Joel K. Manby - SeaWorld Entertainment, Inc.
Management
Yeah. So, I think the broader question is, what about the longer term in Orlando. Marc addressed the accounting piece of it. Look, a couple of main points, Felicia. First, we were trending well through May. This is an issue that really June was bad and we waited to see how July was, and, again, two markets. What we do know about Orlando, we do know that 300-miles and in is working and it's working well. We're up 15%, season pass sales are up. We also know we have great room to grow in 300-miles and in. We have – within 300 miles of Orlando, there's 20 million people. Right now, roughly, we're doing call it a 500,000 a year from that segment. There's plenty of room to grow there. Our percentage of penetration is not what I've seen in other theme park competitive analysis. So, we're doing well with it and there's room to grow is the first point. The second point is, we know what the message is for the domestic consumer want to hear and we know what brings them to SeaWorld outside of 300-miles. They want value which we can own value. Our competitors are very, very strong but they're also very expensive. They want family experiences. They like our animal experiences. They like our convenience. They like having Sesame as a relaxing environment. So, we know that that plus the perception issues I've already spoken about can win from a messaging standpoint. So, we know that outside of 300-miles, we know the messaging that we can have and do put out works. And the reason I feel confident about that, too, is last year, we were up in all three SeaWorld domestic markets. So, this is not like a five-year trend where we can't perform well domestically in our SeaWorld markets. We did last year. And frankly, the only difference is this adjustment in advertising and some competitive issues. And then, lastly, and I'll go on to the next question, we do believe that with the 300-mile success that the changes in tactical marketing spend we've addressed and also let's not forget that last year 85% of our EBITDA drop in Orlando was Brazil, that has to return. So, when you're looking at a long-term perception, I mean, look, the exchange rates vary against us the strong dollar. Those issues tend to balance themselves out over time. So, for those three reasons, I do have confidence that we can build a very profitable and growing park in Orlando with our different strategy from our competitors.