Doug Valenti
Chief Executive Officer
Hey, John, and I would just probably lost you, but just to, I didn't answer part of your question, it relates to the guide and when you asked about the backdrop and whether or not it was helping or hurting us. And the performance marketing industry generally when things get soft like they did in the last part of last quarter, and they are for this quarter, generally for auto insurers. The worst mix is in the lowest quality get cut first, always. And so we do know from our clients that we have been cut the least, and we have been told by all of them, and we know for a bunch of them just from the numbers that we have gained share as well, we have been cut some and you can see it in the guide that we expect to lose somewhere in the neighborhood of $10 million next quarter in revenue from the impact of auto insurance client budgets, relative to where we might be in a normal 10% down scenario. That's – and then it gives us lose – we lose a little bit of EBITDA leverage on that. It's really a very, very moderate impact relative to what you've heard from a number of the other industry participants. And that's because when again, when things get tough, these clients, but the worst first, and they keep the best and they cut it the least, and we have sort of the backdrop in many ways is an advantage to us. Relatively speaking, obviously we don't like losing to spend this quarter. But we do – what we do have from the clients is assurances of having been cut by the lowest amount, having picked up share, and a very aggressive budget starting in the June period – January period. It's important to understand that the loss ratios for these major carriers who are our big clients reset on January 1, calendar year, new fiscal year new loss ratio calculations. So Ida, which was a Hurricane that had a lot worse losses than most. And I think it's at least in the top five, might be in the top two of all time, largely because not just because it hit the post hard and that's tragic for those folks where it got hit, but because it then worked its way to the Northeast, which is the most populated area to country and sat there and flooded automobiles and our clients cover that. And so very, very high loss ratios for a hurricane and for a storm any type. But again, isolated through calendar year 2021 for the purposes of our budgets and our clients budgets, and a reset happens on January 1st and our big clients are already talking to us and we are already in the planning stages with them on how we're going to meet those budgets, starting January 1. And all of the big clients budgets are not only up sequentially January 1, but they're up pretty significantly year-over-year to January quarter. So that's what gives us the competence is deep relationships, ongoing conversations and actual planning with our clients of how we're going to meet their demand January 1.