Paul Dykstra
Analyst · Northcoast Research
Thanks, Ellen, and good morning to all of you joining us on today's call. As always, we appreciate your continued interest in Viad. As Ellen indicated, we turned in a very strong performance for the second quarter of 2012. Revenues were up 3.3% versus the comparable quarter last year, and segment operating income increased 6.4%. Our Marketing & Events Group delivered growth in operating profits driven by same-show growth, a sharp focus on execution and labor managements, continuing benefits from our efforts to optimize our service delivery network and tight control on discretionary spend. Our Travel & Recreation Group had a solid quarter with 23.2% increase in revenues driven by the additions of our new properties Alaska Denali Travel, the Banff International Hotel and the St. Mary Lodge & Resort as well as organic growth, including increased visitor traffic at all of Brewster's attractions. As anticipated, the recently acquired properties turned in essentially break-even results for the quarter, but we do expect to see strong throughput from them during our peak tourism season, which runs from mid-June through mid-September. All told, we are pleased with the progress that is being achieved in both of our business groups.
I'm proud of the effort that everyone in our organization has put into better managing what we do on a day-to-day basis, which includes allocating the appropriate resources to make sure that we achieve the desired results for our customers and generating improving financial results for the company.
Our dedication to providing superior services, capabilities and experiences to our clients and guests also contributes to our ability to drive top line growth. We believe that the value-added services and memorable experiences we provide our customers helps us to attain reasonable price increases. It is then up to us to effectively deploy labor and maintain a tight reign on discretionary costs in order to achieve targeted margins. While there is normal seasonality in both of our business groups, I believe we are better positioned today to compete more effectively and to deliver improved year-over-year financial results.
Now let me cover some second quarter highlights for our Marketing & Events Group. And I'd like to start by thanking the GES team for delivering great service to our customers and driving top line growth while also focusing intently on our margin improvement initiatives.
As Ellen mentioned earlier, we drove very nice throughput during the quarter with a $1.1 million increase in operating income on a $2.2 million increase in revenue versus the 2011 second quarter. This reflects both improved direct margins on the business we've produced as well as lower SG&A expenses. Through diligent labor management and a more stable pricing environment, we were successful in improving same-show margins and margins overall. The lower SG&A costs for the quarter reflect the benefit of actions taken prior quarters to optimize our U.S. service delivery network including consolidations in the Chicago, Baltimore and San Francisco Bay Area markets.
We continue to critically analyze our U.S. network to identify additional opportunities to increase the efficiency of our facilities and to drive better utilization of our inventory and equipment. As Ellen mentioned, base on -- the same-show revenues for the quarter increased 6.1% which marks our eighth consecutive quarter of growth. We continue to see general increases in the size of events, number of exhibiting companies and number of attendees. Additionally, we have been successful in garnering a greater share of the expanding exhibitors spend on the show floor by targeting our sales efforts and leveraging new technology to increase the ease of doing business with GES. Two prime examples of such new technology are our Expresso online ordering and management tool and our GES mobility customer service protocol. Expresso allows our clients to plan their exhibits online, effortlessly order needed services and supplies, track orders and manage budgets in real time. Using GES mobility, our show site exhibitor services professionals bring service right to our exhibitors booth via tablet computers. This allows exhibitors to stay in booth to complete setup or to continue meeting with clients. Our goal is to optimize the effectiveness of our customers' participation in event and in doing so, position GES as the supplier of choice.
As always, customer service remains a hallmark of the service that we provide our clients. In that regard, J.D. Power and Associates recognized GES' call center customer satisfaction excellence for the fourth consecutive year. The Call Center Certification Program acknowledges a strong commitment by GES call center operations to provide an outstanding customer service experience. Our call center operations successfully passed a detail audit of more than 100 practices that encompass the call center's customer satisfaction measure and analysis strategies, recruiting, training, employee incentives, quality assurance capabilities and management roles and responsibilities. This is another important component of our ongoing initiatives to provide a customer experience that generates repeat business and positions GES as the superior option for event trade show and marketing experiences.
During the quarter, we worked on a number of major events including the National Restaurant Association's Restaurant Hotel-Motel Show that took place in Chicago at McCormick Place in May. This event is the industry's premier showcase for products, equipment and culinary operating trends. With 542,000 net square feet of exhibition space and over 1,900 exhibiting companies, the show attracted more than 61,000 attendees from all 50 states and more than 100 countries. We are proud to have worked closely with this long-time client to produce a successful event with a redesigned show floor that created more excitement and a better experience for show attendees and exhibitors.
We also produced ICSC Recon in May in Las Vegas. Hosted by the International Council of Shopping Centers, REcon is the largest real estate convention in the world, providing unparalleled educational, networking and deal-making opportunities for shopping center professionals from around the globe. The show encompassed more than 1 million square feet of space with more than 1,000 companies exhibiting. The GES team was instrumental in helping ICSC create 2 new marketing themes within the event to encourage new partnering opportunities among participants. The first theme, the Marketplace Mall, featured 300 exhibitors showcasing the latest products and services for commercial properties. Additionally, the Cities of the World Pavilion, was created to highlight cities, municipalities and economic development corporations looking to discuss new and existing development opportunities in their communities.
