Operator
Operator
At this time, I would like to welcome everyone to the Pentair Q4 2011 earnings conference call. (Operator Instructions) I'll now introduce and turn the call over to Sara Zawoyski, Head of Investor Relations.
Pentair plc (PNR)
Q4 2011 Earnings Call· Tue, Jan 31, 2012
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Operator
Operator
At this time, I would like to welcome everyone to the Pentair Q4 2011 earnings conference call. (Operator Instructions) I'll now introduce and turn the call over to Sara Zawoyski, Head of Investor Relations.
Sara Zawoyski
Management
Welcome to Pentair's full year and Q4 2011 earnings conference call. We're glad you could join us. I'm Sara Zawoyski, Head of Investor Relations. With me today is Randy Hogan, our Chairman and Chief Executive Officer; and John Stauch, our Chief Financial Officer. On today's call, we will provide details on our Q4 and full year 2011 performance as well as our Q1 2012 outlook, as outlined in this morning's release. Before we begin, let me remind you that any statements made about the company's anticipated financial results are forward-looking statements subject to future risks and uncertainties, such as the risks outlined in Pentair's 10-Q for the quarter ended October 1, 2011, and today's release. Forward-looking statements included herein are made as of today, and the company undertakes no obligation to update publicly such statements to reflect subsequent events or circumstances. Actual results could differ materially from anticipated results. Today's webcast is accompanied by a presentation, which can be found in the Investors section of Pentair's website at www.pentair.com. We will reference these slides throughout our prepared remarks. All references today will be on an adjusted basis amongst otherwise indicated towards the non-GAAP financials reconciled in the appendix of the presentation. We'll reserve time for questions and answers after our prepared remarks, but in recognition that there are other calls going on this morning, we will target to be done in an hour. With that, I'd like to request you to limit your question to one and get back in the queue for further questions. So we can try to make it for everyone this morning. With that, Randy?
Randy Hogan
Management
Thanks, Sara, and welcome everybody. Let me begin with our fourth quarter performance on Slide 2. As you saw in the press release, we recorded the non-cash goodwill impairment charge of roughly $200 million pre-tax and $1.82 per share related exclusively to our Residential Filtration business as a result of our annual impairment assessment process. The recent decline we saw in residential water treatment components sales in the U.S. and Western Europe and the expected continued softness in these end markets no longer supported the level of goodwill carried in Residential Filtration. Clearly, this is a difficult headline on which to end the year and one that I'm personally disappointed to have to report. However, it does not change where we are as a company, the progress we've made in 2011 and the growth opportunities we have ahead. Today, we sell roughly $1.2 billion into the global residential end markets. Roughly one-third of that relates to pool, which is already back to setting records with good secular trends and efficiency in automation. Another third of that is Flow with solid replacement demand and a strong performance in 2011. The remaining third is Filtration, which includes point-of-use filtration which has low penetration and solid global growth, and the water treatment softener component business that mainly serves developed regions and tends to be more discretionary. This business is the one that's been impacted by consumer sentiment and financing in the housing business. We still, however, continue to see long-term value in the Residential Filtration business with growing scale and fast growth regions and industry-changing innovations like the Hybrid DI coming to market this year. We expect to continue to gain from our global expansion and innovation to drive topline growth and will be relentless in our focus on operational excellence and improving…
John Stauch
Management
Thanks, Randy. Please turn to Slide 10 where I'll discuss the adjustment items enacting full year reported EPS. The acquisition-related costs, including deal cost, customer backlog and inventory step-up adjustments, came in at $0.15 for the full year, in line with initial estimates with no carryover into 2012. The restructuring charge totaled about $0.08 in the fourth quarter and $0.10 for the full year, which reflects the repositioning actions Randy discussed. Recognizing today's market realities, we've reduced capacity and consolidated warehouses to lower cost in developed regions. At the same time, we've better aligned the channels between CPT and the Bayswater businesses and taken a more market-backed look at key fast growth regions to ensure we are leveraging the broader Pentair portfolio and have the right prioritized investments in the right regions. And last is the goodwill impairment charge of $1.82 in the fourth quarter, resulting from an annual impairment analysis. Under GAAP, goodwill impairment is determined using a two-step process. In the first step, we determine that the carrying value of the Residential Filtration business exceeded its fair value. From there, you move on to the second step, which includes a rigorous and thorough valuation analysis of the business and all the assets and a revaluation of goodwill. The second step resulted in $200.5 million pre-tax reduction of goodwill and a Residential Filtration GBU, which is primarily triggered by performance in valves and tank products for water softeners in developed regions. As Randy mentioned, we still feel that our technology in this business, especially the to-be-launched Hybrid DI, our Homespring application and all of our point-of-use technology for fast growth markets has significant value. But the steady downturn of the U.S. housing market combined with a shift in the pro channel, the retail channel which pressured profitability and the…
Operator
Operator
(Operator Instructions) Your first question comes from the line of Robert Barry with UBS.
