, which contributes over 45% to total system-wide sales in Canada.
On PM food, we're bringing Canadians delicious products at attractive price points. including our loaded bowls and wraps and anytime snackers, which now include our Savoury Pinwheels. We're dialing up the craveability of our PM food even more with the launch of our new Flatbread Pizzas, which leverage our baked good potentials and offer guests a heartier meal at a really great value.
To bring these delicious products from market test, our largest and most successful in recent history to national launch, we invested approximately CAD 20 million alongside our franchisees to roll out high-speed convection ovens across the system. Our marketing and culinary teams and restaurant owners are really excited about the future menu opportunities this new equipment unlocks. And we see a clear path to achieve double-digit PM food market share in the next year or so.
We're also building our great cold beverage lineup to make Tims a destination of choice for PM occasions. Even during the colder winter months, Sparkling Quenchers remain highly sought after refreshments for our guests, and helped cold beverage sales grew 12% year-over-year during the quarter. As patio season approaches, we see an exciting opportunity to drive traffic through additional cold beverage innovations.
Finally, we saw another quarter of drive-through speed of service improvements with average drive-through times improving 8% year-over-year to 33 seconds. Continued restaurant trainings and ongoing adoption of our single QR code scan-and-pay feature are helping to drive these great results. Tim Hortons had a great start to the year. It's an important one for the brand as we celebrated 60th anniversary. The 50th anniversary for its beloved Tim Hortons Camp Foundation and the 40th anniversary for Tim Hortons in the U.S.
Restaurant owners are gathering with Axel and his team in Toronto in June to celebrate these important milestones. We're confident we can continue to drive growth for the business with the support and hard work of our dedicated restaurant owners, and we're looking forward to seeing them all next month.
Shifting to international. I'm excited to have Thiago join the leadership team as our new President of International. Thiago has done an amazing job leading our largest international region, which is Europe, the Middle East and Africa, for the past 2 years and led Latin America for 3 years prior to that. He's been instrumental in expanding our brands internationally with the launch of Firehouse Subs International and taking Popeyes to many markets like France and Eastern Europe, just to name a few.
In March, I spent time with Thiago and our partners in Asia, where we visit our Burger King, Tim Hortons and Popeyes businesses in Shanghai and then visited our Tims location in Singapore to spend time with our local partners and understand how the team is successfully translating the brand to markets across Asia. It's clear we have a tremendous opportunity in APAC over the long term. That said, there is work to do in certain markets like China to improve our near-term path. And once we have updates on that, we'll share those with you.
For the first quarter, International comparable sales were 4.2% and net restaurant growth was 8.4%, driving system-wide sales growth of 11.6%. Positive results in markets such as France, Brazil, Mexico, Australia and Japan were partially offset by the softer consumer backdrop in China, deceleration in pricing in many Western -- markets in Western Europe and the conflict in the Middle East.
Our performance in the midst of these macro pressures is a testament to our strong brand position and the hard work of our teams and partners. Together, we've developed balanced menus with enticing gourmet, premium and value products and are serving guests in modern digitally enabled restaurants. Burger King France's value menu and focus on great food, coupled with excellent guest satisfaction, helped the market grow its share and uphold its strong position and value for money.
At Burger King Brazil, value-oriented calendar initiatives and effective advertising drove top line momentum during the quarter. At Tim Hortons in Mexico, we have a really strong business and saw another great quarter of comparable sales. International digital sales grew 15% year-over-year and represented over 50% of international system sales, led by Asia Pacific where digital represented over 55% of the region's system-wide sales. We know our 4 brands are well positioned to adapt to the evolving business landscape of over 120 diverse markets, with many still representing significant development opportunities for decades to come.
Shifting now to Burger King U.S. Comparable sales grew 3.9% and traffic was relatively flat, while total net restaurants declined 2.8% resulting in 2.4% systemwide sales growth. Results were driven by continued progress across all pillars of Reclaim the Flame, including marketing focused on our flame-grilled and HAVE IT YOUR WAY core equities and strong value messaging.
Through operational improvements and a balanced menu of value and calendar initiatives, such as our $5 Duos and our Fiery Buffalo innovation, Burger King U.S. comparable sales and traffic once again outperformed the industry. We know we still have a lot more work ahead of us, including closing and integrating our pending Carrols acquisition, but it's clear Reclaim the Flame is driving strong early results and positioning us well to outperform in any consumer environment.
On the advertising and digital side, we spent $6 million of our Fuel the Flame investment during the quarter. And given continued franchisee profitability improvements, we're well positioned to maintain our improved share of voice with franchisees on track to take on the incremental 50 basis points of ad [ levies ] starting next year. Our Royal Reset refresh investments energy from our Royal Roundtables and targeted gold standard service trainings are establishing a stronger restaurant level culture at Burger King. That's been a driving force behind our operational improvements.
