Thomas Ingenlath
Analyst · Deutsche Bank
Thomas here again. We have selected 6 of the top voted questions that reached us. And I will try now to answer them in the time that we have left here. So let's have a look at question number 1. It's being said that Polestar is not known a brand -- a known brand in the U.S. What are the efforts being taken to improve this? To start with, I would love to explain a bit the difference that we obviously have compared to some of our competitors, peers in the startup arena. Obviously, our strategy was from day 1 to go out and develop our footprint quite harmoniously in all the regions, major important reasons for EV. Instead of what a lot of competitors do develop in your home country, a strong, strong presence and then after those years of establishing that going out and go and conquer more of the world. We can discuss what is more benefit -- our clear dedication was to do the Polestar way. And that is when I mentioned that the Polestar 2 is in the -- is amongst the top 10 best in many markets. That is a result of it because, yes, that's why we are in South Korea. That's why we are in the U.K. and Sweden, in many countries, Australia, we are under the top 10 with our Polestar 2. You can compare that. I mean, to grow one plant very fast, yes, you can do that, but it's a very isolated one. I mean now the botanical plant, sorry, not factories. But if you plant a lot of flowers and then they grow, of course, a big, big amount, but it grows a little slower. So if you in the U.S., don't see our brand as much as you see competitors like [indiscernible]. Yes, I understand that, that might be slightly irritating. But you will see our brand therefore, in many, many other countries where you never ever have seen [indiscernible]. Now having said that, of course, we want to accelerate and progress in the U.S. And as mentioned a bit earlier, there is a full-fledged program over the course of the next 12 months, how we increase our brand awareness in the U.S., how we put obviously money behind it. There's 4 quarter 2 this year over USD 20 million allocated to work in the U.S. and build up brand awareness. And I mentioned it before, it is not a big bang in the beginning with the Super Bowl. It is indeed more targeted towards going now with the Polestar 3 into the market and promote it. So indeed, there is a little bit more of a build up towards summer. So the Polestar 3 arriving, the phase of the Polestar 2 being promoted, all of that will, of course, heavily increase the awareness for Polestar. Last but not least, of course, we expect as well a lot of the fact that we are moving production of Polestar 3 into the Charleston plant in the U.S. It will, of course, make as well a big, big impact on how much our products and our brand are present in the U.S. market. By the -- finally, yes, today, we have brought -- we have 30 spaces up and running in the U.S., and we will, of course, continuously expand another 10% over the course of the year, Washington, D.C., Miami and again as some of them coming. So I think all in all, it will definitely be towards over the course of this year. Again, another big step that Polestar will make in the U.S. Question number 2, find as well a lot of people who asked in that direction. Can you share any details on Polestar's long-term plans for expanding its product line? We will fundamentally transform from being a one model company to a company with a lineup of Polestar 2, Polestar 3 and then indeed Polestar 4 joining as well. 2024, the Polestar company will have these 3 cars fully in the lineup of 2, 3 and 4. And I presume everybody knows that we are already with prototypes up and running with Polestar 5 preparing already for the next launch then end of '24, so that the Polestar 5 will be then fully available in the world in '25. And as a cherry on top of that cake, the Polestar 6 Roadster, a car that will then complete that first round of product portfolio in 2026. This is the definite perspective, kind of the bandwidth of where we see the brand pessimist in this first-generation operating. We will -- and that is, again, probably in sharp contrast to other AV start-ups. We have, of course, very strong focus on not letting our product portfolio get old. We will then start looking into the second generation of the cars that we have put out there, not necessarily exactly the same as a repetition but really working on keeping this customer base that we have built and grow together with them. Number 3, will Polestar utilized Volvo dealerships for displaying, selling and servicing Polestar vehicles? Well, we utilize Volvo dealership, of course, heavily when it comes to servicing. How could we ever have done that roll-up of 1,100 service centers? This is, of course, working together and using Volvo cars facilities and dealers. The Polestar spaces that we run and operate in most parts of the world, [indiscernible] consumer places where Polestar is selling these cars, but they're operated and invested by Polestar space investors who indeed we recruited, we invited Volvo dealers to invest into this new form of Polestar space. They have a special contrast, but of course, they bring the expertise and all the knowledge of how to work with customers in a good way, and we harvest a lot on that expertise and have a very good business model together with them. In the U.S., North America, it's a bit different there. We work together with selected Volvo dealers to then invest into a Polestar space where they sell the car. It is in the beginning, been done very deliberately where the EV market was blossoming. And as we expand in the U.S. and as, of course, electrification expense in the U.S., we will, with more and more Volvo dealers do contracts to run Polestar spaces. So that definitely is on the -- again not to continue that very successful model that we have established in the first 3 years. Do you think a new factory in the Carolina will help us to ramp up production and increase market share within North America, especially since consumers may associate the brand with China? Yes, absolutely. I mean, Carolina should be a big, big factor in making sure people understand Polestar is a European brand, but with a global production footprint. Carolina is the first step. We will definitely have other steps following where we bring production into a more global spread. The capability of ramping up production absolutely relies on using facilities that are available in the group. We have this asset-light model where we, for example, the factory in Carolina, of course, we're not building that factory. We're bringing our product into a factory which is up and running and established, and that is the way how we will continue using this model. Next question is, does the company have plans to offer more of an entry-level model similar to Tesla Model 3? Polestar 2 defines very much the base and the entry level for the brand Polestar. And no, we don't have any intention to launch and develop a model below Polestar 2. And very clearly, we are not aiming to produce 10 or even 20 million cars per year. That's very clearly not the target of the brand Polestar. So for that reason, no, it's a very different ambition within our company. We will move our product portfolio up market and explore that end. Does tax credit of $75,000 was a major incentive to buy Polestar? That's now the next question #6. Does Polestar have plans to begin qualifying for the tax credit in the future? Does Polestar 3 is priced above the tax credit threshold and the Polestar 2 is not currently manufactured in the U.S.? Well, Polestar 2, it's currently qualifies for the 7,500 federal tax credit in the U.S. when leased, and we have already adjusted our commercial plans for this and went to market yesterday with competitive lease offering. Polestar 3 at the launch will not -- we will deliver Polestar 3 in a very heavily equipped luxury specification, hence, the higher MSRP. And at this time, we are pleased with the order intake and do not see the need to lower the price, which would, of course, have an effect on our margin. And in the future, we could often enter variant of the vehicle, which would then meet the threshold, but that is then a discussion and something that we look upon in the future.