Robert Barry - UBS
Analyst
Based on how you calculate the return on invested capital, how much of the improvement, if any, was related to the goodwill impairment charge?
John Stauch
Management
Very small, 10 basis points, 15 basis points. What we do is we basically a take five quarter average of the ROICs we blended in. So we don't have the full investment base of CPT in yet either, but there isn't a full benefit from the goodwill reduction within the Residential Filtration business either.
Operator
Operator
Your next question comes from the line of Jim Lucas with Janney Capital Markets.
Mike Worley - Janney Capital Markets
Analyst · Janney Capital Markets.
This is Mike Worley sitting in for Jim. Not that we would expect 80% incremental margins intact to continue, but what was the main reason for that and would we return to normal like 35%, 40% in 1Q?
Randy Hogan
Management
The biggest drivers of that are they really are lean champions and they had good price and they had real positive mix. The declining communications, communications is the lowest margin. So they had a positive mix shift. That helps too. So yes, you can expect it to drop more than normal rate. I still think high end of that normal rate. They are solid, solid business.
Operator
Operator
Your next question comes from the line of Hamzah Mazari with Credit Suisse.
Hamzah Mazari - Credit Suisse
Analyst · Credit Suisse.
Randy, hoping you could touch a little more on the realignment of the Water global business units and maybe how this helps you in terms of a better sales channel, go-to-market strategy and also operationally in terms of driving productivity. And how do the benefits specifically play out in your mind over the next couple of years? Does this change your thinking in terms of M&A amongst those various buckets, or that's not really relevant?
Randy Hogan
Management
Well, let me start with that. Our M&A focus continues to be in the areas of technology. What we're learning is that there is some more attractive businesses like dairy-like industry. Those have the highest margins and they have really good growth fundamentals. We're looking at applying anaerobic MBRs into a broad array of industries and we have market-leading capability there, the CO2 recovery, same thing. The realignment is really to do a couple of things. Number one, it's to allow us to get some cost synergies from the CPT acquisition. The Nijhuis business that we bought, which is really a pump business, we get more synergies by aligning it with our pump businesses. And as we look at that, we look at our high-performing Residential Flow business and our struggling Engineered Flow business, we saw an opportunity to take cost up by putting them all back together. And it was particularly relevant as we look to globalizing. We have a lot of brands in the U.S., for instance. Their channels are well established. But as we go overseas, we had gaps in coverage and we had conflicts in brands that we can make coherent by managing it as one unified piece. So that's the answer in Flow. In terms of Filtration, we still have two GBUs in Filtration: one, the Residential Filtration; and two, the more technical process solutions. There are similar technologies, but the applications and go-to-market are very different, ones that imply capability and the other one is more through distribution. But again, as we go to these new countries, we want to go to Pentair. We don't want to go to individual GBUs. So that's the other big change we're making here. So in China, we are Pentair. We are not Pentair Residential Filtration. We're not CPT. We are Pentair. And we see big leverage there. For instance, I was recently in Chongqing, 32 million people. We only had three salespeople and they were all Residential Filtration. It's an industrial capital of the city. It's a huge opportunity for us. So we need to be there as Pentair for Pentair. And that's a big part of the realignment. And then finally, the focus on pool leading our efforts in agriculture, because we already sell 20 million, 25 million worth of equipment with the RAS segment of agriculture with the use as pool equipment. And actually, our advanced pool equipment helps raise the yields in those applications. So we're quite excited about that and we saw that name change better captured where we're investing on our platforms. So we're seeing the benefits both in terms of cost and in terms of prioritized investments and being Pentair, not individual GBUs in the markets.