We're also making strides on the digital front, and saw increased mobile order and pay, kiosk usage and adoption of our Royal Perks loyalty program drive digital sales growth of 37% year-over-year, resulting in a digital sales mix of 17%. We are on track to complete nearly 400 remodels, both through our fully committed Royal Reset remodel program and normal course reimaging in 2024, and now have nearly 100 Royal reset remodels that have been open for at least 6 months. We're really impressed by the results we've seen so far, including average uplifts in the high teens net of control.
As expected, that's down a little from the 20% figure we shared in February as more full remodel restaurants have come into the sample. These results are giving us and our franchisees a ton of confidence that Reclaim the Flame is working, and you're seeing another clear demonstration of that confidence in the expanded co-investment we announced this morning. The $300 million investment will contribute to remodeling another 1,100 restaurants and bring us to between 85% and 90% modern image by 2028.
We're continuing to incentivize better operations and higher scope remodels, while introducing another element to incentivize urgency by providing franchisees more meaningful contributions the sooner they reimage. We've seen solid interest from franchisees in our new sizzle image, which we've been piloting and testing over the past few quarters and are excited to officially make Sizzle available to all franchisees soon.
Tom and team are on the road with franchisees, launching the new program, and we are excited to work with them to bring beautiful, digitally forward Burger Kings to more guests around the U.S. For those of you in Miami, Las Vegas, New Jersey, Northern California and Asheville, North Carolina. I encourage you to check out our newest BKs to get a taste of what's to come in the years ahead. I've been to all of those except Las Vegas recently and can tell you the restaurants look great and guests are loving the upgraded experience.
Between our Reclaim the Flame investment, pending Carrols acquisition and this additional $300 million investment into remodels, we believe the brand is now fully funded to deliver against our long-term plans for Burger King.
Now turning to Popeyes. We're excited to have Jeff Klein take on the role of President of Popeyes in the U.S. and Canada. Jeff has over 20 years of marketing experience and was an important contributor to our Easy to Love plan development, while leading the launch of our We Don't Make Sense, We Make Chicken brand messaging and our wings campaign. He has amazing operations, culinary and development team supporting him, and he's excited to continue executing against Easy to Love.
Shifting to results for the quarter. Popeyes U.S. grew comparable sales 6.2% and net restaurants 4.0%, resulting in system-wide sales growth of 10.2%. We're seeing exciting momentum in the early days of our journey as a wings player. The brand's first-ever Super Bowl ad proved to be successful, driving mass awareness to wings.
In March, we built on this strength with the introduction of our newest flavor, Honey Lemon Pepper as a digital exclusive, which paved the way for new and existing guests to trial our wings and helped deliver a digital sales mix of 27%. We layered this digital promotion with our big box value deal, and both represented key drivers in our traffic and chicken's QSR share growth this quarter.
Our Easy to Run kitchen conversions are also delivering encouraging results and enabling us to create a better experience for both team members and guests. We started to roll out Easy to Run kitchens in clustered markets, beginning with California. I visited our California Easy to Run kitchens twice now this year and have heard from franchisees and team members how impactful the simplified kitchens and automated ordering can be to our business.
The best part is that the conversions can be completed in just a few nights with no restaurant downtime during the day. We're showcasing this opportunity with our franchisees next month at the Popeyes convention, which, of course, will be in our hometown of New Orleans, where our company restaurants will host the system in recently upgraded Easy to Run restaurants. The team is closely monitoring results from the Easy to Run kitchens we have today, and we look forward to sharing more updates with you on our journey later this year.
Finally, on Firehouse Subs, we saw relatively flat comparable sales in the U.S. and increased system-wide sales by 3.3%. We remain focused on driving development and strengthening our digital leadership. On development, Mike and team are building a strong multiyear pipeline with attractive development incentive programs. We saw a nice traction this quarter from these programs with commitments from new and existing franchisees, including first responders, to open restaurants in the U.S. and Canada.
The Firehouse Subs team recently participated and sponsored the FDIC convention that stands for Fire Department Instructors Conference, where we served thousands of Firehouse Subs and hosted a session on becoming a Firehouse franchisee. Our franchisees in Canada, some of whom are Tims restaurant owners as well have done a great job, and we're seeing strong average unit volumes in the market. It's clear Canadians have an appetite for more Firehouse, so we're excited to continue bringing the brands [ Hardy ] subs to new destinations across the country.
We also made progress migrating to digital channels and grew digital sales mix to over 40% for the quarter. Firehouse holds the highest home market digital penetration across all of our brands and has tons of potential to further enhance its overall digital strategy. I just got back from Texas and Oklahoma with Mike and the rest of the Firehouse team, visiting a couple of our best franchisees to talk about development and some of the hot new marketing innovations we're working on. Everyone's fired up for where we're going to take this brand, and I share their optimism.
I'm really pleased to have Sami with us today in his new role as CFO. Sami brings an incredible balance of financial, strategic and operational experience, having worked across nearly all of our businesses across the last 10 years. He's already proven himself to be an incredible partner to me and to the business unit presidents as we work together to deliver against our long-term plans.
So now I'll turn it over to Sami to walk through our financial results for the quarter.