Douglas Valenti
Analyst · Stephens Inc
You bet. The Brazil and India, we both -- we have offices now in both countries, staffed with, I think, 6 or 7 people in each office at this point. We also have made acquisitions in both markets. We own considerable amount of online Education traffic in Brazil. I'm told and we believe we own more online Education traffic than any other, certainly Internet marketing and media provider in that country, Education-specific media. We're engaged with 5 or 6 fairly large clients. We have significant business from 2 or 3 of those at this point, still early but good relationships building, and we're very pleased. Some of the clients are divisions of companies over here, a couple -- one of the larger clients is actually the largest player down there. So the engagement is good. With the right clients, we have a good position in the channel, we have a good team on the ground and we're just doing a lot of hard work to test and prove performance marketing as a viable channel and then to work with those clients to hopefully continue to invest in growing that. But we think the Brazil Education market structurally and from a size standpoint, it's extraordinarily attractive, and we expect it to be a very big business in coming years. It's not going to come overnight because there's a lot of work to be done, not unlike there was in the early days here. But we're very excited there. Similarly, in India, we acquired a company, indiaeducation.com and indiaeducation.net, portfolio of assets. That's one of the largest players in online Education media in India and has been engaged with a number of clients in India for a number of years, primarily selling advertising in a display format. We're continuing to do that, but again, we're working very hard with those clients to try to transition to a more of a performance marketing format, which we and they both believe is going to be the more scalable and effective form going forward. But again, an extraordinarily big market, a lot of structural attractiveness for us and one that we are well into in terms of beginning the hard work of establishing and growing an effective performance marketing channel. So again, we expect that will be a very large business in the future for us. Again, I think that's years out, not months or quarters out, but it's -- now is the time to be doing it. So those are the -- those are our 2 main international initiatives.