Thierry Bernard
Analyst · Commerzbank
Thank you, Roland. And I would like now to give you a quick overview on our focus on 5 pillars of growth. We have chosen these important product areas as catalysts to drive our growth in the coming years. As we have said in our discussion with you over the last few weeks, as we resumed our investor relation activities, we are moving forward, not with a new strategy, I don't think we need one, but with a sharpened focus. I would say, even ruthless focus on our reinvigorated portfolio.
We are learning from our experiences in the past. One of those experiences is that QIAGEN as a mid-cap company cannot do it all. So we must choose wisely where we want to be a top leader and then resolutely direct our investment and commercial energy and resources into those areas to achieve our ambition. These are areas with excellent market potential and, in addition, different waves of growth ahead in the coming years.
We believe we have chosen wisely. And here, you can see our 5 pillars of growth. These are all areas where QIAGEN is well positioned to capture growth opportunities because we launch differentiated solution.
The first area involves sample technology. Here, we want to leverage the strength of our roots in sample prep, the first step, as you know, in many lab processes. Retaining focus here helps to ensure we continue to innovate with our customers in both research and clinical applications and apply those learnings to our downstream application.
The second pillar involves QuantiFERON, our technology for the detection of latent diseases. The primary focus now as you know is on tuberculosis screening with QuantiFERON-TB Gold. This continues to build out its position as the modern gold standard for latent TB testing. Our automation partnership with Diasorin is bearing fruit, particularly in the United States, as customers convert to using QuantiFERON on this automated testing platform in a win-win situation for both companies.
As Roland said, the COVID-19 crisis is obviously weighing on latent TB testing. Sales for 2020 are expected to be below the '19 level of about $240 million. At the same time, we have very strong conviction about resuming growth once the pandemic subsides.
Moving to the next 2 growth pillars. The pandemic has brought a new emphasis on the importance of molecular testing, and we are here in an excellent position to ramp up commercialization of our 2 novel solution we have in clinical PCR testing. First of all, as you saw in our press release, we fully acquired the remaining 80.1% of NeuMoDx in September. This provides direct access to the U.S. market and ideally completes the creation of installed base that we did in Europe. With the U.S. placement, we are now at 110 installed system worldwide, and we are still growing this.
NeuMoDx platforms across the world are being used obviously for COVID-19 testing, but the future is clearly going to be about offering a broad range of clinical tests. If you look at Europe, we already have a menu of 13 other infectious diseases test, and we are planning investments as we speak to register a similarly strong menu in the United States in the coming years.
Also for PCR testing, our QIAstat diagnostic system are being deployed for syndromic testing when patients are tested for multiple pathogens from a single patient sample. As we are moving into the flu season, the respiratory panel on the QIAstat diagnostic is being utilized for detection of influenza, SARS-CoV-2 and also around 20 other respiratory pathogen. This is a truly dynamic market segment with potential way behind -- beyond the pandemic, especially as we expand the menu with GI, gastrointestinal, and other panels.
Right now, for QIAstat, we have to tackle supply chain constraints and invest to make step changes in cartridge production. Those investments are expected to really bear fruit during the first half of 2021. Our fifth pillar is the QIAcuity family of digital PCR system. We are extremely excited about the initial customer feedback which is way above our expectation and translated into a fairly good level of purchase orders already. We began commercialization in September, and the first meaningful sales contribution are expected in this quarter.
I would now like to give you an overview of the QIAGEN products being used in COVID-19 testing and the recent development. We have been building probably the most comprehensive portfolio of COVID-19 solutions on the market. First of all, our RNA sample technologies are being used worldwide in testing workloads in both manual and automated formats. These are now complemented by our lineup of automation platform involving systems like QIAsymphony, QIAcube or EZ1. As we mentioned earlier, we are seeing placement rates in 2020 that are dramatically above levels from recent years.
We are also expediting the development and release of new products. This include, one, sample prep kits that can be used on third-party instrument system and help addressing the bottlenecks that our customers are facing. It also includes the launch of QIAprep&. This is a truly novel product developed by our R&D teams that integrates sample prep and PCR detection. The benefit is very clear. The workflow helps address key bottlenecks by reducing time to result and requiring less disposable plastic. It can be completed in less than 1 hour, compared to about 3 hours to standard -- for standard extraction-based PCR processes. It is also able to address high volume up to 2,600 samples per 8-hour shift on PCR cycler. We will be seeking CE-IVD and FDA EUA clearances. But what is making us very optimistic is that we do not see manufacturing capacity issues for this product.
Moving to the next category. As I just mentioned, the QIAstat diagnostic and NeuMoDx solution are being fully utilized for COVID-19 testing. Both are tests that include targets for the SARS-CoV virus. NeuMoDx, as you know, has the monoplex assay already launched in Europe and in the U.S. We are going to complete that assay with the short-plex, 4-plex, flu, A&B, RSV, SARS-CoV in the coming weeks, and we will also register a claim extension for saliva testing.
Another contributor to our COVID-related sales is our business involving OEM components. This involves the sales of reagents and enzyme to other companies for use in their own test kits. This is a business that existed way before this crisis and obviously will continue afterwards.
