Dr. Arun Menawat
Analyst · Cowen and Company
Thanks, Aaron. On the 2019 year-end call, which was about 2 months ago, I talked about what we see as the value proposition of TULSA, particularly focusing on its potential flexibility in treating a variety of prostate disease patients. Today, I will focus on our initial commercial experience in the United States and our market-entry strategy, including the 3 primary market segments or delivery channels. I will also update you on the reimbursement process and its status. As you already know, the first commercial patient in the U.S. was treated in early January, representing the culmination of several years of development. During the first quarter, the first 2 TULSA commercial sites became operational in the United States. Our goal has not only been just to demonstrate that TULSA is a viable treatment for prostate diseases, but also to confirm the value proposition of its flexibility and the ease with which new users could adopt the technology as well as to garner patient feedback on the tolerability of the treatment. Our initial experiences bode well on all of those fronts. Both of the first 2 sites came up to steam quickly and have treated a variety of prostate disease patients ranging from whole gland ablation of prostates with high-risk disease, whole gland intermediate risk disease, partial or focal prostate gland ablations and even ablations of large prostates with BPH. We are satisfied with this start and pleased that what we observed in Europe is being duplicated in the United States. We are particularly happy to learn that the patient feedback on treatment tolerability is very positive. Patients are appreciating that TULSA is a onetime, same-day procedure and have reported minimal pain after the procedure, with many of them indicating the return of their erectile function in as little as 24 hours. We are thrilled with this feedback as it confirms our belief in the long-term potential of our technology. Let me next elaborate further on our TULSA U.S. market-entry strategy, having discussed on our last call its focus on three delivery channels. The first channel includes urologists who already specialize in cutting-edge alternative treatment of prostate disease, knowing that today's options do not meet the standard for their patient population. We are delighted that Dr. Scionti in Sarasota, who is considered the leading urologist specializing in ablative treatment, has become an early adopter of TULSA, and that his partners are already beginning to visit him as they consider expanding their practices. Our strategy is to continue to focus on such leading-edge physicians who are already the leaders in ablation therapy and value the TULSA technology for its ability to expand the patient population that can be treated. We will continue to focus on such physicians with the goal of partnering with their local imaging center to create a TULSA treatment center. The second and we believe the most important channel from a long-term perspective is imaging center company. The second U.S. TULSA site, Busch Imaging, in the suburbs of Atlanta represents such an imaging center channel. They're now able to provide a complete solution to their patients from prostate disease MR-based diagnosis to MR-based biopsy and MR TULSA treatment. This complete solution is a strong proposition for the site as well as a comfort to patients knowing that the same doctor they trust for disease diagnosis is now offering TULSA treatment. We are impressed with the speed with which Busch Imaging adopted the procedure, having treated their first 8 patients within the first two weeks of installing TULSA. So far, in Q1, we initiated one site in each of the first two important channels, and both are meeting our expectations. As you know, we also have a multisite agreement with the largest imaging company, RadNet. Their site initiation did get delayed. We believe that it is a 90-day delay. But due to the uncertain times, we plan to remain flexible. The third and strategically very important channel is the creation of Center of Excellence at teaching or opinion leading hospitals. Our pipeline for such hospitals is significant, and none have indicated anything but enthusiasm for TULSA. But because their priorities have been on the coronavirus, new installations are delayed. We do not believe that the delays will last any longer than necessary, and will most likely be 90 days, but because of uncertainty, they could be as long as 180 days. Our plan is to remain flexible during this time and shift our focus to imaging centers. These centers are not directly involved in treating coronavirus patients and generally feel that this is a good time to evaluate new therapeutic options. Our experience in the U.S. is also consistent with what we saw in Europe. The European TULSA imaging center site continued to operate during their shutdown. But 3 of the treating sites did experience a 90-day shutdown. Now that Europe is starting to open again, all of the teaching sites have indicated that they are restarting their TULSA program in the near future, and we plan to support their restarts. In summary, we consider each of these 3 TULSA-PRO delivery channels to be unique and a key part of our strategy to drive adoption. We plan to tailor our Genius support program to fit the needs of each unique channel. For example, we are working with RadNet and the Busch Imaging Center to help educate their urology community and with the teaching hospitals to drive the next generation of clinical publication. We are also working with all channels to provide the appropriate content for their social media presence. In terms of our expected number of sites in 2020, we originally anticipated agreements with about 20 sites by year-end, with approximately 15 of those operational. We now believe that the time to achieve these numbers may be delayed by a quarter, perhaps 2 quarters, due to the COVID-19 pandemic. While we don't have a lot of visibility into the rest of the year at this early stage in the TULSA rollout, I think it's fair to say that revenue impact from these potential U.S. placement delays may well be somewhat offset by higher-than-anticipated [indiscernible] system utilization should that continue. Although TULSA is only operational in 2 sites so far, we remain excited by the early success of the rollout in the U.S., particularly the greater-than-expected initial procedure volumes and the variety of patients being treated. We are receiving physician feedback that supports this. One physician said that when evaluating a patient for prostate disease, the question should be, when should I not use TULSA-PRO? Of course, the TULSA-PRO procedure will not be appropriate for all patients, but feedback suggests the TULSA-PRO may potentially be one of, if not the first treatment option that urologists and their patients consider. To further support TULSA awareness, I also encourage listeners to visit our newly launched TULSA-PRO procedure patient website, tulsaprocedure.com. The site has been designed to provide up-to-date information on where the TULSA procedure is available, both within the United States and internationally, as well as contact forms to reach out to each center directly. I also encourage listeners to visit independent patient websites like inspire.com to read unsolicited, unfiltered patient feedback. The URL for the TULSA-specific chat board is fairly lengthy. So, rather than spelling out here, I ask you visit inspire.com and simply search TULSA. I'd now like to conclude our opening remarks by providing an update on our reimbursement strategy. As discussed in our last call, in late 2019, we submitted an application for a Health Care Common Procedure Coding System C-Code from the Centers for Medicare & Medicaid Services, or CMS, for the TULSA-PRO procedure. Also, as I had mentioned previously, we see reimbursement as a 3-year process. Since we initiated that process with the C-code application late last year, we have had an opportunity to meet with CMS and also with a number of hospitals. The feedback from these discussions as well as from our consultants is that there is a possibility that an existing code could apply to TULSA. For that reason, we have asked CMS to set our application aside for now and allow the hospitals to decide if they would like to use that existing code. We don't see this as a positive or a negative. Rather, we see this as a continuation of the process. If the existing code does get accepted by the hospital, indeed, it would be a positive because it would move us ahead sooner. If it is not accepted by them, we would resubmit our CMS application with a high level of confidence that a new code would be issued. In either case, we will provide updates as developments unfold. So to summarize, what we're looking forward to in the near term: one, additional TULSA-PRO site agreement; two, expanding TULSA adoption, both in terms of procedure volumes and types of patients treated; and three, progressing TULSA-PRO's reimbursement strategy by pursuing the most appropriate reimbursement code. This ends our prepared remarks for today. With that, we're happy to take any questions you might have. Operator?