James Heppelmann
Analyst · Deutsche Bank
Yes, well Greg its Jim. I think it’s critical to be CAD agnostic and not just agnostic across MCAD tools, but keep in mind there’s this thing called ECAD and there’s a heck of a lot of products with electronics and then there are software development tools for embedded software and there’s documentation tools with technical publishing and so forth and you need to actually be agnostic across that whole suite. So, I think in these big EADS and Nokia type deals, it’s absolutely critical. In fact we wouldn’t even be a contender if we didn’t have that. Now, I’d say that Siemens to a certain degree is CAD agnostic. We simply have not executed them. I think Dassault doesn’t even understand what the word CAD agnostic or the phrase CAD agnostic means. That is so far from their DNA, that even if they said they were going to be CAD agnostic, I’m not sure they would even know what they are saying. They’re so homogenous, closed minded, closed in their thinking that they could never execute a strategy like that even if they tried. So, I think there is zero threat, the idea that Dassault is certainly going to be CAD agnostic out there presenting a threat to us. There’s a little more at that end, there’s another subtlety there. What’s been happening in the last few years, and this is sort of important actually, the EADS and other places as well; is that we demonstrated at the enterprise level that Windchill could work with third parties, other products or competitive products. What’s happened more recently in the last year and you’re going to see an acceleration here, is that we’ve moved the Windchill deployments farther over towards engineering. So, we’re replacing our competitors in the engineering department, managing they’re CAD files. So, the single integral data model that we described where Windchill could manage the engineering Pro/E files, as well as the enterprise collaboration, we’re taking that same sales campaign directly into our competitors accounts and we’re saying, “Hey, keep your CAD your files here and EX-files; we’ll manage them directly with Windchill at the engineering level and then we’ll extend the value of that out into the enterprise in terms of collaboration.” We’re demonstrating that we can manage their CAD files better than they can; particularly in a distributed or web based environment where suppliers are linking in and as Jim said, there’s a requirement also to manage heterogeneous with ECAD and embedded software. So, the ground rules for competition have changed and that Windchill is managing not just our own CAD files, but our competitors CAD files better than they can and that’s what’s leading to these, and opening of the eyes in our outside of our installed base where people are saying “Wow, I can have that same benefit of a single integral data model, engineering through enterprise” MCAD to ECAD through embedded software; inside the PRO/E environment, but equally importantly in our competitors accounts, which has led our sales guys to then go out and attack with that story. It’s not fixable for the competitors right now. They have to go do a better job of managing their own CAD files before they can think about doing ours. I mean, they’ve got a long way to go to get this turned around.