And as the last product group, which will be a new offering from QIAGEN during the fourth quarter, we are about to launch antigen and antibody rapid tests that have been developed in partnership with the Australian diagnostic company Ellume. Those tests are processed on a very simple QIAGEN e-hub, which provides automated results in about maximum 10 to 15 minutes. We are seeing very good customer interest in terms of using it to scale testing at point-of-care location. The fact that results are processed digitally removes a key barrier versus other antigen tests, meaning those tests require someone to monitor the test progresses and try to visually determine the outcome of the test. Ours with Ellume does not.
The QIAreach SARS-CoV-2 antigen test is expected to be submitted for FDA, EUA in the very coming days and the same for CE marking. First revenue contribution are expected in the fourth quarter of this year.
Moving now to provide some more details on our COVID-19 product portfolio, how it has performed during the course of 2020 so far and some perspective on trends we currently expect for the fourth quarter. As a reminder, as Roland said, we expect dramatically higher sales for the COVID-19 product groups in the fourth quarter of 2020 over the year ago period. We also expect sequentially higher sales in the fourth quarter than in the third quarter of 2020. This comes after a sequential decline in COVID-19 sales in the third quarter of '20. Why? This was, again, due mainly to lower sales of OEM products and reduced demand from manual RNA sample extraction kits that reflects changes in market trends.
Let me give you some more context here. As you know, during the second quarter of '20, there was a dramatic spike in demand for RNA sample tests as the pandemic gained momentum. This demand was mainly focusing on manual extraction kits. Given our leadership position in this market, QIAGEN mobilized and rapidly scaled up production capacity for those manual RNA extraction kit. Again, as you remember, 24/7 shifts, redeploying capacity from our DNA sample prep, which we have to highlight makes up the vast majority of sample prep kits sales in a usual year.
However, during the course of the third quarter of 2020, we started to experience a combination of 2 trends. First, we saw customers once again asking us to produce non-COVID-related products on a significantly higher scale. They were suffering with tremendous need for DNA extraction, not RNA, and related product use in areas such as oncology and other important non-COVID-related application. And this is very important because we had to invest here again. This is key for the growth of QIAGEN in the coming years and in the coming months.
Second, our customers were shifting demand in COVID-19 testing from manual RNA extraction to automated kits. In terms of the customer demand trends for RNA extraction, back in the second quarter '20, about 70% of the demand was for manual kits. Now we expect this to swing to about 65% demand for automated kits, therefore drastically reducing the share of manual demand. This means that, as we speak, we currently have sufficient capacity for manual sample prep demand, but we are still expanding capacity for automated kits.
In terms of automated sample prep capacity, we have been working to address supply bottlenecks, especially plastics. We expect those investments to start coming online in early 2021 and, therefore, see continuous output improvement. This increase in automated capacity is needed as we seek to address the growing demand for automated COVID-19 sample prep kits as well as the recovering demand for DNA kits. Again, securing this customer relationships for DNA is critical for our long-term business beyond the pandemic.
And this was reflecting in the fact that we had a double CER gain in total sample prep consumable sales in the third quarter on a year-on-year basis as well on a sequential basis for the second quarter of 2020.
As with every new production -- new product launch, I'm sorry, the first quarter can bring forecasting challenges. However, we still are very excited about the potential for QIAprep&, the potential for the antigen testing, and we believe that we can scale rapidly to meet demand.
In PCR testing, which again represented about 23% of our COVID-19 sales in the third quarter, we are accelerating the ramp-up of NeuMoDx and QIAstat-Dx ahead of the plans we had set for those acquisitions. Demand for PCR testing products remain at a high level in the third quarter of '20 and rose sequentially from the second quarter. We, therefore, expect a further increase in sales in Q4.
On QIAstat, as we said before, we are overrun by demand from customers. It is not a demand issue. It is a supply issue for us. We now have over at 1,800 placements in the field. Instrument supplies are going well as we were able to secure significant supplies going forward. However, our constraint is the ongoing expansion of our cartridge manufacturing, where we do expect a significant change in the first half of 2021. We expect to end 2020 with around $50 million of sales for this product.
Turning to NeuMoDx. Here also, we are seeing very strong demand for the different solutions. We are saying now that we have acquired NeuMoDx, this product, on a global basis. We are now integrating NeuMoDx into QIAGEN and are implementing plans to significantly scale up not only production capabilities, but also the test menu, especially for the U.S. COVID-19 at this moment for NeuMoDx is clearly the growth driver. But as we said before, we have a very broad menu in Europe, and we will have this menu in the U.S. as well. We are investing to ramp up production capacity for both consumables and systems.
Now for OEM products, this is by nature, and we highlighted that in different communication, a volatile business driven by tenders to other companies and can also involve large governmental tenders under OEM brands. As we noted earlier, we saw lower sales in the third quarter that came after a significant surge of sales in the second quarter. Those orders can be received on irregular intervals.
As for our antigen and antibody test, we want first to gain the FDA and CE-IVD markings before giving more concrete supply expectation. At the same time, you have to remember that our partner Ellume has received a significant grant from the NIH to help ramp up production capacity. Again, what makes us optimistic is that the initial feedback from customers is extremely encouraging. This is a differentiated test for the market that is growing.
In summary, we are really looking for a strong showing from our COVID-19 portfolio in the fourth quarter and, indeed, a sequential improvement from Q3 2020. We will share more on the developments in our portfolio at the deep dive event.
Back to Roland now.