John Hendrickson
Analyst · Jefferies.
Yes. No, a good question. So let me start out with the kind of the growth side Rx OTC switches, and I'll go back, in general, to saying that while the switches are the big movers in the market, we do launch a lot of products within innovative products, once something is switched. It's one of the hallmarks of what we do, and I'll get back to your question. But when a product switches, it switches as a dose. And then very quickly, we turn it into 27 facings -- I picked 27, but different package configurations, different offerings, different combo packs, different things that presents at the consumer in many different ways. And so that's one of the ways we differ from just the peer companies saying, well I switched this tablet, we switch it over and bring a whole program with that as well as again all the line extensions, so those continue. When I look -- we look at some of the current markets that we expect to switch, as you talked about earlier, and I think those give us good near-term opportunities for switches. And you talked about statins, the erectile dysfunction categories, maybe some of the other asthma-type categories, I think those continue to be, in my mind, a little bit further away. But again, given the focus on, how do we reduce health care cost? How do we keep those in consumers' hands? What happened there? I believe that the incentive for industry, government, et cetera, to figure out ways to bring those to more consumer choice type of offerings remains out there. So the incentives are there to drive that. Do we end up somewhere like the U.K. where there is a third class or a pharmacy intervention -- pharmacist's intervention or something? I'm not quite sure, but if I look out over the next 3 to 5 years, I believe that some of those paths will present themselves.