Well, I think that trend had started. First of all, there is a cyclical downturn. That's just a fact. Okay? I mean, I've heard all kinds of numbers, right? Such as total China phones shipped, most people were planning six months ago between 300 million and 330 million phones shipped into China or shipped to Chinese consumers is maybe how we should put it. Today, I've heard numbers as low as 250 million to 280 million. Now within that, it looks like the premium segment's holding up a little bit better than the mid-range segment. Mid-range segment is struggling. Low-end segment is doing okay. Consumers will pull back. Consumers will pull back in China for different reasons than they have here or starting to happen here in the U.S. but they're pulling back. This is happening at the same time that all the suppliers into the industry, had, we're trying to fulfill an order backlog from exuberant customers six months ago. And there were many LPAs signed, supply agreements, etcetera. you're going to have to – the problem is, there's a boatload of supply, not by us, but by other people in the market. And so that, given the cyclical downturn being exacerbated by all this material in the market, the phone OEMs are having to make decisions, how do we digest all these obligations we already have and all this inventory we have? And so, there's some shift in what, kind of models they do and what components they put in those models. This is an industry that likes to move quickly to the next greatest chip, the next greatest display, the next greatest networking, whatever it may be. It is now having to deal with the fact that it has to sell a lot of phones with older technology. So, we are selling newer technology. We don't have a lot of inventory, but into that environment. Okay? I think prior to that cyclical downturn, there was a trend for the large Tier 1s, we're all trying to start to adopt a sub brand like IQ brand in vivo's case or a model, like the realme gaming series models coming out of Xiaomi. All of the large phone manufacturers were starting to adopt, you know, I wouldn't call it a gaming phone. I would call it a product line that accentuated gaming performance under a certain portion of their product portfolio. And that's helpful for us. I think that trend is continuing, but it's continuing in the midst of this broader cyclical downturn and a group of people trying to digest a lot of AP inventory, display inventory, CMOS sensor inventory.