Douglas Valenti
Chief Executive Officer
You bet, Naved. Generally speaking, the quality of what we are gaining out of the kinda Gemini driven search results on Google is as good or better than we have ever seen out of Google search. Obviously, there is very high intent traffic And very often, and I think this might be what you are alluding to, Naved, that very often in an AI format the consumer will ask follow-up questions to clarify and narrow and refine their query. And as they do that, it gets even more high quality. And that is something I think that folks are seeing we and others are seeing on the OpenAI platform as well, by the way, very, very promising in terms of the further refinement with for us equates to further qualification and. Of consumers as they come to those platforms. Volume wise, you know, that SEM for us in the in the Gemini driven search results world is up. Quite nicely for us. So we have not seen a diminishment of volume And recall that we mainly do SEM in that environment, not SEO. If we were SEO, the you know, zero click searches are a big, big deal for people who have historically relied on Google search to drive traffic to them on an organic or a non paid basis And that business is, you know, in a Gemini format searches. You know, there are very, very few clicks. We know people in that world, of course, because we grew up with that world around us. And have partnered with them historically And, you know, it is not unusual for those types of web properties to have their volumes down 80% to 90%. So. But that does not affect us because we are really not driven by SEO it is something we had deemphasized, you know, over a decade ago. And just thought of the material part of our mix. So volume for us is good enough. Because SEM campaigns in the in that. In the search results the ad search results. Have a lot of opportunities for great ad programs in SEM, search engine marketing programs, and we are a big participant there. And quality is as good or better and the more consumers refine their search, the better the quality gets. So that is kinda how I would, characterize that. On the m and a front, strong pipeline, active pipeline, You will see when we file our queue in a week or so, or less than a week. Sorry. That there was a subsequent event to the quarter where we did make an acquisition, a home services acquisition, that we are very excited about, smaller than. Much smaller than HomeBuddy. This 1, you know, totals to somewhere around, you know, high single digit millions and then an opportunity for the seller to maybe double that over time with earn outs just like we did the ABM acquisition. But a very good add on to our product suite in home services called Get The Referral. Which is a platform that had already sold into a number of the larger contractor clients that we serve. That we think we can roll out across the contractor base. It really leverages up what we do for our clients in customer acquisition and allows them to manage and make productive referrals from their existing customer base. Hopefully, most of which we help deliver to them. So we like to get the referral acquisition. Again, you. You. We will see that in the queue as a subsequent event. Pipeline broadly is strong. Both from a. There are proactive things we are looking at where we have identified strategic priorities add on to certain of the verticals. And we are working through those pipelines and are pleased with what we are getting done there. And also, opportunistically, we are a known acquirer. In these verticals, of course, and we have had some inbound of some very interesting and very attractive opportunities and, again, most prominently right now in home services. And as I think I have said in other calls, you know, priorities right now what we will look at acquisition opportunities across the performance marketing spectrum, and particularly in our current verticals, of course, my priorities right now are to add on to the home services platform. And potentially a couple of our other newer vertical platforms. So very strong, very active, and it already had, you know, again, a good success in Get the referral very recent. Thank you, Douglas. Thank you, Naved.