James E. Heppelmann
Analyst
Yes. Well let me just say on the automotive question, we just had 3 major automotive companies here at our PTC headquarters in the last 5 or 6 days, in separate trips. So there's a lot happening on our automotive front. I think that SLM is another potential sweet spot. Renault was our first big win. And as I mentioned last time, that's a customer who really turns to Dassault for CAD and PLM, but still is impressed by our ability to take even the Dassault's CAD and redeploy it into a more efficient service operation. So I think in general, we do have different strategies for different verticals. We're not trying to be completely different. In fact, there's great mileage to be achieved by being able to take the same technology to multiple verticals. But let me go back to sales force there. They've got everything from banks and insurance companies to manufacturing companies and whatnot using the same exact system. And there's great economies of scale and so forth in that type of model. So that said, building an automobile, building an airplane, building a consumer product and stuff, they're a little different challenge. A retail product is very different, so we do have verticalization strategies. I think we want to go as deep in each of these verticals as we need to. In the retail space, the big challenge is around massive portfolios of very simple products undergoing huge rates of change. In automotive, the real thing people want to talk to us about is platform strategies. Like a Volkswagen would say to us, hey, we're trying to build products for so many different markets, and in each market there are different regulations around emissions and whatnot, safety. If you're going to build a product for California, you've got to worry about California emissions, but you'd never sell that product in India, and so on and so forth. So PTC, how can you help us design products that are far more modular, so we can offer customers incredible variation, but yet it mostly comes back to the same standard parts that we have back in the factory. And that's really the automotive discussion we're having right now. And if you're in the automotive, whether it's commercial or consumer automotive right now, if you don't have a platform strategy, you're clucked, because you just cannot then create the variation the market demands at a price point that the market and your competitors are forcing you to get to.