Manuel De La Mesa
Analyst · Robert W. Baird
Sure. Green business was down. I can't remember the exact number -- in fact, hold on one second. Green business was down 5% in the quarter, which is their best quarter during the course of 2010, again reflecting the moderating decreases much like took place with the Blue business the year earlier. In terms of the composition, if you look at the major markets, and here we're looking at California, Florida, Texas, Arizona, and we've also throw in Vegas -- or Nevada, I'm sorry, as a major Sunbelt market. Those five markets overall, in terms of new pool construction, was up like, I think 1% or 2%, if I recall correctly, for the year. So really, new pool construction is still at very, very depressed levels. And that's a combination of consumer psychology in 2010, as well as just the availability of financial resources to make that kind of investment in their home, be it because of lack of equity in their homes or because of the financial markets being -- the consumer levels still being pretty tight. And by the way, one other comment there is that there's typically, in various studies done, there is about 12 to 24-month, what I call gestation period in the decision-making process of the consumer before they put in a new pool. So therefore when you look at that, we're not looking at any significant type of recovery in new pool construction, if at all, in 2011. While we expect some recovery, and that's going back to Jill's question a few minutes ago, is we're expecting a little bit of a recovery in the replacement remodel, largely driven by the aging of the install base, not so much by the rate changing a significant way in terms of the consumer behavior, at least not yet, because we haven't seen evidence of that just yet.