Nicolas Catoggio
Analyst · Barclays. Your line is now open
Yes. Let me frame pet in three big buckets. One is a bit out of our control: the category has been slower than what we anticipated, especially dry dog food. Sixty percent of our portfolio is dry dog food. As we shared in our remarks, that was 4% down in pounds. So that is about 20% of our problem tied to the category. The rest you can think about half and half in two buckets. One is what we shared on 9Lives. We raised prices on a third of the brand that is more functional. As we raised prices, we saw higher elasticities than what we anticipated, and we lost distribution in a couple of retailers. That, in our mind, is fairly straightforward. If you remember less than a year ago, we were having the same conversation about Grape-Nuts when we raised prices. Remember that these brands have lower margins, and that is why we do what we do and we focus on profit. We raised prices on Grape-Nuts, we saw the same elasticities, we fixed that with rollbacks in the short term, and now we have fixed it with price pack architecture, and that brand in one of our larger retailers is growing at 40% in pounds now. So we see that as the same playbook. We tried price points, elasticity was a bit higher, we can solve it in the short term with rollbacks, and then longer term, call it a couple of quarters from now, we should fix it with price architecture. So it is fairly straightforward. And then the third bucket is Nutrish. We are in early stages of the relaunch, and that will take probably the entire Q3 to fully hit the market. It is happening, it is flowing in, but it is still, especially in the food channel, taking a bit longer to be fully reflected on shelf. That one, if you remember, is a full relaunch: new positioning, new packaging, and new price points. We feel encouraged about where it has been fully relaunched. In one of our largest retailers, we are already seeing sequential improvement week after week, and the last week of April, we already saw the brand flat to last year in a category that is again declining. So that is a positive, but it is still early on and we probably need a couple more months. By Q4, we should start seeing the carryover showing at least flat to slight growth versus a year ago. That is how we think about that.