Operator
Operator
Your next question comes from the line of John Quealy with Canaccord.
John Quealy - Canaccord
Analyst · Canaccord.
It's Chip Moore for John. Just hoping you guys can talk about what you're seeing in January in a little more detail, particular in the muni market, and if you're still looking for that to be down sort of in the single-digit range for the year?
John Stauch
Management
If we take a look at Q4, we did as we shared in December see a pretty steep decline in November and we did have a nice recovery in December. And so while Western Europe is still a challenge for us in the first part of 2012, we did see a distributor reaction based upon the economic outlook in Europe that we think impacted us, primarily as Randy mentioned, Residential Filtration. As we look out to 2012 at the muni market, we still think it's down to single digits globally. Clearly, a customer base that doesn't have a lot of money. Break and fix will probably still get done, but large projects that have been anticipated continue to get the lag. So we're still anticipating a tough outlook for the municipal market for 2012.
Operator
Operator
Your next question comes from the line of Josh Pokrzywinski with MKM Partners.
Josh Pokrzywinski - MKM Partners
Analyst · MKM Partners.
Just maybe to dig in on China for a moment, given the macro-sensitivity there, are you guys able to calibrate same-store or same-city sales? I would imagine that you're moving west and penetrating more cities as you go in some of the more established cities on the East Coast. Has growth flattened there or gone negative? Just maybe help us calibrate within country. Is the growth coming from additional regions or more growth within already established regions?
John Stauch
Management
It's a combination. First of all, we do about $130 million and $140 million in China. So our growth rate is still strong in the 20s on the volume basis. Obviously we're coming from a little lower base than some more established organizations. But it is continuing to add distributors, adding new customers. And as Randy mentioned in his comments, we've got more localized content with more localized production with more localized marketing application. And then I think there is a lot to this one-Pentair aspect in serving the customer the way the customer wants to be served. So all those things factoring in and we still see a pretty strong outlook for our products and technologies for 2012.
Randy Hogan
Management
All of those things are really more than offsetting. What we have seen, which is some of our more established distributors having more difficult, as no surprise here, getting financing to put in inventory. That is the impact of the government being more strict about where monies go. So we have seen that too. But as John aptly described, the new initiatives and the new coverage is where it will sway.
Operator
Operator
Your next question comes from the line of Jeff Hammond with KeyBanc Capital Markets.
Jeff Hammond - KeyBanc Capital Markets
Analyst · KeyBanc Capital Markets.
Can you just run through within the mid-single digit organic growth again? How are you thinking fast growth regions versus Europe versus North America and maybe just touch on how you're thinking about FX relative to your guidance?
John Stauch
Management
If you look at full year 2012, Jeff, we've got FX sort of $100 and 50 basis points in the headwind. You're going to see a predominant amount of that in Q2, not assuming we're going to get back the FX levels to year-old levels that we had last year. So let's call it 100 basis points to 150 basis points. Acquisitions as you know, will still carry over and give us about 5 points. But if you look at core volume growth, it's close to 4 points. And in that context, we're thinking 15-ish for fast growth regions which for us is about 20%. So I kind of gave you what developed is looking like and within that we have context of European down about 5%. And we still see some growth in the U.S. domestic market. Jeff Hammond – KeyBanc Capital Markets: And you're not really changing your revenue guidance, so what's the offset to the FX?
