Well, I mean, let me just first broaden the answer with beyond the China demographic. That is an area of focus for our bridge chip, it is an acute area of focus for our bridge chip. But I would say when you look at the IP licensing effort that we are pursuing, I would not focus on China, look on a broader scale there right. So, to me I'm looking, I think that the Company is going to put this, we're really focused at trying to catch a wave that is happening and will happen with or without Pixelworks. We believe Pixelworks can be can have a material participation but it's going to happen with or without us and what is happening is on the high end mobile platforms, every major provider is using some form of visual processing and the display technology itself to try to differentiate their high end unit. And I will give you an example, I mean it's a shame because it's the Note 7 which is probably, is no longer available but when they came out there was a series of features and functionalities that they marketed heavily as their differentiator, and one of them was the first phone capable of displaying HDR content from a streaming provider and the streaming provider that they collaborated with was Amazon. So, you could go on to their phone and if you have the Amazon app you could download UHD content, stream it directly to your phone. If you would go to any other high end phone that did not have that capability, Amazon wouldn't even make available the UHD content for download purposes. So, this, I don't believe it was Amazon's intent to do an exclusive with Samsung. What I do believe is and this is a little more than a guess, so when I say, I believe, there is some information I know is that they wanted to qualify a phone to meet certain criteria to display this UHD content. And so, Samsung worked diligently for long period of time to meet those criteria and actually, said that they did so by implementing their mDNIe technology that was originally developed for their Smart TVs and has and they are now putting this technology into their phones. And actually, they've said it before they've put this technology into phones, so this I'm using this as an example to show you one, Tier 1, high end phone, absolutely focused at video processing as a way to differentiate their phone right. We do see this expanding beyond the top two phone manufacturers. So, I hopefully that will answer your question. If you have a more specific one I can answer, Brian but.