Thomas Ingenlath
Analyst · Barclays. Please go ahead
All right. Last minute then on questions from retail. What's the strategy for recovering your stock is the first question? And I understand why this is, of course, on the top of the list. And let's be clear, I mean, I believe definitely that our shares are undervalued and especially since we report on great ticking the boxes of our milestones and delivering. So we talked as well about two technical limitations in that. I mean, our funding position, we have Johan has addressed it before already, of course, this is putting pressure on it. And on the other hand, the free float, which again is, of course, going ahead, one of our aims to heal that and increase the free float. Now having said that, we should as well, of course, I mentioned that it's a macroeconomic environment with high interest rates and general uncertainty that is, of course, not only impacting us, but the whole industry. Very clearly, the years, the year ahead, the -- what is going to happen with Polestar 3 and 4. I mean, imagine, I mean, we have two SUVs joining our program, our spaces and them landing in 27 markets that we have invested into prepared and that are ready to work with these cars. Of course, we expect that the picture of how people look? How investors look upon Polestar will dramatically change with this happening in the months to come. We have, I think, a brand that has an incredible sympathy amongst the journalist people, investors. I think with this commercial success that we expect with the model range coming into the market, I think that should be a great mixture to indeed recover our stocks. Next question was, number two, could you please provide insight into Polestar's strategy for expanding its market presence and achieving sustainable growth, especially in the light of evolving electric vehicle landscape and increasing competition? Yes. Again, the market presence that we have invested into that we are not only in Europe, but in US and Asia Pacific in 27 markets out there. And we have been working on that and very, very excessively the rapid model rollout, again, something which is, I think, very, very unique three cars in the pipeline, Polestar 3, 4 and 5 prototypes, very, very far developed and production facilities ready to take these cars not only in one region, but with Charleston ready to produce a Polestar 3 in 2024. Of course, we think that, that is a very favorable position to fight the competition. Number three is when will South Carolina facility begin producing the vehicles? Now I've answered that just now, middle of '24. The production in Carolina will ramp up and start the Polestar 3. Just mentioning here that this again is something very unique that we can already now open that manufacturing in a different region that quickly after having started production at all. Now the question number four, how do you plan to keep stock float? Why is there absolutely no buzz about your great vehicles? First part of it, how do you plan to keep stock float? I think I've answered the question before. The second part. Well, there is buzz. We have and now I concentrate a bit on the US because, obviously, this question is very much changed from a US background. We have the US Polestar tour, we had it in spring in New York and LA. We have in 65% of our spaces in the US have now Polestar 3 on display. And each and every space is locally making the buzz and events and inviting customers into the space to experience the car. The marketing spend in the US is up 20% year-to-date versus '22. 15,000 test drives have been conducted so far. And of the model year '24 Polestar 2, the test drives have just this week started in Denver. And I think you will see in the tech out and the lifestyle media reflections of this test drive. And I'm pretty sure that they will be as enthusiastic and positive as we have seen it in Europe. Yes, last but not least, all the spaces in the US on the 21st of September will host a simultaneous consumer nights. So you can see there are a lot of actions now happening around Polestar 2 and model year '24 and the Polestar 3. And on top of that, we, of course, know as well that we have to improve and work with communication generally and we are planning to come to the US as well towards the end of the year and make a big event in November in the US. So that as a heads-up of what's still coming. I come now to the last question, which is given the rapid advancement in autonomous driving tech and the increasing integration of AI in the automotive sector. Could you share how Polestar's positioning itself to capitalize on those developments? And ensure its vehicles remain at the forefront of innovation and safety? Right, the beauty of our model of how we are set up building on various platforms. I think we highlighted the press release recently about the integration of Mobileye AD technology in the Polestar 4, how this is nicely playing out. We have, on one hand, in the Hi-Tech Polestar 3 with Zenseact software preparing for the highway hands-free and eyes-off piloting a car that is prepared for redundancy on one hand, on the other hand, in the Polestar 4, with the Mobileye ADAS equipment and then switching in the future to as well hands-off and then eyes-on, eyes-off depending on the timing. Obviously the Chauffeur functionality that Mobileye is preparing going into Polestar 4 as well first. So we have in both products, I think, very well prepared for us participating in the very exciting, I think, it will be a very big thing for the automotive sector when really indeed now in the coming two, three years. Finally, I'd say, that the autonomous drive functionality for the -- for the private driver becomes reality and become something which definitely will be part of the premium luxury segment. So that's where we, I think, have a very, very good position with two strong partners providing technology and developing that together with us into customer products.