Randy Hogan
Management
Meaning what? Jeff Hammond – KeyBanc Capital Markets: It means is FX materially worse from your December outlook?
Randy Hogan
Management
No, its not. Ironically, the year-olds ending or ended 2011 starting in January, about where it was last year, I think the difference is that we just don't see it spiking in Q2 the way it ran up last year.
Operator
Operator
Your next question comes from the line of Scott Graham with Jefferies.
Scott Graham - Jefferies
Analyst · Jefferies.
Just wondering, how Water versus Technical Products order rates where as the quarter progressed?
John Stauch
Management
You're talking about Q4?
Scott Graham - Jefferies
Analyst · Jefferies.
Well, you indicated muni business kind of weaken and then improved a little bit. But I'm just wondering if you can maybe look at that more holistically by segment. As the quarter progressed, you know, October, November, December how did these businesses do, just trying to identify from this trend?
John Stauch
Management
The Tech Products, we knew it was going to be low growth, because we knew what communications impact was. I mean it really came in the way we thought it would, with the low single-digit growth in the fourth quarter in Tech Products. In terms of Water, what caused us to trim our guidance in December was the fact that Western Europe was a lot weaker. And we saw weakening in November. And in December it was still weaker, but not as weak as it was in November. Muni came in the way we thought it was going to be, but it was weak and we expected it to be weak. The surprise for us in the quarter was how much weaker Western Europe gone in the Residential Business in November and December.
Randy Hogan
Management
And Scott, just to add to that, we usually expect and see summary stocking in Q3 due to the season within Residential and Residential Filtration working its way out more in the summer months. We don't usually see in November a sort of correction, and that's what caught us off guard in the Q4 with the November correction primarily in Residential Filtration distributed base and as we mentioned those tanks and valves specifically.
Operator
Operator
Your next question comes from the line of Brian Drab with William Blair.
Brian Drab - William Blair
Analyst · William Blair.
Just wanted to ask about the Residential Filtration business again and make sure that I didn't miss something but the outlook for that business in terms of organic growth 2012. What are your expectations there? And then how is the JV with GE Incorporated into that thinking and how is that business doing? And I think you mentioned the Spring Business. I'm not sure what we're talking about there?
Randy Hogan
Management
Let me start with the JV. The Residential Filtration is the JV. We set that up in mid-2008 and with the expectation that housing was going to strengthen and we would have the clear market leading position particularly in the developed world. And we have that. We have that position. We've actually made great progress in terms of new products and innovation and going global, particularly with a point of use product. The problem was that U.S. market didn't come back for that business. And the western European market got worse. It's that simple. So strategically and if you will in terms of the initiatives we're investing in that business, that business has done everything we expected it to do and it has been very aggressive on taking cost out too. So it really singularly is driven by the housing downturn going longer and having a greater impact on water softeners and basically water softener is something that, if you lose your well pump or you lose an injector pump or you lose a trash pump, if you have a grinder, you're going to replace it. If your water softener goes out, you can buy bottle water. It's more discretionary purchase and that's really the whole impact there.
John Stauch
Management
I'll hit the growth, we still and if you take a look at point of entry products which the valves and tanks, they were flattish for the year. They were up slightly in Q1 and Q2 and a big correction in Q3 and Q4. So when you take a look at the outlook for next year, we still think we'll be flattish on that side of the business. And we got strong double-digit growth on the fast growth markets on the point of use. So this business is still expected to grow mid-single digits. The challenge is to make a lot of money and the piece that's flattish. And we're starting to make good money on the piece that's growing internationally in the fast growth space.
