It’s Joe, let me start and Jim and Chris just chime in. I’ll start with your second one on scatter. Yes, I mean look you'd say it's – the pricing is chasing less eyeballs because ratings are down. I think our research confirms consumption is up. And again, they're watching different ways the example I use over 10% or 10 million viewers watched the Super Bowl outside their home. And so unless that's in the currency, we're leaving money on the table. So when you add all of these things in, it has to be in the currency. And so that's why it's so important for us to go from live to C3 to C7 to C8, C9, C10, our job is to deliver the advertiser to the consumer with our product. And if we do our job, we expect to be paid fairly. And so I think as you're seeing the shift in the consumption habits change, you're seeing the monetization trail. So when we go to market, we're selling mass reach with this targeted capabilities with our OTT offering. So we think, again, there's going to be a lot of emphasis on how to reach consumers, not just based on purely demographics. So I feel very good and it's all about the upfront, it is the next couple of weeks as you know, a lot of networks are going to be putting on some – nice shows and ours will be the best of the bunch. And then our ad sales team go to work in the month of June and we would expect to lead the market once again in terms of our pricing. As far as distribution, look Apple is just another player, it’s a similar model we have with our other partners that I ran through and mentioned. It's a multiyear deal, we have for CBS All Access and Showtime. And so the MVPDs understand that there are competitors in the market place, virtual MVPDs selling them direct. So that's been the marketplace for quite some time. Apple just entering it and so they're just maybe more consumers. But that's why seven quarters ago we started giving a stat that saying what our subs are, our subs are up, you add in, you're saying if there's cord-cutters, cord-shavers, cord-nevers, whatever you want to call them, put them together with virtual MVPDs and direct-to-consumer services. For seven quarters in a row we have grown subscribers, and so they have the choice, they have the flexibility to choose that. And so we feel really good and proud about that statistic, because there's not a lot of companies that could do this.