Balu Balakrishnan
Analyst · David Williams with the Benchmark Company. Your line is now open.
28:03 Thanks, David. What really surprised us is the level of interest in our automotive products that we've recently introduced over the last year or two. Normally, automotive takes a long time to get designed in especially if you're not an automotive supplier, people make you go through a lot of steps to even get qualified. But what we have seen recently over the last year or so, is that our products are so compelling. I will just give an example, InnoSwitch upon an emergency power supply, if you're not familiar with what that means is that electric cars have an emergency power supply that makes sure that it one of the batteries whether it's a 12 volt battery, that supplies the control systems or the main battery, the 400 volt or 800 volt battery, gets damaged or disconnected. They require that the car be maneuverable and can be brought to a safe stop. And to do that they have what's called an emergency power supply and that requires the power supply to work all the way from 30 volts to over 1000 volts input. And InnoSwitch is perfectly suited for that and trying to implement that any other way requires so many external components, it's such a [Indiscernible] solution, that when they look at InnoSwitch, this is my God, this is a perfect solution for that and it takes far less space, I mean, it takes typically like one half to 1/3 the space on the on the PC board, which is an expensive space when you think about it in automotive terms. So, many of the customers have actually shortened the design cycle, especially in things like commercial vehicles and also non-core type applications where the design cycle can be completely compressed. And we are actually very impressed that we are going to have several designs going into production this year. And the same is true for our LinkSwitch products, they are being used at auxillary power supplies for many subsystems, like for example, [Indiscernible] heaters, air compressors, this is the air-conditioning compressors, and there are many like onboard chargers require an auxiliary power supply, the DC to DC converter requires an auxiliary power supply. What you're finding is our product is so well suited. People are now trying to power many of the subsystems directly from the main battery, rather than from the 12 volt battery. And that's a trend, it's very exciting to us. So we think the non-core business will start growing from this year onwards, we'll have a small amount of revenue this year, even though many of them are going to production. But it'll gradually grow over the next several years. But the car manufacturers will really jump in somewhere in the ‘25, 2025 range where we will get a much bigger increase in revenue driven not only by InnoSwitch and LinkSwitch, but also by our gate driver products, which goes into the drive train and therefore it takes longer to qualify.