Paul Dykstra
Analyst · Northcoast Research
Thanks, Joe, and thanks to all of you participating at today's call. We greatly appreciate your continued interest in Viad.
The first quarter 2014 was a solid one for Viad and that bodes well for the rest of the year. Total revenue came in at $285.6 million with segment operating income of $13.4 million, which were at the higher end of our guidance range and in line with 2013 first quarter.
The Marketing & Events Group delivered first quarter revenue of $277.8 million and segment operating income of $18.2 million, which were comparable to last year's first quarter despite the loss of CES. During the quarter, we produced the largest tradeshow in North America, CONEXPO/CON-AGG and IFPE, which set new records for both exhibit space and number of exhibitors. We also continued to experience growth in our annual shows with a 3.9% increase in U.S. base same-store revenue.
Our U.S. segment continue to drive margin improvement posting a 70 basis point increase in U.S. segment operating margin as compared to the 2013 first quarter, with a 12% increase in U.S. segment operating income. The deficiencies in conjunction with positive show rotation are important, as we work our way to our 2014 operating margin of 4%.
We also continued to make solid progress on the business development front with some key wins and renewals during the quarter. We recently won the contract to produce Sibos 2014 in Boston. Sibos is a premier business forum for the global financial community that rotates through North America every 3 years. Our successful production of the 2011 event in Toronto, helped us secure the 2014 contract. This is an important win for GES and we look forward to a great event.
Our execution on past events and our ability to provide creative designs and sustainable solutions, had led the increased business with Microsoft. During the quarter, we produced Microsoft's Build 2014 Corporate Event at the Moscone Center in San Francisco. We are producing many events for Microsoft, and this was our first Tier 1 event for them, demonstrating their increasing confidence in us to make their events successful.
We also renewed our contracts with the Chicago Auto Show and with True Value for an additional 4 years. GES works closely with both of these clients to ensure that the branding and the look and feel of their events deliver maximum impact and effectiveness.
Internationally, our relationship with global organizer UBM, continues to expand. UBM Asia awarded us a 3-year contract to provide full services for their jewelry and gem fair in Europe, commencing with its inaugural event in Freiburg, Germany earlier this month. The show was delivered with precision, planning and was very successful.
Additionally, UBM France awarded us a 3-year contract to provide a core contracting services for FFA, a leading healthcare industry event that will take place in Paris in a couple weeks.
We have broadly developed infrastructure in North America, the U.K., and the Middle East, and our extensive global reach, we're able to service our client’s requirements wherever they may come up in the world with a very high level of customer service. We are uniquely positioned to execute on live events on a global scale, while providing consistent, as well as customized brand messaging where required.
During March, we participated in the Exhibitor's Show, a leading event for tradeshow, exhibitors and brand marketers. Our experienced exhibit showcased GES, as a new brand positioning, the art and science of engagement by featuring our leading edge experiential and event capabilities, including our new audio/visual offering. The show was a great success for us and we were honored with Best of Show Award for our booth.
We're also proud of the recognition GES is receiving as one of the world's leading live event providers. Event Marketer Magazine recognized GES as 1 of the fab 50, citing the strength of our global footprint and operational support. The magazine stated that, "although of our 47 of the companies on the fab 50 won't admit it, there's a certain type of program, size, budget, global schedule that only a company like GES can handle." They when on to say that GES is focused on a continued push to evolve its capabilities and that they continue to be impressed by the vision.
We also recently received word that GES will once again be ranked among the nation's largest experiential agencies and among the world's 50 largest agency companies by Ad Age. This will be the fifth straight year, we have earned these important acknowledgments.
I want to thank Steve Moster and the entire GES team on a global basis for a job well done and maintaining a strong focus on growing the business, increasing our capabilities and improving efficiencies, and doing it in a way that has garnered the respect of our existing clients, potential clients, our industry peers and trade media.
Moving on to the Travel & Recreation Group. Revenue was $7.8 million with an operating loss of $4.8 million for the seasonally slow first quarter. These results were in line with both our prior guidance and the prior year.
We're looking forward to a strong 2014 season that will celebrate the opening of the breathtaking Glacier Skywalk attraction on May 1. The Skywalk has received several design and engineering awards and very positive reactions from travel industry professionals and the travel industry media. We are excited to open it to the public next week.
Presidents Dave McKenna and Cynthia Ognjanov had done a great job, leading the travel and recreation teams during the off-season to get our properties, attractions, transportation assets and employees, vying for a successful high season. We look forward to providing a world-class experience for all of our guest and delivering strong results for our shareholders.
At this point, I'm going to turn the call over to Ellen Ingersoll, our Chief Financial Officer, for a more detailed review of our financial results. And upon the completion of Ellen's comments, I will discuss our strategic review, and then I'll open the call for your questions.
Ellen?