You know, it is a great question. So, obviously, he is, you know, been on the job just since the June 1. Step 1 is to kind of get your feet wet, meet with everybody, and, you know, start understanding the organization and understanding, you know, behind the scenes how we conduct business. To me, the there is so much that AI can do. there is a lot of you know, repetitive tasks that it can perform. there is a lot of things that, you know, it can do 24 hours a day, whereas people are not working 24 hours a day. And so, you know, we are focused on we are not really focused on anything. We are kind of focused on figuring out where we should be focused. And, some of the opportunities we have already seen, obviously, are you know, we have vast amounts of data. We the site's been around since 2000. We have pricing data. We have descriptive data. We have all kinds of information about firearms and using AI. We have in the past, we have used, you know, traditional data mining tools to kind of help us figure out, you know, pricing and certain other things. AI can do it so much more efficiently because, you know, it is capable of kind of, you know, interpreting things a little more loosely. And so, you know, figuring out what we can do with that data, how we can better use that data, help our sellers sell things, to help our buyers find things. You know, marketing, AI is great at content generation. it is great at a--you know, it there is a lot of tasks that you can perform with AI. And so, you know, Eric's job is to really jump in and help us identify where we should be focused And then, the next step would be specific, you know, putting specific implementations to solve specific problems. The 1 that we have already we were pretty far down the road. Well, actually, very far down the road. Even before he joined, you know, his customer service. We are probably about a month away from launching that. And, you know, that 1 for me, I think, is huge. Because questions come in 24 hours a day. And, you know, we do not have people working customer service 24 hours a day. And so being able to get you kind of immediate answers and really good answers I think, is going to be game changing for the organization.