James Heppelmann
Management
Yeah, I think what she should I think first of all, is it DPM, will become a category of solutions. And what we're launching first is DPM for factory. Digital performance management of what happens in a factory. There will be solutions that are more focused on digital performance management of a fleet of products out in the field at customer sites. But fundamentally what we are trying to do is move from selling a toolkit where the customer does the solutioning themselves to selling a turnkey solution with a very strong value proposition, sold to executives not to developers, sold on the basis of the business value it will generate, and then implemented quickly in the production. So yeah, it's a very different sales motion. I mean, number one, we're selling to executives not selling to developers. Number 2, we're selling business value, not speeds and feeds, technical stuff. And I think it's really where we wanted to take this business for a while. So I'm very pleased with the solution. It took us a while to develop it, as I said, but it's a powerful piece of software and it really gives us a new platform to build on going forward with IoT. It makes IoT f I could, a lot like how we sell PLM. We sell PLM to executives based on business value. We were selling IoT to developers as a toolkit, and now we'll sell PLM and DPM as business value to executives. Different executives mind you but executives. Great. Thank you. Well, Operator maybe I'll just take it from here. First again my apologies. This is like the strangest earnings call I've had again, and it's the 44th one as CEO. So it's a bit odd, but nonetheless, I think we got a lot of good information out there and you guys had some great questions and I appreciate it. So in closing, I mean, we're in a great place. I really like PTC setup going forward. The changes we announced are good for growth, they're good for profitability. They're going to put us in a stronger position to hit both the top-line and bottom-line targets that we have out there. So we're looking forward to continuing a discussion with you on follow-up calls at investor conferences. I'm going to be at the Berenberg Conference, at least virtually next week or I guess it's 2 weeks out maybe, it’s No, it's next week. And we look forward to seeing you at our investor meeting on December 15th. So thanks, everybody, and have a good evening.