Randy Hogan
Management
Well, we moved Homespring. Now we make that in China. We improved margins dramatically. It's an exciting product. It's still at a price point where and it is a discretionary purchase, so it's where I think now with our lower cost, we can be more aggressive in terms of pushing it in. We're also very excited about the Hybrid DI which we showed at the Aquatech Show. We call it Hybrid DI because it not only replaces a softener, it does some of the same characteristics as in RO systems. For the first time, we'll have it and introduce this year a solution for those communities that don't want to have salt discharge anymore. And we think that the opportunity that that presents is enormous. And again, we'll be commercial on that maybe this year. So there are some exciting things going on in that business.
Operator
Operator
Your next question comes from the line of Brian Konigsberg with Vertical Research.
Brian Konigsberg - Vertical Research
Analyst · Vertical Research.
Just referring to the balance sheet, from my calculations I calculated that you guys are kind of bumping up against your three-and-a-half times debt EBITDA covenant in Q4, I'm just curious how did the charges in the quarter kind of playing to those calculations? And also is there an equity or capital based covenant associated with your debt as well. It's not highlighted anywhere?
John Stauch
Management
We're nowhere near the covenant levels. And if you take a look at the debt levels versus the 500 plus of EBITDA, we're nowhere near the numbers that you're referring to. And well within those bank limits and most of those bank limits allow for non-cash adjustments anyway.
Randy Hogan
Management
And our banks have no problems with this one.
Operator
Operator
Your next question comes from the line of Deane Dray with Citigroup.
Deane Dray - Citigroup
Analyst · Citigroup.
Just as you're going through the realignment of the broader business units and I missed what you said regarding CPT. I trust it's in that process technologies, is that correct?
John Stauch
Management
Yes, if you take a look at this product line what we call the purification on the one side which is basically the Residential Filtration and the rest. And what we've really done is we've taken Nijhuis out of that and put it up in the Flow. So we have a strong technically focused group that includes the higher tech side of CPT.
Deane Dray - Citigroup
Analyst · Citigroup.
So the initial plan when CPT was acquired is you were going to run it as a standalone business. Does this reflect some integration of the business further within Pentair?
Randy Hogan
Management
If we characterized it that way, that was certainly not intended, our intent was to get to know the business before we made decisions on how to run it. So we wanted to do is run it throughout the year and get to know the business intimately. So that when we did make changes they were smart changes not some kind of top-down corporate America, slam down changes, which many of us have seen before. So the intent always was once we understood Nijhuis and the dynamics to how Nijhuis, the pump business, worked with the waterside of CPT was to say how can we get synergy. And as you know, we ended up selling some Nijhuis pumps through our Engineered Flow sales force. This was much more natural in terms of what we've done here. And we took some cost structure out when we did. So this is perfectly to plan.
Deane Dray - Citigroup
Analyst · Citigroup.
And then how about some color regarding what is the seasonality impact in the first quarter of CPT. Just what it is about the nature of their sales that would be softer in the first quarter?
Randy Hogan
Management
Part of it is I would call it cultural organizational training. There was a business that always focused on the year and so the fourth quarter was the crescendo and then they kind of paused in the first quarter. A lot of the first quarter business, at least as we look at it traditionally for that business was our pump business in countries that we longer do business in. But we exited those businesses, those countries. And so we're not getting that business which would typically be in the first quarter. So it's a seasonally weak quarter. We'll see overtime whether that will continue or whether will end up flattening things out as they go. But that will come with the knowledge and work.
Deane Dray - Citigroup
Analyst · Citigroup.
Randy, it's right I mean that's just a private equity model that have to shift to a public company model and that Q4 is very meaningful, and I think overtime Q4 will be a little less contribution and we'll get to more normalized activity in Q1 and Q2, as we flattened that project and that booking cycle.
Randy Hogan
Management
Particularly as we drive our lean disciplines. The first thing that hit me with was capital expenditure request because they were out of capacity. We've already run three lean events and we've created about 20% capacity. As we get to more of a lean kind of a pulse from the business, I would hope we could flatten things out and then create capacity and use it earlier in the year.
Deane Dray - Citigroup
Analyst · Citigroup.
