Douglas Valenti
Management
We generally are price makers, not price takers. We're the ones that are driving the price up, because as our marketplace is getting more and more efficient and productive and yield more, then we're able to pay that much more for media, whether it be in a partnership or in buy-and-click, say, from a Google. As you know, as well, we control, to a large extent, our gross margin, because of where we choose to be on the media curve. So, no, not really. We're not seeing that. Two main effects you should continue to see on margin with us. One is operating leverage. As we grow revenue at that on average 30% incremental margin, which is the contribution after media costs and we drop, as we grow that at double digits, which we expect to be able to do for as far as we can see. And we dropped that onto a semi-fixed cost base underneath that, but then as a natural upward tug on, on Eva [indiscernible] and that's what you've been seeing lately. You saw again, last quarter, you see a little bit of a diminishment of that this quarter only because this is always a seasonally down quarter for us over the last quarter down a little bit. You lose a little bit of that operating leverage. And then it starts coming back up again, as we flow through the rest of the year into, again. The next time we hit Q3, which is our peak quarter of the year fiscal Q3, or your normal human calendar Q1. That's one effect is that operating leverage, which will be driving on margins. We expect to be able to continue to drive margins up, to operating leverage. As we continue to grow that top line at about that incremental contribution into a semi-fixed cost space below that line. The second is we are blending in at a higher rate now, much higher margin businesses than our traditional and historic core. That is going to, depending on how we decide to manage that either, do we spend it to grow faster? Or do we find that we can't do that in a way that we feel is maximally productive or efficient. And therefore, do we begin to grow that 30% number? Which is good. Which obviously drives everything else up until the ride at a higher rate. Those were things that we're working on in which there are trade-offs that we'll have to make because of course you want us to continue to invest in growth. But again, the -- it takes us take your people, for example. If Europe is anywhere near as big as we think it is, and that it seems to be that as blends into the business model, there's going to be a pretty dramatic impact up until the ride on March. We probably will be at that point, we'll probably have to expand margin beyond just the operating leverage effects. But those are the things that I expect to have the biggest impact on margin in the foreseeable future. I do not see any effects from the other things you mentioned, not mature.