During June, we produced the first of 5 annual events awarded to GES in the fourth quarter of 2011 by the American Wind Energy Association. The WINDPOWER Conference & Exhibition, the world's largest wind energy event, took place in Atlanta and represents a notable competitive win for GES. Over the next 4 years of the contract, GES will produce wind power annual conferences in Chicago, Las Vegas, Orlando and New Orleans.
Our ability to attract new business is driven by the capabilities that we can provide our clients, including our national and global reach, as well as the leading edge customer service that we are known for in the industry. We are pleased to have produced our initial wind power event and we look forward to providing even more efficiencies and positive ROI to conference participants in the coming years.
Tonight, eyes and ears around the world will be glued to television sets to watch the opening ceremonies of the 2012 London Olympic Summer Games. Melville, the U.K.-based unit of our Marketing & Events group, has been contracted to provide a wide variety of services in a large number of venues throughout Great Britain to ensure the successful and seamless execution of the London Games. As you may recall, we did some significant work at the 2010 Vancouver Winter Games, including building the Canadian pavilion for the host nation. Melville is the market leader in the U.K. and it has secured a good portion of the London Summer Games' business because it has the expertise and the capabilities to successfully execute on an event of this magnitude. We are honored to have a hand in this iconic international event.
As I said earlier, creativity is an important component of the service that we provide to all of our clients. Earlier in the year, we won an American Business Award for our design marketing efforts for IDEX, a new client and leading veterinary care company. The American Business Awards, or Stevies, are the nation's premier awards program. More than 3,000 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. GES' designers and marketing experts integrated IDEX's engaging Thrive concept into every touch point of its presence at the North American Veterinary Conference, helping IDEX market to veterinary professionals that the company could help them improve the health of their patients and the health of their practices. The fully integrated Thrive campaign also won the Best of Show Award at the 2012 North American Veterinary Conference and clearly demonstrates the creative capabilities that differentiate GES.
As it relates to Travel & Recreation Group, we look forward to a strong peak season and are excited to have online our most recently acquired properties, Alaska Denali Travel, the Banff International Hotel and the St. Mary Lodge & Resort. It is early, but so far we have seen an increase in visitors at Brewster's attractions and in the number of room nights sold in and around Glacier National Park. Also, Alaska Denali Travel is off to a solid start with a strong advanced bookings for the remainder of its operating seasons. We have an experienced and dedicated team of operating -- operators managing our travel and recreation facilities. I'd like to thank them for the great deal of time, energy and resources they have devoted to get all of our operations ready for the 2012 summer vacation season. We go into it with high expectations.
We operate an integrated collection of unique hotels and resorts, recreational attractions, sight-seeing and ground transportation operations, and package tour services that serve the needs of regional and long-haul visitors to iconic natural destinations in and adjacent to national parks in North America. These locations have strong perennial visitation, and our integrated operating model and approach to market allow us to drive both economies of scale and scope.
Through our refresh, build and buy growth strategy, we are making steady progress in bulking up this high-margin group. Our first priority under this strategy is to continue to grow in our existing markets, and second, to enter new markets with similar dynamics and ample opportunities to obtain meaningful in-market scale. We have successfully completed 4 acquisitions in the past 1.5 years and continue to have an active acquisition pipeline. In addition to acquisitions, we continue to make progress with our build-and-buy initiatives. In early July, we started construction on the Glacier Discovery Walk attraction in Jasper National Park in Alberta, Canada. The Glacier Discovery Walk will provide an immersive, interpretive guided experience, focusing on the unique ecosystem, glaciology, and the natural and aboriginal history of the Columbia Icefield area in the Canadian Rockies. We look forward to its opening in mid-2013. At our Grouse Mountain Lodge in Glacier National Park, we recently completed a full renovation of the lobby, bar, grill and common areas, as well as 75 guestrooms, approximately half of the guestrooms at the lodge, with the remaining guestrooms scheduled for renovation in the next off season. We are excited to showcase our renovations and have this property available at full capacity for the peak season. We firmly believe there are great opportunities in this business and we are dedicated to building a substantial business in this specialized travel segment.
All in all, we are pleased with the results of the quarter. With a strong focus on execution, tight control on discretionary spend and consistent dedication to customer service, I believe we've stepped it up a notch and are executing at a high level. GES is generating momentum in acquiring new business and continues to maintain a very high retention rate with existing clients. I'm happy to report that exhibitor satisfaction rates with our services are even higher this year that they were last year at this time. Customer satisfaction is an important priority and we continue to make measurable gains.
At this point, I'd like to turn the call back over to Ellen to update our guidance for the third quarter and full year of 2012. Ellen?