Wu Haisheng
Analyst · Morgan Stanley. Please go ahead
Hello, everyone. Thank you for joining our third quarter earnings conference call. Since the start of the year, the momentum of China's macroeconomic recovery has softened after rebounding earlier in the year with effective demand for consumer credit also coming in weaker than expected. We promptly adjusted our strategic approach to this new market environment by diversifying our customer acquisition channels and refining operations, all with the clear goal of driving high-quality growth and improving profitability. These efforts yielded solid results in Q3. By the end of the quarter, our platform empowered a total of 155 financial institutions and cumulatively served more than 49 million users with approved credit lines. Total loan facilitation and origination volume on our platform reached RMB123.1 billion, up roughly 11% year-over-year. With the quality of our earnings further improving, our non-GAAP net income for the quarter increased by approximately 14% year-over-year. In today's complex macro environment, it is particularly important that we expand our safety cushion by improving profitability. To achieve this, we are optimizing resource allocation across customer acquisition, products, risk management and asset distribution to boost operational efficiency and ultimately drive bottom line growth. Now I'll walk you through some of the progress we made in this regard during the quarter. To start with, we continue to explore diversified customer acquisition channels and deploy innovative approaches to attract new customers, which not only improved customer acquisition efficiency but also resulted in notably better quality of new users. In terms of optimizing our customer acquisition channels, we established a partnership with a leading short-form video platform through our embedded finance business in the third quarter, leveraging the platform's massive active user base and our ability to accurately profile users and identify risk. We have consistently maintained a leading market share on the platform since the start. During the quarter, our embedded finance business generated an impressive 46% sequential increase in the number of new users with approved credit lines. Approximately 33% of total new users with approved credit lines during the quarter were acquired through the embedded finance channel. We also intensified our marketing efforts through innovative marketing approaches during the quarter to attract high-quality customers. This was done by deploying more compelling ad placements to expand our customer reach. Based on user profile analysis, users acquired through innovative marketing methods significantly outperformed those obtained through conventional methods in terms of educational background, mortgage and credit history. They also clearly have better risk performance in terms of short-term delinquency rates as we observed during the first three months with our innovative customer acquisition strategy firmly in place. The proportion of high-quality users increased by more than 4 percentage points from July to October. This not only directly complements our existing user base but also contributes to the stability of our overall risk performance. As a result of these initiatives, the number of new users with approved credit lines increased by 18% in Q3 sequentially, while unit customer acquisition costs increased only slightly. Moving on to product design. We introduced a loyalty program to enhance engagement of existing users. By offering a wider range of value-added services, we are effectively enhancing user engagement and retention, which increases our revenue and profit per user. Users who joined the loyalty program demonstrated higher engagement with a double-digit increase in both the rate of drawdown and the number of loans borrowed over a certain period of time. Turning to risk. We swiftly responded to the changing market environment. In Q3, we gradually tightened credit standards and upgraded risk models. In particular, we further enhanced the knowledge graph for our broadly defined SME segment. By closely analyzing relationships among individuals, businesses and industries, we improved our ability to identify risks within this segment. It's worth noting that there are clear differences between our broadly defined SME segment and SMEs in the traditional sense as a primarily younger enterprises acquired through online channels. When conducting risk assessments, we place more emphasis on individual credit history and use business data as a secondary reference. As a result, credit lines extended to our SME segment are usually smaller, making associated risk much more manageable. Compared to the consumer segment, the SME segment generates much more stable demand and stronger growth potential with similar risk performances. Looking ahead, we are confident that there is significant room for growth and value generation over the long term for our broadly defined SME segment, driven by our accurate user identification and differentiated operations. Lastly, we kept pricing at stable levels and leveraged our funding strengths to further optimize our economic model. With relatively ample liquidity in the financial system during the quarter, we further optimized our funding structure by increasing the proportion from larger banks, which reduced our funding cost by another 20 basis points. In terms of ABS, we secured ABS investments from multiple state-owned and joint stock banks and top securities firms leading to a 47 basis point decrease quarter-over-quarter in ABS issuance costs. With the accuracy of user profiling and identification continuously improving, we also further expanded the range of our financial institution partners, strengthening our ability to serve various loan asset segments with more financial partners coming onboard under the ICE or referral model, which further mitigates risk. Our ability to engage with the lower-tier user segment has significantly improved. As we continue to optimize asset allocation efficiency, we expect our overall profitability to further improve going forward. Now let me share with you the progress we made on the technology front. Our technology solutions business is making solid progress, as we expand the array of solutions we offer to cover the entire credit process. During the quarter, we entered into partnerships with three additional financial institutions, each from a different category: a joint stock, internet and private bank. To cater to the diverse needs of our banking partners, we adopted various deployment models and are committed to providing them with end-to-end technology solutions as well. Going forward, we will extend our end-to-end technology solutions to more financial institution partners to scale up our client base. In the long run, we expect a steady increase in the take rate for our technology solutions business. Additionally, we continued to invest in cutting-edge technologies such as artificial intelligence and large language models. On September 18, we partnered with the China Academy of Information and Communications Technology to officially unveil the first domestic standard for large language models in the financial sector. The standard will serve as a crucial reference and benchmark for the design, development, application and review of large language models in finance. At the same time, we purchased hundreds of graphics cards and have been exploring the application of AI GC technology to improve efficiency throughout the entire credit process by conducting tests or implementing it in advertising, telemarketing, loan collection and quality control. For example, our telemarketing system is now able to conduct semantic analysis and extract valuable leads from each conversation, improving our telemarketing conversion rate by more than 5%. In addition, around 70% of our image-based marketing materials are currently generated by AIGC. In the future, we will use large language models to tag and rate these materials from multiple dimensions to optimize ad placements and boost marketing effectiveness. Looking back at the past three quarters. Despite a challenging macro environment, we remain vigilant about market conditions and improved our earnings quality by further optimizing operations and fine-tuning our business model. Since Q3, certain macro indicators are showing marginal improvement as a result of multiple supporting policies. Against this backdrop, we are confident in our ability to continuously make breakthroughs and create value for our shareholders with better results. With that, I will now turn the call over to our CFO, Alex Xu, who will walk you through our financial results for the quarter.