And then just last question from me regarding CPT is, what are you expecting for contributions from new products in 2012?
Randy Hogan
Management
On a percent basis, I don't that have on the top of my head.
Deane Dray - Citigroup
Analyst · Citigroup.
Is that the roll out of some of those new membranes or is that more of a 2013 of that?
John Stauch
Management
We're going to see the first rollout of the nanofiltration about midyear and we think that application is going to be an exciting one. And as you recall, a few years ago we built and RO system in Vietnam to basically remove silica for feed water for new power plant in Vietnam. And RO is a sledgehammer as we've talked about before. But this first application is aimed at more technical removal like silica, that plant would cost less than half of it would applying in nanofiltration solution. So we think that there is a whole range of solutions for that that are going to be very exciting. We're also very excited about the anaerobic MBR. The anaerobic MBR and the CO2 removal in beverage and in another food process is a huge opportunity to improve the efficiency as well as the environmental footprint of all of these plants. And we've talked before about the yoghurt plant in the U.S. with the Anaerobic-MBR, it's very, very exciting. We've already sold two more. So that's something we're very excited about.
Operator
Operator
Your next question comes from the line of Garik Shmois with Longbow Research.
Garik Shmois - Longbow Research
Analyst · Longbow Research.
Just wondering how much or if any of the dry and warm weather in North America played into the strong results improving the quarter and if so, is it possible to quantify how much of demand was put forward away from the first half 2012?
Randy Hogan
Management
We don't think in the fourth quarter that we saw a lot of pull ahead, because in fact the carryover of orders into the first quarter were stronger than they were year ago. In the fourth quarter we had stronger regular orders as opposed to early buy which means that's selling though. And that could be because of the drier weather. But it also could mean, just that we've returned to a more normal application, 30 utilities driving rebates to drive energy is pretty compelling. And 400 additional dealers that we've got in place to drive because of our superior solutions is really why we think we're outgrowing the market.
Operator
Operator
Your next question comes from the line of Terry Darling with Goldman Sachs.
Terry Darling - Goldman Sachs
Analyst · Goldman Sachs.
Just wanted to get a little more color on end market expectations within Water in 2012. John, if I follow the discussion correctly and I qualify, water up 9 to 12 for the year, call it 6 to 9 ex-CPT, call it 7 to 10 adjusting for the currency headwind roughly. And I think I heard you say you're expecting municipal down mid-single digit. Can you take us through the other segments, just a broad brush, what you're expecting on organic?
John Stauch
Management
As we mentioned, just more of the 20% in water is fast growth that we think is going to grow at least 15%.
Terry Darling - Goldman Sachs
Analyst · Goldman Sachs.
I'm sorry, John. I was talking about like Resi Flow, Engineered Flow, pool.
John Stauch
Management
If you take the Engineered Flow business, I think you're down mid-single digits to flat, with exports around commercial being a little stronger than they were in 2011. And then you've got what we think is a continued muni headwind of around 5 points of decline. Residential Flow grew mid-single digits last year. We still think it's growing mid-single digit this year, helped by agriculture, which we think continues to grow double-digit. When we a look at Residential Filtration, we mentioned mid-single digits with a lot of its fast growth penetration offsetting which is likely to be flattish developed market shipments. Who we still think will be high-single digits based upon trends in the market, all the factors around the dealers, certainly the energy efficiency place that Randy mentioned, we don't see significant slowdown in what would be high-single digits growth rate in our pool business. And we've also got the agriculture penetration that Randy mentioned. All in all, I think we grew overall volume in water last year as roughly 5% all-in for water, absent price in the foreign exchange and acquisitions that we think is about a point lower at around 4% this year.
Terry Darling - Goldman Sachs
Analyst · Goldman Sachs.
So if the way to connect the dots between those comments which map to mid-singles, you're not including price in all those segment indications?
John Stauch
Management
That's correct. Price for water, we expect to be around 175 basis points to 200 basis points.
