Yeah. Absolutely. And obviously it is an area of high degree of change. So, look, we think the identity transition that's underway is a tremendous opportunity for the open internet to grow its share of the ad market relative to the walled gardens. Advertisers are seeking a combination of brand safe content with known consumer identity, and that has previously not existed at scale. And by moving away from anonymous tracking, like third-party cookies or IDFA to known identity, the open internet is building a better solution. And we're really excited about the opportunity for that and also our position within that. And so, we're investing heavily behind this opportunity and have created multiple solutions. So if I can, I'll just spend a minute on those solutions. So, first, as an infrastructure provider to the ecosystem, we've partnered with many of the leading identity solution providers, Trade Desk and Unified ID 2.0, LiveRamp, Criteo, many others. And what we've done is we've created a software layer for publishers that allows them to seamlessly integrate and manage all of these identity solutions, so that no matter which solution an advertiser is working with, the publisher can access the advertiser's budgets. And that's a unique solution. And we're seeing a high degree of uptake from our publishers, and this really lays the groundwork for a transition from anonymous identity to known identity. And then second, both publishers and advertisers may have valuable first party data on their users. And so, we built a solution that's being used by both segments of the market, publishers and advertisers to package up these users into private marketplace deals and make them targetable by advertisers. And so, this is an opportunity really to target audiences when they're not logged in. So, ultimately, we think the ROI benefits from the conversion from anonymous to known identity will lead to increase ad spend and increase utilization of our infrastructure, benefiting both our customers and us. And I think key to why we're excited about this -- the potential here in the transition is that again, we're omnichannel, so we're not overly exposed to any single ad format or device, and we have a wide variety of different ad formats on our platform, which means advertisers and agencies are leveraging our platform for both brand spend as well as performance advertising spent.