James E. Heppelmann
Analyst
Okay. So it really is, first and foremost, about flexibility. We all went to college, and when we graduated from college, did we all go buy a house? No. Probably every single person on this call went out and rented an apartment. Why? Well, we just weren't sure what to lock in on yet, and maybe, we didn't have the capital. So we all rented for a while, and that gave us a lot of flexibility. We could upgrade to a better apartment later. We could move to a different city if our job changed. I mean, that flexibility is worth a lot, and we all paid more for that apartment than we might have paid had we purchased a house. Because at least, with a house, if the payments were high, we would have been creating some equity, which, of course, we're not creating in an apartment. So I mean, it's just a model that, from a flexibility standpoint, has value, and people are ready and prepared to pay for that value. But the OpEx, CapEx thing is very, very important. When you go talk to the VP of any department, he or she has a budget and he or she can spend their budget, but as soon as you start talking about CapEx, that's a different process. That's a process that involves many different people. It's sort of a shared money. Typically, that's only revisited once a year. I mean, it's very difficult, relatively speaking, to get something into a CapEx budget versus an OpEx budget. So it's just a lot simpler to free up OpEx dollars. And then, of course, they see that, "I don't have to buy all the shelfware to get a good price," and so on and so forth. So I think there is good value for customers. They're willing, as we all are, to pay more for that, just like we all pay more for rental cars or even leasing cars or apartments than we do to buy the asset, but I think there's also people out there who feel like, "Hey, if I'm going to lock in to this for a long time and I'm very comfortable, I should buy it because I'll save money." So I think it's just a matter of what attitude does the customer come to the table with. But this idea of flexibility is important because people, for dozens of years in this industry, have bought things only to realize that wasn't quite the right thing, but the seller won't take it back. And therefore, it became a write-off. So they like the flexibility to reconfigure at least at renewal time.