Terry Darling - Goldman Sachs
Analyst · Goldman Sachs.
What was it again for all of 2011?
John Stauch
Management
It was just around 100.
Terry Darling - Goldman Sachs
Analyst · Goldman Sachs.
Do you need to take additional price increase actions in the channel to get to that number or are we talking about a run rate or January price increases that they get you there?
John Stauch
Management
You're talking about everything that's either in or planned at the moment. I mean it's anticipated and it's lined up.
Terry Darling - Goldman Sachs
Analyst · Goldman Sachs.
Are there any other acquisition revenues other than CPT in the mix for 2012?
John Stauch
Management
Not at the moment, I don't know.
Terry Darling - Goldman Sachs
Analyst · Goldman Sachs.
So did the CPT revenue expectation for '12 come down because of the weakness in Europe?
John Stauch
Management
Well, I mean it may come down slightly, but I mean with still strong double-digit growth.
Randy Hogan
Management
We still expect double-digit growth. There is a impact on it, Terry. I mean when we were at about (technical difficulty) CPT and we're now about 30-ish. So there is that impact. But other than that, core volume is roughly the same.
Operator
Operator
Your next question comes from the line of David Rose with Wedbush Securities.
David Rose - Wedbush Securities
Analyst · Wedbush Securities.
I have a follow-up on the CPT revenue expectations for next year as well as the breakdown in Residential Filtration. CPT you're guiding for mid-single digit growth in the first quarter. Why are we seeing an acceleration for the rest of the year to get to strong double-digit growth, particularly when you said you're deemphasizing sales and focusing more on margin?
Randy Hogan
Management
We got a plethora of opportunities in CPT and what we're doing is prioritizing those that have repetitive sales after them. So things that we can do and sell and then have a repetitive sell-through in the industrial cycle. And the second one is backing away from some of the lower margin aspects and a lot of those happen to be in muni where you're solving water issue once and you don't have that repetitive sales. What you're seeing in Q1 is just a little bit more FX headwind on the business and a little less Western Europe volume. But we're starting to ramp the backlog in the business and we feel pretty good about the second half opportunity there.
David Rose - Wedbush Securities
Analyst · Wedbush Securities.
This is one of the calls that you haven't talked a lot about ultra-pure water aside from boiler feed, but you've talked about life sciences, some microelectronic opportunities, similar markets that Paul serves. Is there still expectation that we'll see more in the ultra-pure side?
Randy Hogan
Management
I just used a couple of examples with basically the nanofilter we're launching mid-year is going to be a superior product to put into ultra-pure applications. I just used some of the simpler ones, if you would, as the examples, because they're real-time and we're already selling them. But no, we still see opportunities there and we're still excited about.
David Rose - Wedbush Securities
Analyst · Wedbush Securities.
And you've been talking about anaerobic MBR for almost a year and you have two products. I think you've said you've made two product sales. How much of the system sales each?
Randy Hogan
Management
They're millions.
David Rose - Wedbush Securities
Analyst · Wedbush Securities.
We don't have a number? Okay. So we'll expect that to ramp up?
Randy Hogan
Management
Yes.
David Rose - Wedbush Securities
Analyst · Wedbush Securities.
When we look at the Residential Filtration market and break it down between point-of-use and point-of-entry, I'm trying to better understand the dynamics. From what I understand, you've got a lot of growth in the point-of-use mostly from the emerging markets. You've identified a weak U.S. and European residential market that's point-of-entry. With that said, what do we expect for the Hybrid DI given that macro?
Randy Hogan
Management
It's like the Hybrid DI is going to have high margins and it's going to enter at the high end. And ultimately as we get changed in some places where you'll need to put them in, it will have a ramp, as I said before on another call, it's not going to have iPad kind of a ramp. But it's going to have a very profound impact over time on how people solve treatment problems, particularly in areas where discharges is an issue, which basically means anyplace that's arid and have water shortage problems.
