Joseph R. Ianniello
Management
Yes, Alexia, it's Joe. Look, here's what we said. Our buzzwords around here are broadband and mobile, and I think, everyday, we see more and more consumption in those 2 kind of platforms, and so how we're addressing that is making sure the best content in the world, which we own, is there. And so we're mindful of the existing infrastructure, but this is additive and we want to evolve with that. So our thinking is the content is borderless. It goes domestically and internationally, and it goes to where the consumers want to consume it. So we need to figure that out. The good news for us is we have those rights. Because we own most of our content, we're going to figure that out and evolve with the consumers. This is being driven by the consumer, and so, again, we'll obviously do this with partners and help distribute that content, but it puts us in a very good position vis-à-vis the future business model of what it looks like. So advertising is a key component of our mix. It will continue to be a key component, and we're going to get paid for this viewership, and that's key. It's being measured, countered, and we expect to be paid for it. So I think, our expectations are very fair. We're the best at what we do and we expect to be paid that way.
Alexia S. Quadrani - JP Morgan Chase & Co, Research Division: And just one quick follow-up, if I may, on reverse compensation. It seems like you're getting right into the thick of things in terms of your affiliate renewals coming ahead. I guess, you mentioned your success in getting fair market value in some of these recent renewals. Given the growing value of the NFL and your content, has your view of what fair market value kind of inched up a bit recently?