John Stauch
Management
Just to give you numbers, think of point-of-entry which is the valves and tanks and water softeners as being about 60% of the business and the other 40% in what we call point-of-use. And the rest of the world solved their drinking water issue at the point-of-use and the one particular area they're going to drink from because of the cost and also footprint issues. And so that part of the market and the technology there is doing exceptionally well. I still think we feel that the rest of the business will recover. There is a need for it. It's 10% to 15% penetrated in North American market. It's right now struggling to get financing and that's challenging both the price point and the penetration rate.
Operator
Operator
Your next question comes from the line of Mike Halloran with Robert Baird.
Mike Halloran - Robert Baird
Analyst · Robert Baird.
Could you just talk a little bit about the water margin side of things? Sequentially comparable revenue and water for Q1, but down margins, but then as we work through the year here, obviously a nice sharp recovery and expect some year-over-year growth. Is it really just the seasonality component particularly related to the CPT business and a little bit of the resi softness? Could you bucket those out a little bit?
Randy Hogan
Management
I would say it's 80% of the CPT margin headwind and the rest, which is a little bit of the Western Europe headwind, will make pretty good margins. That's it. I don't want to overcomplicate it. We're anniversarying and putting CPT for the first time in the first half of the year. It's not going to make majority of their income. And as we mentioned, we'll be improving that as we go forward. But it's going to have a margin headwind hopefully one last time in Q1 and early Q2.
Operator
Operator
Your next question comes from the line of Scott Graham with Jefferies.
Scott Graham - Jefferies
Analyst · Jefferies.
Just on the goodwill impairment, could you tell us the sales size of the business that this affected?
Randy Hogan
Management
Yes, about mid-400.
Scott Graham - Jefferies
Analyst · Jefferies.
And if I may, John, you're not thinking this way at all on CPT. But clearly, you saw a couple of things in the quarter that you didn't like. How do we avoid this on CPT three, four years from now?
John Stauch
Management
Well, I think we're looking at two different things. We had a series of business we combined in the residential period where the residential housing market in North America was at two-point-some-million. So there was certain expectations and valuations of the things we put on the balance sheet that reflected that. I think where we're with CPT is obviously looking how into industrial process and some things that I think are a little bit more predictable as far as what their revenue contribution could be. I mean trying to say it's 20-20, but it's hard think back to 2 million housing starts going all the way down to mid-400s. When we got to 2008 and we revalued and put the GE business in our fold, we had what we felt was a realistic view of the residential market, but it was significantly higher than where we are today. So we still feel that we're long-term going to hit the value of the business, but it's getting harder and harder and therefore why we took the charge to get the accounting of perspective to agree with our particular views of where residential is going to go. So I think we're in good shape with CPT. Clearly, it's going to be about executing and all the things that we shared with you and internally to our strategic plan.
Operator
Operator
Your next question comes from the line of Stewart Scharf with S&P Capital. Stewart Scharf - S&P Capital: Just wondering how are you planning to prioritize your cash use with debt-to-capital at 40%?
John Stauch
Management
Well, our first goal has always been to support CapEx inside the business. The rest would be to support our strategic initiatives. Stewart Scharf - S&P Capital: Regarding long-term growth guidance for revenues and EPS, you had 7% CAGR and 15% respectively. Does that still hold true through 2015?
John Stauch
Management
We're looking at roughly 5% to 7%-ish this year. So I think every year, that's going to reflect the different type of economic outlook. But we still believe that we're sitting there with our growth outlook this year and we continue to draw our cash and the ability to augment that and the strategic initiatives that Randy mentioned.
Operator
Operator
At this time, there are no further questions in the queue. I turn the call back over to the presenters.
Randy Hogan
Management
All right, thank you very much.
Operator
Operator
Two hours after this call has ended, there is a replay available if you dial 855-859-2056 and enter the conference ID number to listen. This now concludes today's conference call. You may now disconnect.